25% Of Britons To Use Mobile Devices For Online Shopping Over Next 12 Months

Augmented reality advertising media

A new survey from parcel delivery services provider DPD this morning has shown once again that m-commerce is gaining strong momentum in the UK and it’s not likely to come to an end soon, as more and more consumers are turning to their phones to purchase products.

The survey found that one quarter of Britons intend to make a purchase using their smartphone or tablet over the next year. Currently, a similar share of UK consumers (23%) have already shopped via their smartphones and 19% have bought a product online through a tablet.

M-commerce wouldn’t have been that attractive if it wasn’t for the power of online shopping apps and the way they allow people to shop online easily. According to the research, 23% of tablet and smartphone owners have an online shopping app on their device as it helps them conduct online deals more quickly.

Commenting on the findings, DPD’s chief executive Dwain McDonald said that m-commerce has become a retail channel of paramount significance over the past few years, changing all aspects of the shopping environment – from the way people research products, striking the best deal, through to product delivery. Consumers who already engage actively in m-commerce are aware of what they need and what they require from retailers in order to make a purchase, so it’s crucial for brands to take into account the entire customer experience when developing their mobile platforms, he added.