Blog – AUK

AUK | Blog

Award winning full service strategic digital advertising creative marketing communications agency based in Bristol, Bath, London United Kingdom.

Strategy, Creative, Marketing, Digital, Social, PR, Advertising, Agency, Bristol, Bath, London, Technology, Media, Planning, TV Production, Tv Advertising, Radio, Publicity, Web Design, Design, Development

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September 5, 2019

In AgencyUK News, Strategy

Why unifying brand purpose will help your organisation

Brand purpose is a hot topic, and not a day goes by without seeing some brand marketer or agency rep...

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August 1, 2019

In Creative, Media, Opinion, Social PR, Strategy

Ensuring your hub content is a brand hero

Social media is a tightrope every brand walks — some confidently running, others crawling blindfolded, about to fall to their...

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July 19, 2019

In Creative, Opinion, Strategy

Avoid short term brand fails with meaningful difference

Short term focus versus long term brand thinking can make the difference between a successful organisation and a smart organisation....

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June 16, 2019

In Creative, Opinion, Strategy, Technology

The rising cost of B2B marketing

Many CMOs tell me that they expect their marketing to get cheaper. The logic is that online advertising is cheaper,...

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May 17, 2019

In AgencyUK News

AgencyUK Wins Advertising Agency Of The Year 2019

AgencyUK have been awarded Advertising Agency of the Year having been nominated for a record 10 awards within the ‘Overall...

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May 17, 2019

In AgencyUK News, Creative, Media, Opinion, Social PR, Strategy, Technology

Sustainably yours: the need for brands to stay true to their green credentials

Many established brands don’t have positive credentials when it comes to their green status. They have knowingly made mistakes in...

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April 23, 2019

Amongst the brand claims and influencer chatter, authenticity reigns

Trendjacking. Put simply, the art of capitalising on an existing trend with the intention of boosting brand awareness, growth or...

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