August 10, 2017
In Strategy
Has the bubble burst for ‘champagne’ brands?
In July I wrote an observational piece on how some luxury brands were losing ground to younger, hungrier, more inclusive...
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July 5, 2017
In Opinion
How Fever Tree showed up Dry Martini at Goodwood Festival of Speed
I visited Goodwood Festival of Speed last week and it was fascinating to observe a number of premium automotive and...
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May 15, 2017
In Social PR
How brands can do less and mean more on social media
This post is a precis of our Social & PR Director Ian McKee’s presentation at #OiConf Cardiff 2017. If you draw a...
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April 28, 2017
In Creative
Is ‘Creativity for Good’, good for creativity?
In 2013, D&AD introduced the White Pencil to honour ‘sustainable and ethical advertising and design that makes a real difference.’...
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April 26, 2017
In Creative
Jeepers Creepers, D&AD!
The English cleric Charles Colton coined the phrase: ‘Imitation is the sincerest form of flattery.’ And certainly in the advertising...
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April 13, 2017
In Strategy
Please, please, please, stop calling me a millennial
An open letter to brands, agencies, political pundits and anyone else who's let that word pass their lips. Dear Mr/Ms marketing...
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Three things we learnt from #OiConf Cardiff
Being the desk-bound creatives that we are it’s a good idea to sometimes get outside (god forbid) and challenge our...
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