Avoid short term brand fails with meaningful difference
Short term focus versus long term brand thinking can make the difference between a successful organisation and a smart organisation....
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June 16, 2019
The rising cost of B2B marketing
Many CMOs tell me that they expect their marketing to get cheaper. The logic is that online advertising is cheaper,...
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May 17, 2019
AgencyUK Wins Advertising Agency Of The Year 2019
AgencyUK have been awarded Advertising Agency of the Year having been nominated for a record 10 awards within the ‘Overall...
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May 17, 2019
Sustainably yours: the need for brands to stay true to their green credentials
Many established brands don’t have positive credentials when it comes to their green status. They have knowingly made mistakes in...
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April 23, 2019
In Social PR
Amongst the brand claims and influencer chatter, authenticity reigns
Trendjacking. Put simply, the art of capitalising on an existing trend with the intention of boosting brand awareness, growth or...
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April 18, 2019
AgencyUK nominated for 10 Drum Recommends Awards
South-West based team, AgencyUK has been nominated for 10 awards within the ‘Overall Agency’ and ‘Under 40 Staff Agency’ category...
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March 28, 2019
The power of small – why global brands should be sweating the small stuff
Global conglomerates are losing their connection with consumers. It’s no secret. Their endless struggle to be more real, genuine and...
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