August, 1 2022
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Digital
Social
Web
Pinterest is the platform for inspiration, aesthetically pleasing content and discovery
Do you want to get the most out of Pinterest but are not quite sure where to...
July, 22 2022
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AUK News
Digital
Social
Charlie’s First Month as an Intern at AgencyUK
Over the past couple of months, I have been working as a Social Media and...
February, 24 2022
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AUK News
Social
How will Gen Z transform the workplace?
Featured in The Drum
Gen Z already make up over 20% of the world’s...
March, 10 2020
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AUK News
Creative
Social
Boomtown Festival appoints AgencyUK as strategic creative and media partner
Since its launch as an alternative music festival in 2009, Boomtown Fair has...
February, 26 2020
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AUK News
Creative
Social
iBet appoints AgencyUK ahead of Euro2020
ibet is the new online gambling platform developed by the tech whizzkids of...
February, 4 2020
/
AUK News
Creative
Social
Chewits Updates Its Brand
Confectionary company Cloetta UK is relaunching its popular Chewits brand...
November, 6 2019
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AUK News
Creative
Social
Meat the enemy: continuing as a meat trader during an environmental revolution
Livestock farmers have a real challenge on their hands. Those trading in meat...
August, 1 2019
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Creative
Social
Ensuring your hub content is a brand hero
Social media is a tightrope every brand walks — some confidently running,...
April, 23 2019
/
Social
Amongst the brand claims and influencer chatter, authenticity reigns
Trendjacking. Put simply, the art of capitalising on an existing trend with the...
March, 11 2019
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AUK News
Creative
Social
Field to Fork – The Power of Provenance
With the meteoric rise of direct to consumer brands, it’s of little surprise...
March, 1 2019
/
AUK News
Creative
Social
Who killed Kraft?
Independent food and drink producers, that’s who.
As featured in The...
July, 8 2018
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AUK News
Creative
Social
Discover Delicious TV campaign turns the spotlight on Welsh food and drink producers
The launch of www.DiscoverDelicious.wales, a new online market place for high...
May, 15 2017
/
Social
How brands can do less and mean more on social media
This post is a precis of our Social & PR Director Ian McKee’s...
April, 7 2017
/
Creative
Social
Three things we learnt from #OiConf Cardiff
Being the desk-bound creatives that we are it’s a good idea to sometimes get...
March, 17 2017
/
AUK News
Social
AgencyUK’s Walking Lunch campaign for Westfield Health wins B2B Campaign of the Year at the PRMoment Awards
AgencyUK’s Walking Lunch campaign for Westfield Health in 2016 came away with...
February, 2 2017
/
Social
From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’
By Ian McKee, Social and PR Director, AgencyUK
The first known instance...
January, 17 2017
/
Social
Embrace the dark side: stop neglecting dark social
Hyperbole. Most departments are prone to it in some form or other but marketing...
December, 13 2016
/
Social
Why UGC is the future of social media in travel and tourism marketing
Relying on user generated content (UGC) in social media marketing can be a...
December, 6 2016
/
Social
Why tweeting is far from all there is to Twitter
Twitter has just announced a new VP of product. It’s a job role not unlike...
October, 5 2016
/
Social
What’s new in social media this month: September
From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
September, 1 2016
/
Social
What’s new in Social Media this month: August
From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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AUK News
Social
AgencyUK launches the first ever Llamb’s Day for Welsh Lamb
AgencyUK launched the inaugural Llamb’s Day on 1st August 2016 for client...
August, 19 2016
/
Social
Not so FunForLouis: how influential is an influencer?
Image credit: Reuters/KCNA
The YouTube community is never short of...
August, 1 2016
/
Social
What’s new in social media this month: July
From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
June, 30 2016
/
Creative
Social
What’s new in social media this month: June
From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
/
AUK News
Social
AgencyUK help Westfield Health turn workaholics into walkaholics
Earlier this year, award-winning communications firm AgencyUK was appointed by...
June, 8 2016
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AUK News
Creative
Social
AgencyUK delivers integrated campaign for Chang Beer
Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing...
June, 1 2016
/
Social
What’s new in social media this month?: May
From the latest Twitter trends to what’s on WhatsApp here’s our monthly...
/
Social
Top Gear & social TV: how much say does the Twitter critic have?
Bank holiday Monday saw the hotly anticipated reboot of BBC’s Top Gear. The...
May, 23 2016
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AUK News
Creative
Social
AgencyUK launch ‘refreshingly Thai’ experiential activation for Chang Beer
AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford...
March, 23 2016
/
Social
Did we just become best friends? The fine line of brand over-familiarity in consumer relationships
In a world where every brand is vying for the limited attention of the modern...
March, 22 2016
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AUK News
Social
Wentworth Puzzles appoint new 10-year-old Junior Minister for Jigsaws
Wentworth Wooden Puzzles has announced its first ever Minister for Jigsaws -...
February, 9 2016
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AUK News
Social
Practically perfect appointment for AgencyUK
Award-winning communications firm AgencyUK has been appointed by fellow Bath...
February, 2 2016
/
Social
Fine Bros: The rise and fall of the YouTube star
Real-life brothers, US-born Benny and Rafi Fine started their YouTube channel...
February, 1 2016
/
Social
Social media competitions: What’s your #SliceOfHeaven?
What’s your little Slice of Heaven? AUK is running a social media competition...
January, 29 2016
/
Social
New digital strategy helps Mango make fast fashion faster
In 2016, it sounds a bit late in the day to say that a brand is now putting...
January, 27 2016
/
AUK News
Creative
Social
AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.
AgencyUK have been appointed by founder and serial entrepreneur Mathew...
January, 5 2016
/
AUK News
Social
Marketing trends to look out for in 2016
AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what...
December, 17 2015
/
Creative
Social
Web
The Star Wars #Brandwagon: 10 of the best, worst and just plain weird Star Wars merchandise
Star Wars Super Fans the world over are rejoicing; The Force Awakens has...
December, 9 2015
/
Creative
Social
The Top 5 Christmas TV Campaigns for 2015
A brand’s Christmas marketing campaign is often the crucial event in a...
November, 26 2015
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AUK News
Creative
Social
AUK Creates ‘Panto Farm’ Mockumentary for Local Charity
AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based...
November, 10 2015
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AUK News
Social
AgencyUK attempts longest selfie chain World Record for Send a Cow
On 10th November hundreds gathered at Bath Spa University to help Send A Cow...
November, 9 2015
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AUK News
Creative
Social
AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day
Last week the inaugural National Jigsaw Day was celebrated around the UK. The...
November, 2 2015
/
AUK News
Social
AgencyUK launches National Jigsaw Day for Wentworth Puzzles
AgencyUK will be launching the first ever National Jigsaw Day with Wentworth...
October, 29 2015
/
Creative
Social
Web
Top 5 Halloween Marketing Campaigns for 2015
Halloween weekend is nearly upon us and its impending arrival has led to some...
October, 13 2015
/
Social
How to avoid social media campaign fails
by Laura Farrington, Social & PR Executive at AgencyUK
For many, social...
September, 11 2015
/
Social
Should my brand go Social?
Is your business embracing social media? AgencyUK managing director Sammy...
August, 17 2015
/
Social
How To Use Social Media To Grow Your Brand’s Reach
Social media can be an absolute godsend for marketers looking to maximise the...
June, 22 2015
/
Social
Social Network Twitter Expands Its Character Limit
The social media giant Twitter - famed for the limited number of characters...
June, 1 2015
/
Social
YouTube To Incorporate Ecommerce On Site
It has been reported recently by various marketing news agencies, including...
May, 7 2015
/
Social
Do The Grey Market Use Social Media (Or Is It Just For The Young)?
It may seem like a young person's game, but social media is in fact gaining in...
April, 21 2015
/
Creative
Social
How To Plan A Content/Editorial Calendar
Whilst the idea of having to plan anything may put a lot of people off - the...
April, 1 2015
/
Social
Measuring The Effectiveness Of Social Media Marketing
by Laura Farrington, Social Media Executive at The Agency
Social media:...
March, 16 2015
/
Social
8 Steps To Developing An Effective Social Media Content Strategy
The first two things that need to be fully understood in order to develop a...
March, 9 2015
/
Social
US Companies Ahead Of UK In Terms Of Social Engagement
Recent research from Ivestis has found that UK companies are falling behind...
February, 27 2015
/
AUK News
Social
Six Tips For Successful Integrated Campaign Planning
by Sammy Mansourpour, Managing Director at AgencyUK
Integrated campaign...
February, 23 2015
/
Social
Facebook Due To Advertise How Relevant Ads Are For Users
Facebook recently announced that it is going to be adding relevancy scores to...
February, 10 2015
/
Social
Brands Experience Higher Engagement On Instagram Than Twitter, Report Finds
A recent report published by Socialbakers has discovered that brands with an...
February, 3 2015
/
Social
Facebook To Reach One Billion Mobile Users In Near Future
It was recently reported by the Internet Advertising Bureau (IAB) UK that the...
January, 23 2015
/
Social
Twitter To Focus On Video Use In 2015
The social media platform Twitter is due to increase its focus on the use of...
December, 23 2014
/
Social
Instagram Reaches 300 Million Users – But Brands Want More
It was reported on Marketing Week earlier this week that the Facebook-owned app...
December, 16 2014
/
Social
74% Of Online Sharing Is Untraceable
Recent research from RadiumOne has found that 74% of online sharing activity in...
December, 10 2014
/
Social
Twitter & Facebook’s Terms & Conditions Are Too Complex, Say MPs
The Science and Technology Committee has deemed terms and conditions on social...
December, 3 2014
/
Social
Facebook To Minimise Limit Number Of Promotional Page Posts
As of early 2015, the social media giant Facebook is due to address the number...
November, 20 2014
/
Social
Pinterest Ads Not To Be Introduced To The UK Just Yet
It was recently announced that social media picture-sharing site Pinterest is...
November, 17 2014
/
Social
Marketers Must Utilise User’s Emotions On Twitter
As was discussed at the Web Summit 2014 this month, marketers hoping the make...
November, 14 2014
/
Social
Social Network Ask.fm To Increase Site Safety
The social network site Ask.fm is delivering on a promise to increase security...
November, 13 2014
/
Social
Amazon Top Social Influencer In The World
According to the recent Klout 50 list, from Lithium Technologies, of the top...
November, 12 2014
/
Social
Facebook News Feed Twice As Fast On New iOS
According to Facebook, the company has answered the call of consumers and made...
November, 6 2014
/
Social
Banks More Trustworthy To Customers If They Use Content Marketing
Around 33% of UK consumers don't trust their banks, a recent study has found -...
November, 5 2014
/
Social
New Rooms App On Facebook Acts As Anonymous Forum
According to a recent news report on Brand Republic, the social media site...
October, 27 2014
/
Social
Snapchat To Feature Ads In The Near Future
The co-founder and chief executive of photo-sharing app Snapchat has announced...
October, 16 2014
/
Social
How To Increase & Improve On Instagram Engagement
As one of the most popular social media sites around, Instagram is a hub for...
October, 9 2014
/
Social
Over 90% Of Marketers To Invest Heavily In Facebook This Christmas
According to a recent infographic from Offerpop, 92% of surveyed marketers are...
October, 7 2014
/
Social
Instagram Begins Gradual Roll Out Of Sponsored Ads In UK
After being trialled in the US at the end of last year, seven UK advertisers...
October, 2 2014
/
Social
SMBs Invest More On Social Media Than Other Channels
Small and medium businesses (SMBs) are investing more on social media marketing...
September, 30 2014
/
Social
Social Media Ad Spend In The UK To Increase By 50% In 2020
According to a recent piece of industry research from eMarketer, social media...
September, 17 2014
/
Social
How To Segment The Social Media Sphere
As a platform for engagement, social media sites are due to stick around, IAB...
September, 16 2014
/
Social
The Future Of Social Shopping
The original theory behind online shopping and social e-commerce was that...
September, 12 2014
/
Social
Twitter, Facebook & Instagram Launch Analytics Tools
Three major social media sites have recently launched analytics tools, allowing...
September, 9 2014
/
Social
New Study Analyses Users’ Emotional Responses To Content Shared On Different Social Sites
A recent study from Fractl and Buzzsumo has found that users' emotional...
September, 4 2014
/
Social
Real-Time Performance Ad Data Now Offered By Instagram
In a bid to expand upon its advertising offerings, Instagram is looking to...
September, 3 2014
/
Social
Ad Frequency Increase Could Fuel Negative Reaction From Marketers
Earlier this month Facebook silently doubled the number of ads that appear on a...
August, 27 2014
/
Social
New Facebook Tool To Show Advertisers What Devices Consumers Use Before Purchase
A new service due to be launched by Facebook will help advertisers track what...
August, 25 2014
/
Social
Changes To Facebook ‘Like-gating’ Rules
New rules from Facebook, which come into effect on 5th November, will mean that...
August, 14 2014
/
Social
Twitter User Base Grows While Profits Drop
In its recent report on its financial results, Twitter revealed that it made an...
July, 31 2014
/
Social
Business Outcomes Affected By Social
According to a new piece of research from consultancy firm Deloitte and the MIT...
July, 30 2014
/
Social
Social Media Channels Record Highest Ever Engagement Levels During World Cup Final
Social media sites Twitter and Facebook recorded huge levels of engagement...
July, 28 2014
/
Social
How To Revolutionise Your Content Marketing Strategy
It is common practice for a number of companies to develop a content marketing...
July, 25 2014
/
Social
New Twitter Tool Helps Marketers Generate Real-Time Content
In a bid to help companies and marketing departments make the most of "everyday...
July, 22 2014
/
Social
New Facebook App Aims To Attract Teens To The Site
Facebook has been experiencing a decrease in users from the younger demographic...
July, 17 2014
/
Social
10% Of Young TV Viewers Rely On Social Media For Programme Tips
New research from YouView reveals that a tenth of TV viewers in the 18-24 age...
July, 14 2014
/
Social
Are Brands Ditching Social Media?
Social media still leaves some marketers baffled and only a third are actively...
July, 10 2014
/
Social
Blogging Has Become A Profession In The UK
It has become common for bloggers in the UK to be paid for their work - in...
June, 26 2014
/
Social
Five Tips For Managing Your Reputation On Social Networks
Various videos, tweets and other forms of online content are continuously going...
June, 18 2014
/
Social
England Football Fans Most Active On Social Media
English World Cup fans are the most active on social networks, with an average...
June, 16 2014
/
Social
Marketing To Youths Can Turn Them From Consumers Into Brand Advocates
Youth marketing is harder than it looks, as simply adapting a general campaign...
June, 12 2014
/
Social
Web
Mobile-Video Combo Opens New Doors To Marketers
With 75% of consumers using their mobile phones to watch video and 15% of all...
June, 9 2014
/
Social
Video Ads Shared Twice As Fast As Last Year
The speed at which brand videos are shared online has doubled over the past...
June, 2 2014
/
Social
Facebook Introduces Premium Ads In UK
Facebook will offer premium video ads to a limited number of UK corporate...
May, 29 2014
/
Social
Social Media Customer Service Trends: What To Look Out For
Social customer services are changing alongside the social networks themselves....
May, 27 2014
/
Social
Web
Facebook & Twitter Will Help Brands Make The Best Of The World Cup
Facebook and Twitter have released some hints that will help brands make the...
/
Social
Female Pinterest Activity Is Still On The Rise
A surprisingly high proportion (84%) of female Pinterest users have remained...
May, 22 2014
/
Social
Brands Should Partner With YouTube Creators To Connect With Younger Generation
YouTube is the favourite brand of young Britons aged 18 to 24 and has been at...
May, 21 2014
/
Social
Twitter Introduces New Tool With Language Targeting
Twitter has made it possible for advertisers to improve targeting by...
May, 12 2014
/
Social
YouTube, WhatsApp & Skype The Most “Loved” Online Brands By UK Youth
YouTube, WhatsApp and Skype are the most loved social media brands by UK youths...
May, 7 2014
/
Social
Web
Instagram 58 Times Better Than Facebook For User Engagement
Instagram stands out from the other social networks available as it produces...
May, 6 2014
/
Social
Mums Look For Info On Twitter, Not Jokes
Two-thirds of mothers find it useful to be able to connect with brands on...
May, 2 2014
/
Social
TV Viewers Log Into Social Media Sites To Discuss Shows
The relationship between TV and social media is continuously evolving as more...
April, 29 2014
/
Social
88% Of UK Brands Now Have A Content Marketing Strategy
One growing trend to keep an eye on in the UK throughout 2014 will be that of...
April, 25 2014
/
Social
Facebook Preferred Social Media Channel For Sales Lead Campaigns But Twitter Favioured For Brand Building
For UK marketers, Facebook is the social media platform that ticks all the...
April, 17 2014
/
Social
How To Interact With Customers On Social Media Channels
Social media marketing provides brands with many opportunities and has become a...
April, 15 2014
/
Social
Real-Time Marketing No Longer Just A Social Media Strategy
In the past, real-time marketing strategies were considered to be part of wider...
April, 10 2014
/
Social
3 Simple Steps To Improve Your Pinterest Strategy
Pinterest might be one of the newer social media channels, but it has already...
April, 9 2014
/
Social
UK Brands Do Not Communicate Effectively Through Twitter
Despite organisations' continuing to flock to social media in order to...
April, 7 2014
/
Social
Nielsen Study Explains Why UK Consumers Follow Brands On Twitter
Many UK users of micro-blogging and networking site Twitter choose to follow...
March, 28 2014
/
Social
Facebook Counts 4.1M UK Mums As Valued Users
With Mother's Day on the horizon, Facebook has decided to use the celebration...
March, 24 2014
/
Social
56% Of Users Are Influenced By Twitter Content
Twitter is more than a micro-blogging site for sending and reading tweets - it...
March, 19 2014
/
Social
How Your Business Can Benefit From Pinterest
Pinterest may be a relatively new social network, but it is quickly increasing...
March, 18 2014
/
Social
Reasons Why Your Facebook Posts May Go Unnoticed
Data from Social@Ogilvy recently revealed that the average reach of organic...
March, 17 2014
/
Social
Guest Blog: How To Set Up A Global Social Media Strategy
We're delighted to introduce guest blogger Rachel Chilson. Rachel is a...
March, 14 2014
/
Social
When Is The Best Time To Post On Social Media?
Posting regularly on social media is crucial for brands wishing to keep...
March, 13 2014
/
Social
First Three Weeks Crucial For Brand Engagement On Twitter
Recent research has revealed that brands have a maximum of three weeks to...
March, 12 2014
/
Social
Are Silver Surfers Responsive To Social Media Marketing?
Consumers over the age of 50 are often ignored by online marketing campaigns,...
March, 3 2014
/
Social
Instagram Leads Social Media Sites For User Engagement
In the world of social media, size appears to have nothing to do with...
February, 27 2014
/
Social
Mobile Devices Most Discussed Topic On Social Media
It is a well-known fact that users of social media sites regularly share their...
February, 26 2014
/
Social
Trends That Will Shape Social Media Marketing In 2015
The social media world has experienced a number of changes throughout its...
February, 24 2014
/
Social
56% Of UK SME’s Using Twitter To Drive Traffic
For small and medium-size enterprises (SMEs) in the UK and Ireland, Twitter is...
February, 12 2014
/
Social
Last-Minute Ideas For Valentine Themed Contests On Facebook
Valentine's Day is approaching, presenting a marketers with a good opportunity...
February, 11 2014
/
Social
How Well Do You Know Your Social Media Followers?
Social media has been with us for more than ten years (has it been that long...
January, 30 2014
/
Social
Social Platforms Gain On Facebook Dominance
Around 10% of the world's online users are yet to enter the world of social...
January, 21 2014
/
Social
Things To Know About The World’s Top Social Media Networks In 2014
In an aim to help marketers better prepare their strategies this year, Business...
January, 7 2014
/
Social
92% Of UK Adults Reluctant To Share Personal Data With Social Networks
A recent study from professional services company EY suggests that UK adults...
January, 2 2014
/
Social
18% Of UK Seniors Now Using Facebook
Older people in the UK are more open to the use of social media than many of us...
December, 18 2013
/
Social
Facebook Most Trusted Social Media Site For Product Reviews
Facebook is the most frequently used platform because it is the social media...
December, 5 2013
/
Social
How Social Data Can Benefit Marketing Campaigns
The Internet has brought vast changes to the consumer landscape, triggering the...
November, 19 2013
/
Social
Social Media Now Used By Over 80% Of UK Charities
According to a recent report from fundraising software provider Blackbaud I...
November, 9 2013
/
Social
Facebook Axes Its “Like” Button
Social media giant Facebook has ditched its thumbs up "Like" button to replace...
November, 6 2013
/
Social
Facebook Popular With 98.2% Of Hospice Fundraisers
Facebook is now the most popular social media hub among hospice fundraisers in...
October, 31 2013
/
Social
Facebook Loses Out To Twitter As Teens Favourite Social Platform
The semi-annual teen market research report from investment bank Piper Jaffray...
October, 29 2013
/
Social
40% Of Instagram’s 1,000 Most Shared Videos Are From Brands
Today, more and more brands are using online video as part of their marketing...
October, 25 2013
/
Social
Why Social Media Presence Is Vital For Charity Leaders
Eight in ten consumers feel they would be more willing to engage with a charity...
October, 18 2013
/
Social
How Networks Control Financial Advisers Social Media Use
Social media allows financial advisory firms to reach large audiences, but also...
October, 3 2013
/
Social
Content Marketing Key For Reaching Mums
If mums are the target audience for your brand, it is vital that your content...
September, 11 2013
/
Social
Content Posted By FMCG Brands Is Most Shared On Facebook
A report I came across recently from Socilabakers suggests that content posted...
September, 9 2013
/
Social
UK Mothers Are Top Users Of Social Networks
Women spend more time on social networks than men, but especially those with...
September, 6 2013
/
Social
Social Media Users Happy To Share Funny Content
Marketers betting on interesting and funny content are the most likely to see...
August, 23 2013
/
Social
Which Is The Best Day For Brand Engagement On Facebook?
I came across an interesting report from social media monitoring expert...
August, 22 2013
/
Digital
Social
Students Want Entertainment From Online Brands
James Eder from StudentBeans.com has good advice for marketers when it comes to...
August, 21 2013
/
Social
Most Brits Take Twitter With Them On Holiday
I read recently that around 20% of UK consumers log on to Twitter when on...
August, 19 2013
/
Social
40% Prefer Social Media Over Search Engines For Content Discovery
A couple of years ago, the only way to find a good restaurant in town or a TV...
/
Social
Why Social Media Can Be A Vital Customer Channel For Automotive Dealerships
The key for automotive retail companies to perform successfully on social media...
August, 5 2013
/
Social
Google+ Still Long Way To Go To Win Marketers Trust
Although many reports suggest that marketers have an increasing interest in...
July, 30 2013
/
Social
Web
Influences For Search Engine Rankings
A recent report from SearchMetrics identifies the factors having the greatest...
July, 19 2013
/
Social
How To Use Pinterest To Engage Mums
Many mums in the UK now spend part of their free time on Pinterest every day....
July, 9 2013
/
Social
Facebook Rolls Out Verified Profiles And Pages
It is good to hear that Facebook is moving to increase confidence among users...
June, 28 2013
/
Social
Nearly 25% Of Employees Banned From Using Social Media At Work
I was surprised to read recently that, despite the exploding interest in social...
June, 21 2013
/
Social
Facebooks Active Advertisers Reach 1M
This week, Facebook once again made the headlines after revealing that it has...
June, 18 2013
/
Social
Mums More Addicted To Facebook Than Average Online Users
I came across a report revealing some quite interesting facts: mothers in the...
June, 17 2013
/
Social
Tips For Making The Most Out Of Twitter
The element of Twitter marketers like the most is that it gives them the...
June, 6 2013
/
Social
13% Of Britons Purchased Products After Viewing On Social Media Platforms
A recent report from YouGov’s unit SixthSense which looked into UK...
May, 31 2013
/
Social
UK Consumers More Willing To Pay To Access Content
The number of Britons willing to pay to get high-quality content online is...
May, 23 2013
/
Social
10% Of Facebook Accounts Don’t Belong To Humans
Many people like creating a social media page for their pet and I have often...
May, 21 2013
/
Digital
Social
Web
New Online Tool Deciphers Tweets To Reveal Age And Gender
A recent article gives details about an online program developed by a team of...
May, 14 2013
/
Social
Consumers Still Wary Of Retailers Operating On Social Media Sites
Consumers are increasingly reaching out to brands via social channels and...
May, 10 2013
/
Social
Social Media Reaches 64% with UK Adults
The number of UK adults having a social media profile was higher in 2012...
May, 1 2013
/
Social
2m Britons Leave Facebook In Six Months
It seems that some two million Britons have decided to take a long break from...
April, 26 2013
/
Social
Are You A Dipper Or A Peacock On Social Media?
The University of Winchester, in collaboration with first direct, has found...
April, 23 2013
/
Social
Some Words About Social Gifting And Its Huge Growth Potential
Marketers are broadly cognizant of the various tactics they could deploy to...
April, 22 2013
/
Social
Britons Dedicate 13 Minutes Every Hour Online To Social Media
Britons use 13 minutes out of every hour spent on the web for social networking...
April, 19 2013
/
Social
32% Of Britons Doubt Social Networks’ Data Protection Abilities
Social media platforms are those organisations that Britons tend to trust the...
April, 15 2013
/
Brand
Social
Restaurant Brands Most Mentioned Industry Sector On Social Media
New research shows that in just six months, the largest 100 global brands were...
April, 12 2013
/
Social
UK TV Watchers Unlikely To Discuss Shows On Social Media
Nowadays, nobody questions the strong impact of social media on communication...
March, 25 2013
/
Social
Tips To Boost Facebook Page Visibility With Graph Search
Facebook recently introduced its new tool, Graph Search, which gives users a...
March, 19 2013
/
Social
UK Marketers Spend 27% Of Budgets On Content Marketing
A new report revealing that, on average, companies across the UK designate 27%...
March, 13 2013
/
Social
3.6% Of UK Tweets Mention Brands
Research from social media monitoring firm BrandWatch gauging the current state...
March, 12 2013
/
Social
Social Media Set To Shape The Future Of The Retail Industry
Consumers are increasingly embracing online shopping and currently 85% of...
March, 8 2013
/
Social
Social Media Users Take Advantage Of Promotions More Often
About one in eight people active on social networking sites take advantage of...
February, 28 2013
/
Social
UK Smartphone Owners Most Active On Social Media Globally
The UK is the place where smartphone owners are staying the longest on social...
February, 20 2013
/
Social
Twitter’s Mobile Users More Active And Follow More Brands
Twitter's 'primary mobile users' are 157% more likely to log on to the platform...
February, 19 2013
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Social
Customers’ Love With UK Brands Diminishing
I read today an article in Bizreport outlining the results from a survey by...
January, 31 2013
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Social
Social Media Provides Strong Engagement Opportunities For Credit Card Holders
Issuers of credit cards have been forced to search for alternative channels to...
January, 29 2013
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Social
69% Of Britons Influenced By Friends And Family On Purchases
It's in people's nature to search for a second opinion when choosing a good...
January, 24 2013
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Social
Brands Seek Strong Customer Relationship Through Social Media Investments
A recent blog post by Adam Sarner, research director at Gartner, who claims...
January, 23 2013
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Social
Two-Thirds Of UK Internet Users Now On Facebook
It was interesting to read that Internet users in the UK have become ardent...
January, 18 2013
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Social
Are Britons Falling Out Of Love With Facebook?
It was quite surprising to find out this week that as many as 600,000 Britons...
January, 11 2013
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Social
UK Retailers To Start Reaping The Benefits Of Facebook In 2013
Venda, the SaaS provider of on-demand e-commerce has reported that UK retailers...
December, 13 2012
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Social
E-Gift Delivery Now Possible On Facebook With New Tool
Internet users in the UK and Ireland now have the opportunity to buy and send...
November, 30 2012
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Social
Web
Britons More Emotionally Attached To Mobile Phones Than Americans And South Koreans
The Internet Advertising Bureau UK (IAB) is passing on a hint to marketers...
November, 29 2012
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Social
Social Media Is Key To Consumers’ Buying Decisions
A new survey conducted by management consulting, technology services and...
November, 26 2012
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Social
Brands Still Failing To Get The Most From Social Media
An interesting study has revealed that despite the broad range of tools...
November, 19 2012
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Social
Social Media Users Not Fans Of Direct Messaging From Brands
When you ask Internet users in the UK what their opinion of brands' advertising...
November, 13 2012
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Digital
Social
Google Loses Some Of Its Appeal In October
Google suffered its first disappointing month for the past five years in the UK...
November, 5 2012
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Social
Nestle Brings In Tech-Savvy Experts To Monitor Reputation In Social Media
Food giant Nestle has brought on board a team of observers of online comments,...
October, 31 2012
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Digital
Social
Web
Teenagers Spend 17 Hours A Week Online, Ofcom Report Shows
Ofcom's annual Children and Parents: Media Use and Attitudes Report, which...
October, 30 2012
/
Social
UK Ranks 27th In Global Social Media Activity Poll
The Social Engagement Benchmark of GlobalWebIndex, a measure of attitudes and...
October, 11 2012
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Social
UK Ranked Second Top Hub For Small Businesses On LinkedIn
This morning I came across the results of a LinkedIn analysis that identifies...
October, 3 2012
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Social
Pinterest Proving To Be Beneficial For Brands
Pinboard-style social photo sharing website Pinterest is enjoying strong...
September, 21 2012
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Social
IT Departments Can Help Marketers Make The Most Of Social Media
The process of successfully integrating social media into marketing strategies...
September, 17 2012
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Social
Brands Prove Unsuccessful In Measuring Social
With social channels now widely seen as a conduit for higher customer...
September, 7 2012
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Social
Financial Companies Starting To Shun Investments in Social Media Marketing
Businesses in the financial sector are starting to trim spending on social...
September, 6 2012
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Social
Social Sites Will Increasingly Boost Consumer Loyalty, Survey Predicts
How is social media going to change next year? Will it be as important as it is...
August, 24 2012
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Social
Facebook Trials Expanded Scheme For News Feed Ads
Having close to one billion users is all fine and dandy but a business needs...
August, 14 2012
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Social
ASA To Maintain Current Approach To Facebook Brand Pages
Last week, Australia's Advertising Standards Board (ASB) had social media users...
August, 13 2012
/
Social
Major Brands Zoom In On Instagram
In case the name Instagram doesn't ring a bell, here is a brief introduction:...
August, 9 2012
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Social
Social Media Engagement To Become Basic Level Of Response By 2014
If you are a business owner, you will be well aware of how important it is to...
August, 8 2012
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Social
F-Commerce Can Boost UK Retail Revenues By £3.1bn Over 3 Years
Extra revenues of £3.1 billion sounds like quite an attractive proposition,...
August, 1 2012
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Social
UK Workers Spend One Working Day Every Week On Social Media
Social media may have become synonymous with modern lifestyles but the latest...
July, 26 2012
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Social
Web
Texting Preferred To Talking, Ofcom Finds
Most marketing people would certainly find the following figures intriguing, as...
July, 25 2012
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Social
UK Brands Ignore Negative Comments On Social Media
Many businesses are terrified by negative comments about their products and...
July, 3 2012
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Digital
Social
Proper Attention To S-Commerce Could Add £9bn To UK E-Tail Revenues
Britain has earned itself a reputation as a country of passionate e-shoppers...
July, 2 2012
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Brand
Creative
Social
Survey Explores Impact Of Motherhood On Media Habits
Giving birth marks a turning point in a woman's life: priorities undergo a...
June, 27 2012
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Digital
Social
Web
Rise Of Social Networks Triggers Gender Differences In Internet Use
A decade ago psychologists from the University of Bath conducted a study into...
June, 25 2012
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Digital
Social
Web
UK Companies Neglect Mobile Data
We constantly come across articles and surveys suggesting that nothing is...
June, 14 2012
/
Social
More Consumers Engage With Brands On Social Media
Brand owners and marketers are not the only ones that realise the impact of...
June, 7 2012
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Social
Sales Influenced By Social Media To Reach £3.3bn Within 5 Years
Social networks have not been around for long but have managed to become an...
June, 1 2012
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Social
Pinterest Better For Online Sales Than Facebook
Although still lagging behind Facebook and Twitter in terms of global user...
May, 31 2012
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Social
UK Small Businesses Choose Facebook Over Yellow Pages
When one thinks of social media and business, what comes to mind is typically a...
May, 30 2012
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Social
Brands Fail To Use Google+ For Marketing
A year after it was launched, Google+ has hardly managed to live up to...
May, 21 2012
/
Social
50% Of Britons Use Facebook
British Facebook users are known to be among the most enthusiastic fans of...
May, 8 2012
/
Social
34% of Consumers Use Social Media To Choose Beauty Products
According to a recent report from market research group Mintel, more than one...
May, 1 2012
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Digital
Social
Web
UK Leads Mobile Gaming With Over 50% Now Playing
According to a new poll published today, close to half of all smartphone owners...
April, 27 2012
/
Social
Social Media ROI Still A Mystery To UK Businesses
Social media outlets have been gaining prominence in the world of marketing and...
April, 26 2012
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Digital
Social
Consumer Behaviour Varies Across Platforms
With technology advancing and consumers being offered a wide choice of shopping...
April, 17 2012
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Social
30% YoY Rise in UK Shoppers Leaving Social Comments
Most of us, marketing folk, will have got used to the idea that consumer habits...
April, 10 2012
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Social
Social Media Engagement Peaks On Sundays
If you are a brand owner intent on making the most of social media, you might...
April, 4 2012
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Social
Mums Dominate Facebook Shopper Contingent
Facebook may be many things but a cyber-venue buzzing with shopping activity it...
March, 29 2012
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Digital
Social
Google Teaches UK Businesses To Excel At Mobile Marketing
If you had to choose one word to describe marketing these days, chances are you...
March, 9 2012
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Social
Brands To Get Access To Twitter Archive
With Facebook's upcoming IPO and Google's change of privacy policy, many users...
March, 6 2012
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Digital
Social
Euro Consumers More Responsive To Mobile Ads Than US Shoppers
We keep coming across reports predicting impressive growth in mobile...
February, 29 2012
/
Brand
Social
More Consumers Migrate From Brand Sites To Social
This morning I came across an interesting article on how consumers' perception...
February, 23 2012
/
Social
More Brits Become Bored Of Social Platforms
According to a new poll from YouGov, more and more Brits are becoming bored of...
February, 20 2012
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Social
Web
Negative Reviews Boost Brand Credibility
Many brand owners and marketers are terrified by negative reviews and criticism...
February, 16 2012
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Social
Pinterest – The New Fad?
When you hear social media, you typically think of Facebook and Twitter....
February, 10 2012
/
Social
Social Media Becomes Top Pastime For Young Brits
Today's 16-year-olds are tomorrow's most active consumers, so us, marketing...
January, 20 2012
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AUK News
Social
It Takes Two to Tango | Brand Republic Feature
With the predicted onset of Social Commerce, aptly named sCommerce by the...
January, 17 2012
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Social
Web
UK Christmas m-Commerce Rises 186.5% since 2010
According to the IBM Benchmark Christmas Season report, the use of mobile...
January, 11 2012
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Social
75% of UK Small Firms Use Social Media
It would seem impossible to imagine modern business without social media, and...
January, 6 2012
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Social
22% Of Brits Complain On Social Media
Brits are stereotypically regarded as reserved and trying to avoid...
January, 4 2012
/
Social
70% of companies worldwide have social media presence
As the advertising market becomes more competitive, marketers have to come up...
December, 19 2011
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Social
Twitter To Launch Brand Pages
Twitter is preparing the biggest change in design since its launch. Fly Twitter...
December, 2 2011
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Social
Social media at work a must for 50% of UK youngsters
Nearly half of under-24-year-olds in the UK would refuse to work for a company...
November, 21 2011
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Brand
Digital
Social
50% of consumers watch TV + other device at the same time
According to a new survey almost half of the consumers in the UK, the US,...
November, 17 2011
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Digital
Social
Skippable ads are 50% of YouTube sponsored content
According to an announcement made by YouTube, users will be able to skip ads if...
November, 16 2011
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Digital
Social
IAB Calls for #ad tags before advertising Tweets
The Internet Advertising Bureau (IAB) has decided to facilitate social media...
November, 15 2011
/
Social
Only 7% of adults influenced by Social Media advertising
UK families are influenced by social media points out that a UK adult spends...
November, 7 2011
/
Social
58% of SMEs prefer Facebook to LinkedIn for branding
Facebook has become the most trusted social platform for branding among small...
October, 26 2011
/
Social
50% of Brand followers on Twitter would buy from them
A recent study by The Drum does go some way to quantifying social media ROI,...
October, 24 2011
/
Social
UK brands see Social Media as more cost effective
Social media marketing has become a necessary tool for businesses from various...
October, 19 2011
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Social
52% October surge is busiest Social Media month
We're regularly asked to implement and enhance social media strategies, and...
October, 17 2011
/
Social
80% of UK CMOs unsure of how to adopt social media
A recent global study has shown chief marketing officers (CMOs) in the UK and...
October, 13 2011
/
Brand
Social
Web
Women trust consumer reviews more than men
Given we spend so much of our time optimising the customer journey to...
September, 29 2011
/
Brand
Social
FMCG brands boast 35% of traffic on Facebook
In Marketing week today research has shown that companies are failing to agree...
March, 11 2011
/
Social
Social media is just a mad trolley dash? | Brand Republic Feature
The recession hit everyone hard. Yet amidst the downturn we saw the rise of...
January, 28 2011
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AUK News
Social
The Business of Social Gaming | Marketing Geekly
According to industry experts, social gaming is poised to become a billion...
October, 25 2010
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AUK News
Social
Money Talks? | Brand Republic Feature
Whilst reading a recent white paper on trends within Social Commerce, I came...
September, 17 2010
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Digital
Social
AgencyUK comment on Virtual Currency | New Media Age
As Facebook prepares to roll out its Credits virtual currency, the social...
August, 20 2010
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AUK News
Social
My Dad Killed Facebook | Brand Republic Feature
I’m a Facebook fan. I use it daily, and keep it at a safe distance from...
May, 21 2010
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AUK News
Social
Is Social Media forcing us to be better marketers? | Brand Republic Feature
I read an interesting article on Mashable recently about which department...
March, 29 2010
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AUK News
Social
Be sociable and size won’t matter | Brand Republic Feature ::
Let me start with a few questions… Did you make poverty history? Did you buy...
February, 15 2010
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AUK News
Social
Has Max Clifford taken over the world? | Brand Republic Feature
Okay, that may just be a headline to grab your attention, but the point I’d...
February, 1 2010
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AUK News
Social
Get Social and Build Trust to Win Big | The Drum
Despite times being tough, our criteria for choosing who we work with has got...
November, 4 2009
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AUK News
Social
Just Tweeting around | Brand Republic Feature
I’ve just been through a whirlwind of social media lately. Conferences,...
October, 16 2009
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Digital
Social
Response to Youth Marketing: Four trends in reaching CyberGens
Social media portals need a tailored approach
Your feature on youth...