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AUK News Brand Creative Digital Social Web
November, 28 2022 / Digital Social Web

Three tools for generating winning content topics

After attending Danny Richmond’s talk at the brightonSEO Conference 2022,...
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/ Digital Social Web

What to consider when developing a B2B paid social strategy

After attending Diana Mereoiu’s talk at the brightonSEO Conference 2022,...
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August, 22 2022 / AUK News Brand Creative Digital Social

Our Future Health appoint AgencyUK to drive largest ever health research programme

Set to be the UK’s largest ever health research programme, Our Future...
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Pintrest Logo
August, 1 2022 / Digital Social Web

Pinterest is the platform for inspiration, aesthetically pleasing content and discovery

Do you want to get the most out of Pinterest but are not quite sure where to...
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Agency UK Office
July, 22 2022 / AUK News Digital Social

Charlie’s First Month as an Intern at AgencyUK

Over the past couple of months, I have been working as a Social Media and...
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Awards
July, 11 2022 / AUK News Creative Digital Social

The Independent Agency Awards 2022

Last week, AgencyUK attended MAD//fest, the UK’s boldest and most distinctive...
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A woman being filmed
July, 1 2022 / Creative Digital Social Web

Video performance: a data-driven creative approach to video marketing

A dive into video performance from AUK Head of Digital, Adam Connett & Art...
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Gen Z Drum Emillie Hawes AgencyUK
February, 24 2022 / AUK News Social

How will Gen Z transform the workplace?

Featured in The Drum Gen Z already make up over 20% of the world’s...
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January, 3 2022 / AUK News Creative Digital Social Web

Bristol Against Cancer | Above & Beyond appoints AgencyUK

Bristol’s hospitals charity Above & Beyond has appointed AgencyUK for its...
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Probio7 health wellness probiotic brand
June, 24 2020 / AUK News Brand Creative Social

Forever Young appoints AgencyUK to lead Probio7 brand communications

Founded in 1995, Forever Young International has grown into one of the...
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March, 10 2020 / AUK News Creative Social

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Since its launch as an alternative music festival in 2009, Boomtown Fair has...
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February, 26 2020 / AUK News Creative Social

iBet appoints AgencyUK ahead of Euro2020

ibet is the new online gambling platform developed by the tech whizzkids of...
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February, 4 2020 / AUK News Creative Social

Chewits Updates Its Brand

Confectionary company Cloetta UK is relaunching its popular Chewits brand...
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January, 29 2020 / AUK News Creative Social Web

AgencyUK Wins Chewits Creative & Social Media Account

Cloetta UK, home of international confectionery brands that include CandyKing...
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AUK VermX Brand
January, 15 2020 / AUK News Creative Social Web

Verm-X natural animal health unveil new global brand and direct to consumer strategy with AgencyUK

Founded in 2000, Verm-X are one of the world’s pioneering natural animal...
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November, 26 2019 / AUK News Creative Social Web

AgencyUK appointed to raise awareness of The Institute of Osteopathy

The Institute of Osteopathy (iO) has launched its first national UK campaign...
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November, 6 2019 / AUK News Creative Social

Meat the enemy: continuing as a meat trader during an environmental revolution

Livestock farmers have a real challenge on their hands. Those trading in meat...
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August, 1 2019 / Creative Social

Ensuring your hub content is a brand hero

Social media is a tightrope every brand walks — some confidently running,...
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May, 17 2019 / AUK News Creative Social Web

Sustainably yours: the need for brands to stay true to their green credentials

Many established brands don’t have positive credentials when it comes to...
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Mobile Advertising Influencer
April, 23 2019 / Social

Amongst the brand claims and influencer chatter, authenticity reigns

Trendjacking. Put simply, the art of capitalising on an existing trend with the...
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March, 25 2019 / AUK News Creative Social Web

Kitchenware brand Tala appoints AgencyUK

Kitchenware brand Tala has appointed AgencyUK to oversee its marketing and...
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March, 18 2019 / AUK News Creative Social Web

All good things come in threes: the power of social, video and Amazon

Social media and video content go together like macaroni and cheese. However,...
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March, 11 2019 / AUK News Creative Social

Field to Fork – The Power of Provenance

With the meteoric rise of direct to consumer brands, it’s of little surprise...
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March, 1 2019 / AUK News Creative Social

Who killed Kraft?

Independent food and drink producers, that’s who. As featured in The...
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February, 25 2019 / AUK News Creative Social Web

British food & drink brands need to take back control — here’s how.

The Brexit turmoil is taking its toll, that’s for sure. There's no doubt that...
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Baby boomer consumer generation
October, 8 2018 / AUK News Creative Social Web

Respect your elders: It might just be your best online strategy

Quick! Grab your doomsday supplies and get to the bunker - the pensioners are...
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July, 8 2018 / AUK News Creative Social

Discover Delicious TV campaign turns the spotlight on Welsh food and drink producers

The launch of www.DiscoverDelicious.wales, a new online market place for high...
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AUK on Social Media Marketing
May, 15 2017 / Social

How brands can do less and mean more on social media

This post is a precis of our Social & PR Director Ian McKee’s...
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AUK Oi Conference
April, 7 2017 / Creative Social

Three things we learnt from #OiConf Cardiff

Being the desk-bound creatives that we are it’s a good idea to sometimes get...
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March, 17 2017 / AUK News Social

AgencyUK’s Walking Lunch campaign for Westfield Health wins B2B Campaign of the Year at the PRMoment Awards

AgencyUK’s Walking Lunch campaign for Westfield Health in 2016 came away with...
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mobile video Social Media Influencer
February, 2 2017 / Social

From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’

By Ian McKee, Social and PR Director, AgencyUK The first known instance...
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Trustpilot Social Media Sentiment
January, 17 2017 / Social

Embrace the dark side: stop neglecting dark social

Hyperbole. Most departments are prone to it in some form or other but marketing...
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December, 13 2016 / Social

Why UGC is the future of social media in travel and tourism marketing

Relying on user generated content (UGC) in social media marketing can be a...
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December, 6 2016 / Social

Why tweeting is far from all there is to Twitter

Twitter has just announced a new VP of product. It’s a job role not unlike...
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Social Media Trend Jacking
October, 5 2016 / Social

What’s new in social media this month: September

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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Facebook social media mum consumer
September, 1 2016 / Social

What’s new in Social Media this month: August

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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/ AUK News Social

AgencyUK launches the first ever Llamb’s Day for Welsh Lamb

AgencyUK launched the inaugural Llamb’s Day on 1st August 2016 for client...
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AgencyUK on Social Trending
August, 19 2016 / Social

Not so FunForLouis: how influential is an influencer?

Image credit: Reuters/KCNA The YouTube community is never short of...
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Social Media channel advertising users
August, 1 2016 / Social

What’s new in social media this month: July

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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Social Media Beauty Products Retail
June, 30 2016 / Creative Social

What’s new in social media this month: June

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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/ AUK News Social

AgencyUK help Westfield Health turn workaholics into walkaholics

Earlier this year, award-winning communications firm AgencyUK was appointed by...
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June, 8 2016 / AUK News Creative Social

AgencyUK delivers integrated campaign for Chang Beer

Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing...
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June, 1 2016 / Social

What’s new in social media this month?: May

From the latest Twitter trends to what’s on WhatsApp here’s our monthly...
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/ Social

Top Gear & social TV: how much say does the Twitter critic have?

Bank holiday Monday saw the hotly anticipated reboot of BBC’s Top Gear. The...
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May, 23 2016 / AUK News Creative Social

AgencyUK launch ‘refreshingly Thai’ experiential activation for Chang Beer

AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford...
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March, 23 2016 / Social

Did we just become best friends? The fine line of brand over-familiarity in consumer relationships

In a world where every brand is vying for the limited attention of the modern...
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March, 22 2016 / AUK News Social

Wentworth Puzzles appoint new 10-year-old Junior Minister for Jigsaws

Wentworth Wooden Puzzles has announced its first ever Minister for Jigsaws -...
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February, 9 2016 / AUK News Social

Practically perfect appointment for AgencyUK

Award-winning communications firm AgencyUK has been appointed by fellow Bath...
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February, 2 2016 / Social

Fine Bros: The rise and fall of the YouTube star

Real-life brothers, US-born Benny and Rafi Fine started their YouTube channel...
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Welsh Beef Competition
February, 1 2016 / Social

Social media competitions: What’s your #SliceOfHeaven?

What’s your little Slice of Heaven? AUK is running a social media competition...
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January, 29 2016 / Social

New digital strategy helps Mango make fast fashion faster

In 2016, it sounds a bit late in the day to say that a brand is now putting...
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January, 27 2016 / AUK News Creative Social

AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.

AgencyUK have been appointed by founder and serial entrepreneur Mathew...
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Marketing executive team
January, 5 2016 / AUK News Social

Marketing trends to look out for in 2016

AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what...
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December, 17 2015 / Creative Social Web

The Star Wars #Brandwagon: 10 of the best, worst and just plain weird Star Wars merchandise

Star Wars Super Fans the world over are rejoicing; The Force Awakens has...
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December, 9 2015 / Creative Social

The Top 5 Christmas TV Campaigns for 2015

A brand’s Christmas marketing campaign is often the crucial event in a...
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November, 26 2015 / AUK News Creative Social

AUK Creates  ‘Panto Farm’ Mockumentary for Local Charity

AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based...
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November, 10 2015 / AUK News Social

AgencyUK attempts longest selfie chain World Record for Send a Cow

On 10th November hundreds gathered at Bath Spa University to help Send A Cow...
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November, 9 2015 / AUK News Creative Social

AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Last week the inaugural National Jigsaw Day was celebrated around the UK. The...
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November, 2 2015 / AUK News Social

AgencyUK launches National Jigsaw Day for Wentworth Puzzles

AgencyUK will be launching the first ever National Jigsaw Day with Wentworth...
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Halloween Marketing Campaigns
October, 29 2015 / Creative Social Web

Top 5 Halloween Marketing Campaigns for 2015

Halloween weekend is nearly upon us and its impending arrival has led to some...
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Facebook social media content
October, 13 2015 / Social

How to avoid social media campaign fails

by Laura Farrington, Social & PR Executive at AgencyUK For many, social...
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Social Media channel advertising users
September, 11 2015 / Social

Should my brand go Social?

Is your business embracing social media? AgencyUK managing director Sammy...
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Social Media groups
August, 17 2015 / Social

How To Use Social Media To Grow Your Brand’s Reach

Social media can be an absolute godsend for marketers looking to maximise the...
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Twitter social commerce
June, 22 2015 / Social

Social Network Twitter Expands Its Character Limit

The social media giant Twitter - famed for the limited number of characters...
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Multichannel Integrated Advertising
June, 1 2015 / Social

YouTube To Incorporate Ecommerce On Site

It has been reported recently by various marketing news agencies, including...
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Grey market tech mobile app old people
May, 7 2015 / Social

Do The Grey Market Use Social Media (Or Is It Just For The Young)?

It may seem like a young person's game, but social media is in fact gaining in...
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Apprentice creative agency
April, 21 2015 / Creative Social

How To Plan A Content/Editorial Calendar

Whilst the idea of having to plan anything may put a lot of people off - the...
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Millennial mobile social app
April, 1 2015 / Social

Measuring The Effectiveness Of Social Media Marketing

by Laura Farrington, Social Media Executive at The Agency Social media:...
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Social Media Marketing
March, 16 2015 / Social

8 Steps To Developing An Effective Social Media Content Strategy

The first two things that need to be fully understood in order to develop a...
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Social Media Content Channels
March, 9 2015 / Social

US Companies Ahead Of UK In Terms Of Social Engagement

Recent research from Ivestis has found that UK companies are falling behind...
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Food and drink social media channel instagram
February, 27 2015 / AUK News Social

Six Tips For Successful Integrated Campaign Planning

by Sammy Mansourpour, Managing Director at AgencyUK Integrated campaign...
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February, 23 2015 / Social

Facebook Due To Advertise How Relevant Ads Are For Users

Facebook recently announced that it is going to be adding relevancy scores to...
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Social Instagram channel content
February, 10 2015 / Social

Brands Experience Higher Engagement On Instagram Than Twitter, Report Finds

A recent report published by Socialbakers has discovered that brands with an...
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Facebook social media mum consumer
February, 3 2015 / Social

Facebook To Reach One Billion Mobile Users In Near Future

It was recently reported by the Internet Advertising Bureau (IAB) UK that the...
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Twitter Brand Advertising
January, 23 2015 / Social

Twitter To Focus On Video Use In 2015

The social media platform Twitter is due to increase its focus on the use of...
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Instagram social media channel
December, 23 2014 / Social

Instagram Reaches 300 Million Users – But Brands Want More

It was reported on Marketing Week earlier this week that the Facebook-owned app...
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Social Media Trend Jacking
December, 16 2014 / Social

74% Of Online Sharing Is Untraceable

Recent research from RadiumOne has found that 74% of online sharing activity in...
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Facebook social media mum consumer
December, 10 2014 / Social

Twitter & Facebook’s Terms & Conditions Are Too Complex, Say MPs

The Science and Technology Committee has deemed terms and conditions on social...
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December, 3 2014 / Social

Facebook To Minimise Limit Number Of Promotional Page Posts

As of early 2015, the social media giant Facebook is due to address the number...
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Pinterest Social Media Advertising
November, 20 2014 / Social

Pinterest Ads Not To Be Introduced To The UK Just Yet

It was recently announced that social media picture-sharing site Pinterest is...
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Twitter social commerce
November, 17 2014 / Social

Marketers Must Utilise User’s Emotions On Twitter

As was discussed at the Web Summit 2014 this month, marketers hoping the make...
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Social Media Channels
November, 14 2014 / Social

Social Network Ask.fm To Increase Site Safety

The social network site Ask.fm is delivering on a promise to increase security...
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Data marketing Kindle and Amazon
November, 13 2014 / Social

Amazon Top Social Influencer In The World

According to the recent Klout 50 list, from Lithium Technologies, of the top...
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Facebook social media content
November, 12 2014 / Social

Facebook News Feed Twice As Fast On New iOS

According to Facebook, the company has answered the call of consumers and made...
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Natwest banking brand
November, 6 2014 / Social

Banks More Trustworthy To Customers If They Use Content Marketing

Around 33% of UK consumers don't trust their banks, a recent study has found -...
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Facebook social user
November, 5 2014 / Social

New Rooms App On Facebook Acts As Anonymous Forum

According to a recent news report on Brand Republic, the social media site...
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Snapchat app social user experience
October, 27 2014 / Social

Snapchat To Feature Ads In The Near Future

The co-founder and chief executive of photo-sharing app Snapchat has announced...
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Social Instagram channel content
October, 16 2014 / Social

How To Increase & Improve On Instagram Engagement

As one of the most popular social media sites around, Instagram is a hub for...
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October, 9 2014 / Social

Over 90% Of Marketers To Invest Heavily In Facebook This Christmas

According to a recent infographic from Offerpop, 92% of surveyed marketers are...
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October, 7 2014 / Social

Instagram Begins Gradual Roll Out Of Sponsored Ads In UK

After being trialled in the US at the end of last year, seven UK advertisers...
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mobile video Social Media Influencer
October, 2 2014 / Social

SMBs Invest More On Social Media Than Other Channels

Small and medium businesses (SMBs) are investing more on social media marketing...
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Outdoor Out of Home Advertising
September, 30 2014 / Social

Social Media Ad Spend In The UK To Increase By 50% In 2020

According to a recent piece of industry research from eMarketer, social media...
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Social Media Marketing
September, 17 2014 / Social

How To Segment The Social Media Sphere

As a platform for engagement, social media sites are due to stick around, IAB...
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Augmented reality advertising media
September, 16 2014 / Social

The Future Of Social Shopping

The original theory behind online shopping and social e-commerce was that...
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AUK on Social Media Marketing
September, 12 2014 / Social

Twitter, Facebook & Instagram Launch Analytics Tools

Three major social media sites have recently launched analytics tools, allowing...
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September, 9 2014 / Social

New Study Analyses Users’ Emotional Responses To Content Shared On Different Social Sites

A recent study from Fractl and Buzzsumo has found that users' emotional...
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Social Instagram channel content
September, 4 2014 / Social

Real-Time Performance Ad Data Now Offered By Instagram

In a bid to expand upon its advertising offerings, Instagram is looking to...
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Outdoor Out of Home Advertising
September, 3 2014 / Social

Ad Frequency Increase Could Fuel Negative Reaction From Marketers

Earlier this month Facebook silently doubled the number of ads that appear on a...
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August, 27 2014 / Social

New Facebook Tool To Show Advertisers What Devices Consumers Use Before Purchase

A new service due to be launched by Facebook will help advertisers track what...
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Social Media groups
August, 25 2014 / Social

Changes To Facebook ‘Like-gating’ Rules

New rules from Facebook, which come into effect on 5th November, will mean that...
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Twitter Brand Advertising
August, 14 2014 / Social

Twitter User Base Grows While Profits Drop

In its recent report on its financial results, Twitter revealed that it made an...
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Social Media channel advertising users
July, 31 2014 / Social

Business Outcomes Affected By Social

According to a new piece of research from consultancy firm Deloitte and the MIT...
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Cup final sport fan engagement marketing
July, 30 2014 / Social

Social Media Channels Record Highest Ever Engagement Levels During World Cup Final

Social media sites Twitter and Facebook recorded huge levels of engagement...
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Blogger blog writing content social strategy
July, 28 2014 / Social

How To Revolutionise Your Content Marketing Strategy

It is common practice for a number of companies to develop a content marketing...
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Twitter social commerce
July, 25 2014 / Social

New Twitter Tool Helps Marketers Generate Real-Time Content

In a bid to help companies and marketing departments make the most of "everyday...
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Facebook social user
July, 22 2014 / Social

New Facebook App Aims To Attract Teens To The Site

Facebook has been experiencing a decrease in users from the younger demographic...
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Millennial mobile social app
July, 17 2014 / Social

10% Of Young TV Viewers Rely On Social Media For Programme Tips

New research from YouView reveals that a tenth of TV viewers in the 18-24 age...
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July, 14 2014 / Social

Are Brands Ditching Social Media?

Social media still leaves some marketers baffled and only a third are actively...
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Blogger blog writing content social strategy
July, 10 2014 / Social

Blogging Has Become A Profession In The UK

It has become common for bloggers in the UK to be paid for their work - in...
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YouTube Desktop Social Channel
June, 26 2014 / Social

Five Tips For Managing Your Reputation On Social Networks

Various videos, tweets and other forms of online content are continuously going...
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Cup final sport fan engagement marketing
June, 18 2014 / Social

England Football Fans Most Active On Social Media

English World Cup fans are the most active on social networks, with an average...
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Research Group
June, 16 2014 / Social

Marketing To Youths Can Turn Them From Consumers Into Brand Advocates

Youth marketing is harder than it looks, as simply adapting a general campaign...
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Online Video Streaming YouTube
June, 12 2014 / Social Web

Mobile-Video Combo Opens New Doors To Marketers

With 75% of consumers using their mobile phones to watch video and 15% of all...
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mobile video Social Media Influencer
June, 9 2014 / Social

Video Ads Shared Twice As Fast As Last Year

The speed at which brand videos are shared online has doubled over the past...
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Facebook social user
June, 2 2014 / Social

Facebook Introduces Premium Ads In UK

Facebook will offer premium video ads to a limited number of UK corporate...
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Food and drink social media channel instagram
May, 29 2014 / Social

Social Media Customer Service Trends: What To Look Out For

Social customer services are changing alongside the social networks themselves....
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World Cup FIFA Advertising Marketing
May, 27 2014 / Social Web

Facebook & Twitter Will Help Brands Make The Best Of The World Cup

Facebook and Twitter have released some hints that will help brands make the...
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Pinterest Social Media Advertising
/ Social

Female Pinterest Activity Is Still On The Rise

A surprisingly high proportion (84%) of female Pinterest users have remained...
Read more
YouTube Desktop Social Channel
May, 22 2014 / Social

Brands Should Partner With YouTube Creators To Connect With Younger Generation

YouTube is the favourite brand of young Britons aged 18 to 24 and has been at...
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Twitter Brand Advertising
May, 21 2014 / Social

Twitter Introduces New Tool With Language Targeting

Twitter has made it possible for advertisers to improve targeting by...
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YouTube Desktop Social Channel
May, 12 2014 / Social

YouTube, WhatsApp & Skype The Most “Loved” Online Brands By UK Youth

YouTube, WhatsApp and Skype are the most loved social media brands by UK youths...
Read more
Social Instagram channel content
May, 7 2014 / Social Web

Instagram 58 Times Better Than Facebook For User Engagement

Instagram stands out from the other social networks available as it produces...
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Twitter Brand Advertising
May, 6 2014 / Social

Mums Look For Info On Twitter, Not Jokes

Two-thirds of mothers find it useful to be able to connect with brands on...
Read more
Social Media Marketing
May, 2 2014 / Social

TV Viewers Log Into Social Media Sites To Discuss Shows

The relationship between TV and social media is continuously evolving as more...
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Social Media groups
April, 29 2014 / Social

88% Of UK Brands Now Have A Content Marketing Strategy

One growing trend to keep an eye on in the UK throughout 2014 will be that of...
Read more
Facebook social user
April, 25 2014 / Social

Facebook Preferred Social Media Channel For Sales Lead Campaigns But Twitter Favioured For Brand Building

For UK marketers, Facebook is the social media platform that ticks all the...
Read more
April, 17 2014 / Social

How To Interact With Customers On Social Media Channels

Social media marketing provides brands with many opportunities and has become a...
Read more
Social Retail eCommerce Digital Shopper
April, 15 2014 / Social

Real-Time Marketing No Longer Just A Social Media Strategy

In the past, real-time marketing strategies were considered to be part of wider...
Read more
Pinterest Social Media Advertising
April, 10 2014 / Social

3 Simple Steps To Improve Your Pinterest Strategy

Pinterest might be one of the newer social media channels, but it has already...
Read more
Twitter social commerce
April, 9 2014 / Social

UK Brands Do Not Communicate Effectively Through Twitter

Despite organisations' continuing to flock to social media in order to...
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April, 7 2014 / Social

Nielsen Study Explains Why UK Consumers Follow Brands On Twitter

Many UK users of micro-blogging and networking site Twitter choose to follow...
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Facebook social media mum consumer
March, 28 2014 / Social

Facebook Counts 4.1M UK Mums As Valued Users

With Mother's Day on the horizon, Facebook has decided to use the celebration...
Read more
Twitter Brand Advertising
March, 24 2014 / Social

56% Of Users Are Influenced By Twitter Content

Twitter is more than a micro-blogging site for sending and reading tweets - it...
Read more
Pinterest Social Media Advertising
March, 19 2014 / Social

How Your Business Can Benefit From Pinterest

Pinterest may be a relatively new social network, but it is quickly increasing...
Read more
Facebook social media mum consumer
March, 18 2014 / Social

Reasons Why Your Facebook Posts May Go Unnoticed

Data from Social@Ogilvy recently revealed that the average reach of organic...
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Laura apprentice agencyuk
March, 17 2014 / Social

Guest Blog: How To Set Up A Global Social Media Strategy

We're delighted to introduce guest blogger Rachel Chilson. Rachel is a...
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Blogger blog writing content social strategy
March, 14 2014 / Social

When Is The Best Time To Post On Social Media?

Posting regularly on social media is crucial for brands wishing to keep...
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Twitter social commerce
March, 13 2014 / Social

First Three Weeks Crucial For Brand Engagement On Twitter

Recent research has revealed that brands have a maximum of three weeks to...
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March, 12 2014 / Social

Are Silver Surfers Responsive To Social Media Marketing?

Consumers over the age of 50 are often ignored by online marketing campaigns,...
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March, 3 2014 / Social

Instagram Leads Social Media Sites For User Engagement

In the world of social media, size appears to have nothing to do with...
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AUK on Social Media Marketing
February, 27 2014 / Social

Mobile Devices Most Discussed Topic On Social Media

It is a well-known fact that users of social media sites regularly share their...
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Social Media Marketing
February, 26 2014 / Social

Trends That Will Shape Social Media Marketing In 2015

The social media world has experienced a number of changes throughout its...
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Twitter social commerce
February, 24 2014 / Social

56% Of UK SME’s Using Twitter To Drive Traffic

For small and medium-size enterprises (SMEs) in the UK and Ireland, Twitter is...
Read more
Facebook Love Campaign
February, 12 2014 / Social

Last-Minute Ideas For Valentine Themed Contests On Facebook

Valentine's Day is approaching, presenting a marketers with a good opportunity...
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Social Media channel advertising users
February, 11 2014 / Social

How Well Do You Know Your Social Media Followers?

Social media has been with us for more than ten years (has it been that long...
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January, 30 2014 / Social

Social Platforms Gain On Facebook Dominance

Around 10% of the world's online users are yet to enter the world of social...
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Social Media Beauty Products Retail
January, 21 2014 / Social

Things To Know About The World’s Top Social Media Networks In 2014

In an aim to help marketers better prepare their strategies this year, Business...
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Social Media Channels
January, 7 2014 / Social

92% Of UK Adults Reluctant To Share Personal Data With Social Networks

A recent study from professional services company EY suggests that UK adults...
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Facebook social user
January, 2 2014 / Social

18% Of UK Seniors Now Using Facebook

Older people in the UK are more open to the use of social media than many of us...
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December, 18 2013 / Social

Facebook Most Trusted Social Media Site For Product Reviews

Facebook is the most frequently used platform because it is the social media...
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Social Retail eCommerce Digital Shopper
December, 5 2013 / Social

How Social Data Can Benefit Marketing Campaigns

The Internet has brought vast changes to the consumer landscape, triggering the...
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Facebook social media content
November, 19 2013 / Social

Social Media Now Used By Over 80% Of UK Charities

According to a recent report from fundraising software provider Blackbaud I...
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Social Media groups
November, 9 2013 / Social

Facebook Axes Its “Like” Button

Social media giant Facebook has ditched its thumbs up "Like" button to replace...
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November, 6 2013 / Social

Facebook Popular With 98.2% Of Hospice Fundraisers

Facebook is now the most popular social media hub among hospice fundraisers in...
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Facebook social media mum consumer
October, 31 2013 / Social

Facebook Loses Out To Twitter As Teens Favourite Social Platform

The semi-annual teen market research report from investment bank Piper Jaffray...
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Instagram social media channel
October, 29 2013 / Social

40% Of Instagram’s 1,000 Most Shared Videos Are From Brands

Today, more and more brands are using online video as part of their marketing...
Read more
Social Media Marketing
October, 25 2013 / Social

Why Social Media Presence Is Vital For Charity Leaders

Eight in ten consumers feel they would be more willing to engage with a charity...
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Global Advertising Financial Service FS Advertising Media
October, 18 2013 / Social

How Networks Control Financial Advisers Social Media Use

Social media allows financial advisory firms to reach large audiences, but also...
Read more
Mum Consumer Shopping
October, 3 2013 / Social

Content Marketing Key For Reaching Mums

If mums are the target audience for your brand, it is vital that your content...
Read more
Facebook social user
September, 11 2013 / Social

Content Posted By FMCG Brands Is Most Shared On Facebook

A report I came across recently from Socilabakers suggests that content posted...
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Mum Consumer Shopping
September, 9 2013 / Social

UK Mothers Are Top Users Of Social Networks

Women spend more time on social networks than men, but especially those with...
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AUK on Social Media Marketing
September, 6 2013 / Social

Social Media Users Happy To Share Funny Content

Marketers betting on interesting and funny content are the most likely to see...
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Facebook user experience app mobile social media
August, 23 2013 / Social

Which Is The Best Day For Brand Engagement On Facebook?

I came across an interesting report from social media monitoring expert...
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Student audience youth millennial consumer
August, 22 2013 / Digital Social

Students Want Entertainment From Online Brands

James Eder from StudentBeans.com has good advice for marketers when it comes to...
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Twitter social commerce
August, 21 2013 / Social

Most Brits Take Twitter With Them On Holiday

I read recently that around 20% of UK consumers log on to Twitter when on...
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Search Marketing Survey
August, 19 2013 / Social

40% Prefer Social Media Over Search Engines For Content Discovery

A couple of years ago, the only way to find a good restaurant in town or a TV...
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Automotive carshop car sales
/ Social

Why Social Media Can Be A Vital Customer Channel For Automotive Dealerships

The key for automotive retail companies to perform successfully on social media...
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Google channel media ppc
August, 5 2013 / Social

Google+ Still Long Way To Go To Win Marketers Trust

Although many reports suggest that marketers have an increasing interest in...
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Mobile Advertising Influencer
July, 30 2013 / Social Web

Influences For Search Engine Rankings

A recent report from SearchMetrics identifies the factors having the greatest...
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Pinterest Social Media Advertising
July, 19 2013 / Social

How To Use Pinterest To Engage Mums

Many mums in the UK now spend part of their free time on Pinterest every day....
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Facebook social user
July, 9 2013 / Social

Facebook Rolls Out Verified Profiles And Pages

It is good to hear that Facebook is moving to increase confidence among users...
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Social Media channel advertising users
June, 28 2013 / Social

Nearly 25% Of Employees Banned From Using Social Media At Work

I was surprised to read recently that, despite the exploding interest in social...
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June, 21 2013 / Social

Facebooks Active Advertisers Reach 1M

This week, Facebook once again made the headlines after revealing that it has...
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June, 18 2013 / Social

Mums More Addicted To Facebook Than Average Online Users

I came across a report revealing some quite interesting facts: mothers in the...
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Twitter Brand Advertising
June, 17 2013 / Social

Tips For Making The Most Out Of Twitter

The element of Twitter marketers like the most is that it gives them the...
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Blogger blog writing content social strategy
June, 6 2013 / Social

13% Of Britons Purchased Products After Viewing On Social Media Platforms

A recent report from YouGov’s unit SixthSense which looked into UK...
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Social Media Marketing
May, 31 2013 / Social

UK Consumers More Willing To Pay To Access Content

The number of Britons willing to pay to get high-quality content online is...
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Facebook social media mum consumer
May, 23 2013 / Social

10% Of Facebook Accounts Don’t Belong To Humans

Many people like creating a social media page for their pet and I have often...
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Baby boomer consumer generation
May, 21 2013 / Digital Social Web

New Online Tool Deciphers Tweets To Reveal Age And Gender

A recent article gives details about an online program developed by a team of...
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eCommerce AUK Web
May, 14 2013 / Social

Consumers Still Wary Of Retailers Operating On Social Media Sites

Consumers are increasingly reaching out to brands via social channels and...
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AUK on Social Media Marketing
May, 10 2013 / Social

Social Media Reaches 64% with UK Adults

The number of UK adults having a social media profile was higher in 2012...
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Facebook social media content
May, 1 2013 / Social

2m Britons Leave Facebook In Six Months

It seems that some two million Britons have decided to take a long break from...
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Social Media Content Channels
April, 26 2013 / Social

Are You A Dipper Or A Peacock On Social Media?

The University of Winchester, in collaboration with first direct, has found...
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Social Media Marketing
April, 23 2013 / Social

Some Words About Social Gifting And Its Huge Growth Potential

Marketers are broadly cognizant of the various tactics they could deploy to...
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Social Media channel advertising users
April, 22 2013 / Social

Britons Dedicate 13 Minutes Every Hour Online To Social Media

Britons use 13 minutes out of every hour spent on the web for social networking...
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Mobile App Data Security
April, 19 2013 / Social

32% Of Britons Doubt Social Networks’ Data Protection Abilities

Social media platforms are those organisations that Britons tend to trust the...
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Food and drink social media channel instagram
April, 15 2013 / Brand Social

Restaurant Brands Most Mentioned Industry Sector On Social Media

New research shows that in just six months, the largest 100 global brands were...
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TV Advertising Spend
April, 12 2013 / Social

UK TV Watchers Unlikely To Discuss Shows On Social Media

Nowadays, nobody questions the strong impact of social media on communication...
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Facebook social media mum consumer
March, 25 2013 / Social

Tips To Boost Facebook Page Visibility With Graph Search

Facebook recently introduced its new tool, Graph Search, which gives users a...
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Blogger blog writing content social strategy
March, 19 2013 / Social

UK Marketers Spend 27% Of Budgets On Content Marketing

A new report revealing that, on average, companies across the UK designate 27%...
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Twitter social commerce
March, 13 2013 / Social

3.6% Of UK Tweets Mention Brands

Research from social media monitoring firm BrandWatch gauging the current state...
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Social Retail eCommerce Digital Shopper
March, 12 2013 / Social

Social Media Set To Shape The Future Of The Retail Industry

Consumers are increasingly embracing online shopping and currently 85% of...
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Social Media Content Channels
March, 8 2013 / Social

Social Media Users Take Advantage Of Promotions More Often

About one in eight people active on social networking sites take advantage of...
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February, 28 2013 / Social

UK Smartphone Owners Most Active On Social Media Globally

The UK is the place where smartphone owners are staying the longest on social...
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Twitter Brand Advertising
February, 20 2013 / Social

Twitter’s Mobile Users More Active And Follow More Brands

Twitter's 'primary mobile users' are 157% more likely to log on to the platform...
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Union Jack Crumpled
February, 19 2013 / Social

Customers’ Love With UK Brands Diminishing

I read today an article in Bizreport outlining the results from a survey by...
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January, 31 2013 / Social

Social Media Provides Strong Engagement Opportunities For Credit Card Holders

Issuers of credit cards have been forced to search for alternative channels to...
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Baby boomer consumer generation
January, 29 2013 / Social

69% Of Britons Influenced By Friends And Family On Purchases

It's in people's nature to search for a second opinion when choosing a good...
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AUK on Social Media Marketing
January, 24 2013 / Social

Brands Seek Strong Customer Relationship Through Social Media Investments

A recent blog post by Adam Sarner, research director at Gartner, who claims...
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AgencyUK on parent trends to Facebook ads
January, 23 2013 / Social

Two-Thirds Of UK Internet Users Now On Facebook

It was interesting to read that Internet users in the UK have become ardent...
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Facebook social media content
January, 18 2013 / Social

Are Britons Falling Out Of Love With Facebook?

It was quite surprising to find out this week that as many as 600,000 Britons...
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January, 11 2013 / Social

UK Retailers To Start Reaping The Benefits Of Facebook In 2013

Venda, the SaaS provider of on-demand e-commerce has reported that UK retailers...
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Facebook social media mum consumer
December, 13 2012 / Social

E-Gift Delivery Now Possible On Facebook With New Tool

Internet users in the UK and Ireland now have the opportunity to buy and send...
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Mobile Commerce ecommerce app
November, 30 2012 / Social Web

Britons More Emotionally Attached To Mobile Phones Than Americans And South Koreans

The Internet Advertising Bureau UK (IAB) is passing on a hint to marketers...
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AUK Chat app software
November, 29 2012 / Social

Social Media Is Key To Consumers’ Buying Decisions

A new survey conducted by management consulting, technology services and...
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Social Media Marketing
November, 26 2012 / Social

Brands Still Failing To Get The Most From Social Media

An interesting study has revealed that despite the broad range of tools...
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Social Instagram channel content
November, 19 2012 / Social

Social Media Users Not Fans Of Direct Messaging From Brands

When you ask Internet users in the UK what their opinion of brands' advertising...
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November, 13 2012 / Digital Social

Google Loses Some Of Its Appeal In October

Google suffered its first disappointing month for the past five years in the UK...
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Social Media Marketing
November, 5 2012 / Social

Nestle Brings In Tech-Savvy Experts To Monitor Reputation In Social Media

Food giant Nestle has brought on board a team of observers of online comments,...
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AUK on Gaming Brands
October, 31 2012 / Digital Social Web

Teenagers Spend 17 Hours A Week Online, Ofcom Report Shows

Ofcom's annual Children and Parents: Media Use and Attitudes Report, which...
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UK Advertising Tech Market
October, 30 2012 / Social

UK Ranks 27th In Global Social Media Activity Poll

The Social Engagement Benchmark of GlobalWebIndex, a measure of attitudes and...
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Branded Websites
October, 11 2012 / Social

UK Ranked Second Top Hub For Small Businesses On LinkedIn

This morning I came across the results of a LinkedIn analysis that identifies...
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Pinterest Social Media Advertising
October, 3 2012 / Social

Pinterest Proving To Be Beneficial For Brands

Pinboard-style social photo sharing website Pinterest is enjoying strong...
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Social Media Marketing
September, 21 2012 / Social

IT Departments Can Help Marketers Make The Most Of Social Media

The process of successfully integrating social media into marketing strategies...
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Social Media Content Channels
September, 17 2012 / Social

Brands Prove Unsuccessful In Measuring Social

With social channels now widely seen as a conduit for higher customer...
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London Recruitment Brand AUK
September, 7 2012 / Social

Financial Companies Starting To Shun Investments in Social Media Marketing

Businesses in the financial sector are starting to trim spending on social...
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Social Media Marketing
September, 6 2012 / Social

Social Sites Will Increasingly Boost Consumer Loyalty, Survey Predicts

How is social media going to change next year? Will it be as important as it is...
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Facebook social media mum consumer
August, 24 2012 / Social

Facebook Trials Expanded Scheme For News Feed Ads

Having close to one billion users is all fine and dandy but a business needs...
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eCommerce AUK Web
August, 20 2012 / Brand Creative Digital Social Web

35% Of Marketers Admit Failure At Multi-Channel Interaction

In a world where consumers have a rich choice of shopping platforms, success...
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Facebook social media content
August, 14 2012 / Social

ASA To Maintain Current Approach To Facebook Brand Pages

Last week, Australia's Advertising Standards Board (ASB) had social media users...
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Social Instagram channel content
August, 13 2012 / Social

Major Brands Zoom In On Instagram

In case the name Instagram doesn't ring a bell, here is a brief introduction:...
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Social Media Beauty Products Retail
August, 9 2012 / Social

Social Media Engagement To Become Basic Level Of Response By 2014

If you are a business owner, you will be well aware of how important it is to...
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Facebook social media mum consumer
August, 8 2012 / Social

F-Commerce Can Boost UK Retail Revenues By £3.1bn Over 3 Years

Extra revenues of £3.1 billion sounds like quite an attractive proposition,...
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Twitter Brand Advertising
August, 1 2012 / Social

UK Workers Spend One Working Day Every Week On Social Media

Social media may have become synonymous with modern lifestyles but the latest...
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Mobile Commerce ecommerce app
July, 26 2012 / Social Web

Texting Preferred To Talking, Ofcom Finds

Most marketing people would certainly find the following figures intriguing, as...
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Social Media Marketing
July, 25 2012 / Social

UK Brands Ignore Negative Comments On Social Media

Many businesses are terrified by negative comments about their products and...
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Augmented reality advertising media
July, 4 2012 / Brand Creative Digital Social Web

32% of UK Companies Consider Their Multi-Channel Marketing Effective

Knowing the path and walking it are two different things, as a popular film...
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Christmas Online Consumer Retail
July, 3 2012 / Digital Social

Proper Attention To S-Commerce Could Add £9bn To UK E-Tail Revenues

Britain has earned itself a reputation as a country of passionate e-shoppers...
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Mum Shop Online Consumers
July, 2 2012 / Brand Creative Social

Survey Explores Impact Of Motherhood On Media Habits

Giving birth marks a turning point in a woman's life: priorities undergo a...
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Social Media channel advertising users
June, 27 2012 / Digital Social Web

Rise Of Social Networks Triggers Gender Differences In Internet Use

A decade ago psychologists from the University of Bath conducted a study into...
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Augmented reality food and drink fmcg
June, 25 2012 / Digital Social Web

UK Companies Neglect Mobile Data

We constantly come across articles and surveys suggesting that nothing is...
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Social Media Channels
June, 14 2012 / Social

More Consumers Engage With Brands On Social Media

Brand owners and marketers are not the only ones that realise the impact of...
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AUK on Social Media Marketing
June, 7 2012 / Social

Sales Influenced By Social Media To Reach £3.3bn Within 5 Years

Social networks have not been around for long but have managed to become an...
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Pinterest Social Media Advertising
June, 1 2012 / Social

Pinterest Better For Online Sales Than Facebook

Although still lagging behind Facebook and Twitter in terms of global user...
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Facebook social media mum consumer
May, 31 2012 / Social

UK Small Businesses Choose Facebook Over Yellow Pages

When one thinks of social media and business, what comes to mind is typically a...
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May, 30 2012 / Social

Brands Fail To Use Google+ For Marketing

A year after it was launched, Google+ has hardly managed to live up to...
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AgencyUK on parent trends to Facebook ads
May, 21 2012 / Social

50% Of Britons Use Facebook

British Facebook users are known to be among the most enthusiastic fans of...
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Social Media Beauty Products Retail
May, 8 2012 / Social

34% of Consumers Use Social Media To Choose Beauty Products

According to a recent report from market research group Mintel, more than one...
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AUK Brand CVG Magazine
May, 1 2012 / Digital Social Web

UK Leads Mobile Gaming With Over 50% Now Playing

According to a new poll published today, close to half of all smartphone owners...
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Social Media Content Channels
April, 27 2012 / Social

Social Media ROI Still A Mystery To UK Businesses

Social media outlets have been gaining prominence in the world of marketing and...
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Email marketing
April, 26 2012 / Digital Social

Consumer Behaviour Varies Across Platforms

With technology advancing and consumers being offered a wide choice of shopping...
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AUK Chat app software
April, 17 2012 / Social

30% YoY Rise in UK Shoppers Leaving Social Comments

Most of us, marketing folk, will have got used to the idea that consumer habits...
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AUK on Social Media Marketing
April, 10 2012 / Social

Social Media Engagement Peaks On Sundays

If you are a brand owner intent on making the most of social media, you might...
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Facebook social media mum consumer
April, 4 2012 / Social

Mums Dominate Facebook Shopper Contingent

Facebook may be many things but a cyber-venue buzzing with shopping activity it...
Read more
March, 29 2012 / Digital Social

Google Teaches UK Businesses To Excel At Mobile Marketing

If you had to choose one word to describe marketing these days, chances are you...
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Twitter Brand Advertising
March, 9 2012 / Social

Brands To Get Access To Twitter Archive

With Facebook's upcoming IPO and Google's change of privacy policy, many users...
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UK Consumer Shopping
March, 6 2012 / Digital Social

Euro Consumers More Responsive To Mobile Ads Than US Shoppers

We keep coming across reports predicting impressive growth in mobile...
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Social Media Marketing
February, 29 2012 / Brand Social

More Consumers Migrate From Brand Sites To Social

This morning I came across an interesting article on how consumers' perception...
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AgencyUK on Social Trending
February, 23 2012 / Social

More Brits Become Bored Of Social Platforms

According to a new poll from YouGov, more and more Brits are becoming bored of...
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Trustpilot Social Media Sentiment
February, 20 2012 / Social Web

Negative Reviews Boost Brand Credibility

Many brand owners and marketers are terrified by negative reviews and criticism...
Read more
Pinterest Social Media Advertising
February, 16 2012 / Social

Pinterest – The New Fad?

When you hear social media, you typically think of Facebook and Twitter....
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Social Media channel advertising users
February, 10 2012 / Social

Social Media Becomes Top Pastime For Young Brits

Today's 16-year-olds are tomorrow's most active consumers, so us, marketing...
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Social Media Channel Content
January, 20 2012 / AUK News Social

It Takes Two to Tango | Brand Republic Feature

With the predicted onset of Social Commerce, aptly named sCommerce by the...
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AUK on smartphone brand consumers
January, 17 2012 / Social Web

UK Christmas m-Commerce Rises 186.5% since 2010

According to the IBM Benchmark Christmas Season report, the use of mobile...
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Social Media groups
January, 11 2012 / Social

75% of UK Small Firms Use Social Media

It would seem impossible to imagine modern business without social media, and...
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Trustpilot Social Media Sentiment
January, 6 2012 / Social

22% Of Brits Complain On Social Media

Brits are stereotypically regarded as reserved and trying to avoid...
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Social Media channel advertising users
January, 4 2012 / Social

70% of companies worldwide have social media presence

As the advertising market becomes more competitive, marketers have to come up...
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Twitter Brand Advertising
December, 19 2011 / Social

Twitter To Launch Brand Pages

Twitter is preparing the biggest change in design since its launch. Fly Twitter...
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Research Group
December, 2 2011 / Social

Social media at work a must for 50% of UK youngsters

Nearly half of under-24-year-olds in the UK would refuse to work for a company...
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Multichannel Integrated Advertising
November, 21 2011 / Brand Digital Social

50% of consumers watch TV + other device at the same time

According to a new survey almost half of the consumers in the UK, the US,...
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Multichannel Advertising eCommerce
November, 18 2011 / Brand Creative Digital Social

66% of UK consumers buy on multi-channel

A new report out this morning describes a new phenomenon in UK consumer habits,...
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AUK Advertising
November, 17 2011 / Digital Social

Skippable ads are 50% of YouTube sponsored content

According to an announcement made by YouTube, users will be able to skip ads if...
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Digital Media Agency User Experience
November, 16 2011 / Digital Social

IAB Calls for #ad tags before advertising Tweets

The Internet Advertising Bureau (IAB) has decided to facilitate social media...
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AUK on Social Media Marketing
November, 15 2011 / Social

Only 7% of adults influenced by Social Media advertising

UK families are influenced by social media points out that a UK adult spends...
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AgencyUK on parent trends to Facebook ads
November, 7 2011 / Social

58% of SMEs prefer Facebook to LinkedIn for branding

Facebook has become the most trusted social platform for branding among small...
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Twitter social commerce
October, 26 2011 / Social

50% of Brand followers on Twitter would buy from them

A recent study by The Drum does go some way to quantifying social media ROI,...
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Social Media Marketing
October, 24 2011 / Social

UK brands see Social Media as more cost effective

Social media marketing has become a necessary tool for businesses from various...
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Social Media groups
October, 19 2011 / Social

52% October surge is busiest Social Media month

We're regularly asked to implement and enhance social media strategies, and...
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AUK Chat app software
October, 17 2011 / Social

80% of UK CMOs unsure of how to adopt social media

A recent global study has shown chief marketing officers (CMOs) in the UK and...
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Consumer reviews
October, 13 2011 / Brand Social Web

Women trust consumer reviews more than men

Given we spend so much of our time optimising the customer journey to...
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AgencyUK on parent trends to Facebook ads
September, 29 2011 / Brand Social

FMCG brands boast 35% of traffic on Facebook

In Marketing week today research has shown that companies are failing to agree...
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AgencyUK consumer brand
March, 11 2011 / Social

Social media is just a mad trolley dash? | Brand Republic Feature

The recession hit everyone hard. Yet amidst the downturn we saw the rise of...
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AUK on Gaming Brands
January, 28 2011 / AUK News Social

The Business of Social Gaming | Marketing Geekly

According to industry experts, social gaming is poised to become a billion...
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AUK Chat app software
October, 25 2010 / AUK News Social

Money Talks? | Brand Republic Feature

Whilst reading a recent white paper on trends within Social Commerce, I came...
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September, 17 2010 / Digital Social

AgencyUK comment on Virtual Currency | New Media Age

As Facebook prepares to roll out its Credits virtual currency, the social...
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AgencyUK on parent trends to Facebook ads
August, 20 2010 / AUK News Social

My Dad Killed Facebook | Brand Republic Feature

I’m a Facebook fan. I use it daily, and keep it at a safe distance from...
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AgencyUK launch BSM summer campaign
June, 28 2010 / AUK News Brand Creative Digital Social

AgencyUK BSM Summer Campaign Hits the Beach | Marketing Week

BSM, the UK’s largest driving school, has launched an integrated summer ad...
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AUK on Social Media Marketing
May, 21 2010 / AUK News Social

Is Social Media forcing us to be better marketers? | Brand Republic Feature

I read an interesting article on Mashable recently about which department...
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Future Publishing Sony Channel FirstCast
April, 12 2010 / AUK News Brand Creative Digital Social

AgencyUK Lead Gaming Titles Re-launch :: Marketing Week

Future, the special-interest media group, has appointed AgencyUK, a leading...
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Social Media groups
March, 29 2010 / AUK News Social

Be sociable and size won’t matter | Brand Republic Feature ::

Let me start with a few questions… Did you make poverty history? Did you buy...
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AgencyUK on PR Brands
February, 15 2010 / AUK News Social

Has Max Clifford taken over the world? | Brand Republic Feature

Okay, that may just be a headline to grab your attention, but the point I’d...
Read more
AUK Teen Audience
February, 1 2010 / AUK News Social

Get Social and Build Trust to Win Big | The Drum

Despite times being tough, our criteria for choosing who we work with has got...
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AUK Chat app software
November, 4 2009 / AUK News Social

Just Tweeting around | Brand Republic Feature

I’ve just been through a whirlwind of social media lately. Conferences,...
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AgencyUK on Social Trending
October, 16 2009 / Digital Social

Response to Youth Marketing: Four trends in reaching CyberGens

Social media portals need a tailored approach Your feature on youth...
Read more

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