How do you take four separate councils, four varying identities, four sets of differing targets and present them as a prime investment opportunity to a global audience?
Simple. You remove the complexities and politics of the task and instead focus on the real strengths of each council area, so that you can package them all up into one united offering. A Super Region. And one that can compete at an international scale.
We developed the name, the brand, the strategy and social outreach programme. We engaged the business community like no inward investment team before, and we generated £100m in tenders.
We even designed and built the Twitter Pulse, the first twitter community that aggregated the conversations between the business community in Bristol. We streamed this live at MIPIM in Cannes, and got illustrators to graffiti the stand based on these topics – all in real time.
Creative, Social & PR, Strategy, Technology