Chewits
Unleash the taste adventure
Following the global acquisition of Chewits by Swedish sweets producer Cloetta, AgencyUK were approached to relaunch the much loved brand across Britain, focusing on consumer and trade media channels.
Objectives
1. Relaunch the nation’s favourite chew and open a genuine dialogue with consumers.
2. Support trade sales, increasing distribution.
Challenges
A lot has changed in the ten years since Chewits’ last campaign, including the introduction of stringent new laws on promoting junk food to kids.
Solution
The relaunch campaign targeted adults with content designed to engage them and get them talking. We used family friendly ‘mum influencers’ to seed out strange sightings of a shadowy figure.
Chewits brand promise of ‘Unleash the Taste Adventure’ drove ongoing organic social content, encouraging families to have their own mini adventures. This approach has massively increased consumer engagement and demand in store.
Results
- Over 3 million impressions and 90,000 engagements since launch.
- Competitions have received over 43,000 comments and 9,000 likes.
- Influencer led activity has had a reach of over 45,000. Our most successful collaboration saw an engagement rate of 23.88%.
- 2,300 new followers on Instagram in just over 3 months.
Category:
Branding, Classic, Creative, Media, Social & PR, Strategy, Technology
