AUK | Digital Marketing Institute

Award winning full service strategic digital advertising creative marketing communications agency based in Bristol, Bath, London United Kingdom.

Strategy, Creative, Marketing, Digital, Social, PR, Advertising, Agency, Bristol, Bath, London, Technology, Media, Planning, TV Production, Tv Advertising, Radio, Publicity, Web Design, Design, Development

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Digital Marketing Institute

Making Digital Click

DMI is taking a position of global leadership in Digital Marketing Education.  We proposed a creative idea that ‘speaks with authority’.

We segmented the key audiences into three distinct groups: students, corporates and education partners. Consequently, our creative idea needed real breadth, to engage these audiences at every interface. Our positioning – ‘Making Digital Click’ – captures that moment in education when a seemingly difficult or impenetrable subject is clearly illuminated. It’s that powerful moment when students ‘get it’.

To bring this to life, we created a campaign based on a series of pithy headlines informed by a real knowledge of the subject and executed with informed wit. These were fine-tuned to both our channel and our audience, making each individual piece of creative resonate as strongly as possible.

Our idea was easily adapted to a wide range of media including press, brochures, exhibition stands and online.