InterCasino was a pioneer of online gaming in the 1990’s. Yet over time, their grip loosened on the market due, in part, to the sheer volume of competitors in a sector that has exploded. InterCasino wanted to regain lost territory in Europe, North America, Asia and Japan. Our brief was to drive this land grab, so that the company could again grow their market share and regain the number one spot.
After conducting global research we found out that the InterCasino brand appeals most to high rollers, players who are tired of quick-moving, superficial casino gaming sites. Professionals by day who only play to win by night. We developed the global brand proposition ‘Seriously Entertaining’ under which all regional campaigns would sit.
‘Play time for grown-ups’ was our first Euro-wide campaign, and rolled out globally on TV, in press, online and in search.
“To re-position a brand like ours was ambitious. The Agency brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We’re really excited about where this will take us.” Nicky Getley, Head of Acquisition, WagerLogic.
Creative, Media, Strategy