Ladbrokes

London Fashion Week

Following the success of Wimbledon’s Buff Ball Boys, we targeted women as part of the Ladbrokes Bingo social outreach programme by launching their blogger outreach campaign during London’s Fashion Week. We formed partnerships with a number of high profile fashion bloggers and used their fan base to promote new up and coming bloggers. Entrants were able to take part as a way of breaking the UK fashion blogging industry. We tied in various articles, games and reviews around new collections as they were launched in real time. Bloggers outreach and contributions were voted on by the general public, ensuring their future fame was directly linked to their public appeal. The campaign delivered links to the Ladbrokes website, which supports their search strategy, as well as garnering unprecedented coverage for the Bingo brand with female audiences worldwide.
 
Results
 

• Planning and execution of Ladbrokes Bingo content strategy
   

• Monthly creation of online and offline Social PR activities, games, competitions and sharable content
   

• Identification of 25 key influencers and bloggers per month for campaigns
   

• Ambush marketing at premier UK events: such London Fashion Week
   

• Secure 20 backlinks per month from websites with Google Domain Authority 25+
   
  Partners Since 2015
  We have worked with Ladbrokes since 2015 as their Social, PR and link building agency.