Following the success of Wimbledon’s Buff Ball Boys, we targeted women as part of the Ladbrokes Bingo social outreach programme by launching their blogger outreach campaign during London’s Fashion Week. We formed partnerships with a number of high profile fashion bloggers and used their fan base to promote new up and coming bloggers. Entrants were able to take part as a way of breaking the UK fashion blogging industry. We tied in various articles, games and reviews around new collections as they were launched in real time. Bloggers outreach and contributions were voted on by the general public, ensuring their future fame was directly linked to their public appeal. The campaign delivered links to the Ladbrokes website, which supports their search strategy, as well as garnering unprecedented coverage for the Bingo brand with female audiences worldwide.
Creative, Social & PR, Technology