AUK | SleepHack
Award winning full service strategic digital advertising creative marketing communications agency based in Bristol, Bath, London United Kingdom.
Strategy, Creative, Marketing, Digital, Social, PR, Advertising, Agency, Bristol, Bath, London, Technology, Media, Planning, TV Production, Tv Advertising, Radio, Publicity, Web Design, Design, Development
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Engineered for sleep

SleepHack is a sleep science driven product development company. In 2017 they launched the first SleepHack mattress in a box.

The Work:

We named the company SleepHack, developed the brand, proposition, messaging, photography and launched it with eCommerce and a national Radio, Social, PR and Search campaign.

  • Implemented a successful test and learn plan to identify price points and best performing media
  • Combined national radio and brand search activity to reduce cost of sale
  • Created social buzz through influencers review programme
  • Used brand and campaign performance to develop a workable business scalability plan

Branding, Creative, Media, Social & PR, Strategy, Technology

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