Welsh Lamb
There’s lamb… and there’s Llamb. We created a fully integrated campaign that put Welsh Lamb back on TV, in broad-reach Press, and put the digital consumer at the heart of activity.
The ‘Double L’ campaign uses a popular convention in the Welsh language to celebrate the provenance of Welsh Lamb and distinguish it as a premium product in a category of it’s own: ‘There’s lamb … and there’s Llamb.’ The TV ad was supported by outdoor, online and social content, including an innovative and interactive presence at key music festivals where event goers were given cards with ‘double L’ words on them – Llive, Lloud, Llandscape, Llove, Llaughs, Llush – and invited to capture and share relevant pictures featuring the words.
Results
- Inspired a 45.6% increase in sales, even while sector declined 4.8%
- Increased social engagement by 266%
- PR earned media equivalent of £1.5m advertising
Awards
- Gold: Food & Drink Campaign of the Year 2015 (Drum Network Awards)
- Chairman’s Award (Drum Network Awards)
- Gold: Award for Best TV (Cream Awards)
Partners Since 2012
We have worked as lead agency to HCC since 2012. We handle their domestic and international marketing strategy, brand and creative, social pr and their technical infrastructure for multiple websites across Europe.
Category:
Creative, Media, Social & PR, Strategy, Technology
