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AUK News Brand Creative Digital Social Web
April, 11 2022 / AUK News

The Power of Nutrition

At AUK we not only make a meaningful difference through our work, but we have a...
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AgencyUK NHS Dial 111 Campaign
March, 23 2022 / AUK News

AgencyUK launch NHS campaign to change frontline consumer behaviour.

AgencyUK have announced the launch of the latest NHS public campaign which is...
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AgencyUK BrewDog Feature
March, 15 2022 / AUK News Brand

Lessons to be learned from BrewDog’s latest PR nightmare

It’s hard to think of a brand subject to as much controversy as BrewDog...
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March, 4 2022 / Creative

Freya’s Work Experience at Agency UK

My name is Freya Taplin and I’m currently in my second year of college,...
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SEO
February, 28 2022 / Digital Web

An Introduction to SEO

What is SEO? - SEO stands for Search Engine Optimisation, and it does exactly...
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Gen Z Drum Emillie Hawes AgencyUK
February, 24 2022 / AUK News Social

How will Gen Z transform the workplace?

Featured in The Drum Gen Z already make up over 20% of the world’s...
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Cerba Research Global Drug Development Diagnostics
February, 16 2022 / AUK News

Cerba Research appoint AgencyUK to support their global marketing communications

Cerba Research, one of the world’s leading central, specialty and diagnostic...
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AgencyUK on how agencies can thrive in a post-pandemic world.
February, 14 2022 / AUK News

Why have some agencies fared well in the pandemic?

No-one would say that the pandemic has been, overall, a good thing. But, like...
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Introduction to Search Engine Optimisation
January, 28 2022 / Digital Web

An Introduction to Search Engine Marketing

Search Engine Marketing, or SEM, is one of the most practical and effective...
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QS global edutech brand appoint AgencyUK to social strategy
January, 26 2022 / AUK News

Global edutech leader QS appoint AgencyUK as social media partner

Global education service provider and brand owner of TopUniversities.com, QS...
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Children's Hospice Charity TV Advertising Campaign
January, 6 2022 / AUK News Creative Digital

AgencyUK launch TV campaign for Children’s Hospice South West

Children’s Hospice South West are one of the largest children’s hospice...
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Amdaris Brand PR Awards AUK
January, 4 2022 / AUK News

AgencyUK: Amdaris Win Great British Entrepreneur Award

Softech firm Amdaris have won the Great British Entrepreneur Award just...
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January, 3 2022 / AUK News Creative Digital Social Web

Bristol Against Cancer | Above & Beyond appoints AgencyUK

Bristol’s hospitals charity Above & Beyond has appointed AgencyUK for its...
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Probio7 health wellness probiotic brand
June, 24 2020 / AUK News Brand Creative Social

Forever Young appoints AgencyUK to lead Probio7 brand communications

Founded in 1995, Forever Young International has grown into one of the...
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June, 11 2020 / Digital

Bardsley England pitch bears fruit with appointment of AgencyUK as brand communications partner

Bardsley England are one of the UK’s largest producers of top fruit. The...
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Sammy PodCast AgencyUK
May, 21 2020 / AUK News

AUK PodCast: How we navigate Covid19 as we ramp up for work

Part of the GYDA Initiative. By no means an exhaustive list and very high...
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March, 26 2020 / AUK News

Study: UK Attitudes to meat and animal welfare

AgencyUK are conducting real time primary research. How will Brexit and Covid...
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March, 10 2020 / AUK News Creative Social

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Since its launch as an alternative music festival in 2009, Boomtown Fair has...
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February, 26 2020 / AUK News Creative Social

iBet appoints AgencyUK ahead of Euro2020

ibet is the new online gambling platform developed by the tech whizzkids of...
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February, 4 2020 / AUK News Creative Social

Chewits Updates Its Brand

Confectionary company Cloetta UK is relaunching its popular Chewits brand...
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Sammy MD AgencyUK Pimento Event
February, 1 2020 / AUK News

AUK & Pimento 6PM Club | Feb 26th @ Walcot House

6pm Feb 26th @WalcotHouseBath the AUK team be giving a short overview on Kantar...
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January, 29 2020 / AUK News Creative Social Web

AgencyUK Wins Chewits Creative & Social Media Account

Cloetta UK, home of international confectionery brands that include CandyKing...
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AUK VermX Brand
January, 15 2020 / AUK News Creative Social Web

Verm-X natural animal health unveil new global brand and direct to consumer strategy with AgencyUK

Founded in 2000, Verm-X are one of the world’s pioneering natural animal...
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December, 12 2019 / AUK News Creative

AgencyUK launch Freedom of Movement campaign ahead of Election Day

The Institute of Osteopathy (iO) has launched its first national UK campaign...
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December, 4 2019 / AUK News

AgencyUK Online Advertising Agency Winners 2019

After receiving a record 6 nominations at this years Drum Digital Awards, south...
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November, 26 2019 / AUK News Creative Social Web

AgencyUK appointed to raise awareness of The Institute of Osteopathy

The Institute of Osteopathy (iO) has launched its first national UK campaign...
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November, 18 2019 / AUK News

AgencyUK Nominated in Record 6 Drum Digital Awards

AgencyUK have been nominated for a record 6 awards at this years Drum...
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November, 6 2019 / AUK News Creative Social

Meat the enemy: continuing as a meat trader during an environmental revolution

Livestock farmers have a real challenge on their hands. Those trading in meat...
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Professional services marketing online digital strategy
September, 5 2019 / AUK News Brand

Why unifying brand purpose will help your organisation

Brand purpose is a hot topic, and not a day goes by without seeing some brand...
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August, 1 2019 / Creative Social

Ensuring your hub content is a brand hero

Social media is a tightrope every brand walks — some confidently running,...
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July, 19 2019 / Creative

Avoid short term brand fails with meaningful difference

Short term focus versus long term brand thinking can make the difference...
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June, 16 2019 / Creative Web

The rising cost of B2B marketing

Many CMOs tell me that they expect their marketing to get cheaper. The logic is...
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May, 17 2019 / AUK News

AgencyUK Wins Advertising Agency Of The Year 2019

AgencyUK have been awarded Advertising Agency of the Year having been nominated...
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/ AUK News Creative Social Web

Sustainably yours: the need for brands to stay true to their green credentials

Many established brands don’t have positive credentials when it comes to...
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Mobile Advertising Influencer
April, 23 2019 / Social

Amongst the brand claims and influencer chatter, authenticity reigns

Trendjacking. Put simply, the art of capitalising on an existing trend with the...
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AUK Drum Interview
April, 18 2019 / AUK News

AgencyUK nominated for 10 Drum Recommends Awards

South-West based team, AgencyUK has been nominated for 10 awards within the...
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March, 28 2019 / AUK News

The power of small – why global brands should be sweating the small stuff

Global conglomerates are losing their connection with consumers. It’s no...
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March, 25 2019 / AUK News Creative Social Web

Kitchenware brand Tala appoints AgencyUK

Kitchenware brand Tala has appointed AgencyUK to oversee its marketing and...
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Apprentice creative agency
March, 20 2019 / AUK News

Can agencies make a success of flexible working?

Drum featuring Co-founder and MD of AgencyUK Sammy Mansourpour: "I think the...
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March, 18 2019 / AUK News Creative Social Web

All good things come in threes: the power of social, video and Amazon

Social media and video content go together like macaroni and cheese. However,...
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March, 11 2019 / AUK News Creative Social

Field to Fork – The Power of Provenance

With the meteoric rise of direct to consumer brands, it’s of little surprise...
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March, 1 2019 / AUK News Creative Social

Who killed Kraft?

Independent food and drink producers, that’s who. As featured in The...
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February, 25 2019 / AUK News Creative Social Web

British food & drink brands need to take back control — here’s how.

The Brexit turmoil is taking its toll, that’s for sure. There's no doubt that...
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Baby boomer consumer generation
October, 8 2018 / AUK News Creative Social Web

Respect your elders: It might just be your best online strategy

Quick! Grab your doomsday supplies and get to the bunker - the pensioners are...
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July, 8 2018 / AUK News Creative Social

Discover Delicious TV campaign turns the spotlight on Welsh food and drink producers

The launch of www.DiscoverDelicious.wales, a new online market place for high...
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June, 7 2018 / AUK News Creative Web

AgencyUK helps consumers Discover Delicious food and drink from Wales

June 2018 heralds a consumer-wide launch for DiscoverDelicious.Wales.  The...
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Blogger blog writing content social strategy
February, 8 2018 / Creative Web

Has Alexa Saved Our Copywriters?

I recently attended a conference where JustEat (the foodie app folks) became...
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Experimental Marketing
January, 3 2018 / AUK News Web

Experimental marketing is probably cheaper than failing

At AgencyUK we've been flying the flag for experimentation and research with...
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Perfume brand luxury branding agency
September, 20 2017 / Creative

Ok Perfume Ads, You Have My Attention

Something seismic is happening in these key months leading up to Christmas, as...
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Champagne brand
August, 10 2017 / Brand

Has the bubble burst for ‘champagne’ brands?

In July I wrote an observational piece on how some luxury brands were losing...
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July, 5 2017 / Digital

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

I visited Goodwood Festival of Speed last week and it was fascinating to...
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AUK on Social Media Marketing
May, 15 2017 / Social

How brands can do less and mean more on social media

This post is a precis of our Social & PR Director Ian McKee’s...
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April, 28 2017 / Creative

Is ‘Creativity for Good’, good for creativity?

In 2013, D&AD introduced the White Pencil to honour ‘sustainable and...
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April, 26 2017 / Creative

Jeepers Creepers, D&AD!

The English cleric Charles Colton coined the phrase: ‘Imitation is the...
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Millennial target audience
April, 13 2017 / Brand

Please, please, please, stop calling me a millennial

An open letter to brands, agencies, political pundits and anyone else who's let...
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AUK Oi Conference
April, 7 2017 / Creative Social

Three things we learnt from #OiConf Cardiff

Being the desk-bound creatives that we are it’s a good idea to sometimes get...
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AUK Advertising
April, 3 2017 / Digital

Keeping your brand safe on the Google Display Network and YouTube

One of the great things about the internet is that it is the ultimate...
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AUK Iridium Insights Brand
/ AUK News

AUK completes brand refresh and website launch for Iridium Insights

AgencyUK has developed a full brand strategy and online presence for FMCG...
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sleephack mattress
March, 23 2017 / AUK News

AgencyUK spring launch campaign for mattress brand SleepHack

AgencyUK has been appointed by Plitex Europe (trading as SleepHack) to complete...
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March, 17 2017 / AUK News Social

AgencyUK’s Walking Lunch campaign for Westfield Health wins B2B Campaign of the Year at the PRMoment Awards

AgencyUK’s Walking Lunch campaign for Westfield Health in 2016 came away with...
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mobile video Social Media Influencer
February, 2 2017 / Social

From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’

By Ian McKee, Social and PR Director, AgencyUK The first known instance...
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Trustpilot Social Media Sentiment
January, 17 2017 / Social

Embrace the dark side: stop neglecting dark social

Hyperbole. Most departments are prone to it in some form or other but marketing...
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December, 13 2016 / Social

Why UGC is the future of social media in travel and tourism marketing

Relying on user generated content (UGC) in social media marketing can be a...
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December, 6 2016 / Social

Why tweeting is far from all there is to Twitter

Twitter has just announced a new VP of product. It’s a job role not unlike...
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Social Media Channels
November, 16 2016 / Brand Digital

Making sense of popular statistical terms

Guest blog from Iridium Insights, specialists in data integration, analytics...
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Natwest banking brand
November, 2 2016 / Creative

Natwest: You are a bank. That’s all you are.

by Zane Radcliffe, Creative Director, AgencyUK It was Oscar Wilde who said...
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Social Media Trend Jacking
October, 5 2016 / Social

What’s new in social media this month: September

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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Gen Z Consumer Audience
September, 21 2016 / AUK News

Why do customer experience plans fail?

Comment from Sammy Mansourpour, Managing Director, AgencyUK To paraphrase...
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Facebook social media mum consumer
September, 1 2016 / Social

What’s new in Social Media this month: August

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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/ AUK News Social

AgencyUK launches the first ever Llamb’s Day for Welsh Lamb

AgencyUK launched the inaugural Llamb’s Day on 1st August 2016 for client...
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August, 26 2016 / AUK News Creative

Design Intern Opportunity

Design Intern Opportunity ASAP for 6-12 months. Potential for future permanent...
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AgencyUK on Social Trending
August, 19 2016 / Social

Not so FunForLouis: how influential is an influencer?

Image credit: Reuters/KCNA The YouTube community is never short of...
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Social Media channel advertising users
August, 1 2016 / Social

What’s new in social media this month: July

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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July, 28 2016 / Digital

Google is the new Twitter with its new Expanded Text Ads

Tuesday saw the launch of Google’s new Expanded Text Ads (ETAs for those of...
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July, 15 2016 / AUK News

2 month Graduate Placement Opportunity

Award winning, Bath based integrated marketing agency, Agency UK have an...
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June, 30 2016 / Digital

An open letter to the ASA, CAP and Electoral Commission

I write not through political discontent, a disheartening towards our...
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Social Media Beauty Products Retail
/ Creative Social

What’s new in social media this month: June

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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/ AUK News Social

AgencyUK help Westfield Health turn workaholics into walkaholics

Earlier this year, award-winning communications firm AgencyUK was appointed by...
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June, 20 2016 / Digital

Branding Brexit: the comms strategy failures around the EU referendum

By Sammy Mansourpour, Managing Director, AgencyUK Nine minutes before Boris...
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June, 17 2016 / AUK News Creative

AgencyUK takes home another win at the Chip Shop Awards

Bath-based integrated advertising and marketing firm AgencyUK has won another...
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June, 8 2016 / AUK News Creative Social

AgencyUK delivers integrated campaign for Chang Beer

Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing...
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June, 1 2016 / Social

What’s new in social media this month?: May

From the latest Twitter trends to what’s on WhatsApp here’s our monthly...
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/ Social

Top Gear & social TV: how much say does the Twitter critic have?

Bank holiday Monday saw the hotly anticipated reboot of BBC’s Top Gear. The...
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May, 25 2016 / AUK News Web

AgencyUK’s Antibiotic awareness campaign receives national award for its community focus

A campaign created by AgencyUK to help tackle antibiotic resistance through...
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May, 24 2016 / AUK News Creative

Hornby posters scoop international D&AD award

Hornby’s spoof passenger information posters on station platforms campaign...
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May, 23 2016 / AUK News Creative Social

AgencyUK launch ‘refreshingly Thai’ experiential activation for Chang Beer

AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford...
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Pestle Herbs eCommerce Brand NPD
May, 20 2016 / AUK News Web

AgencyUK launches new product ranges for Pestle Herbs

The misery of summertime itching , sleepless nights and endless winter sniffles...
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May, 18 2016 / Web

Why “UX” is a Waste of Time and Brand Storytelling is the Future

Okay, so that headline is largely for click bait, but only because UX as an...
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May, 4 2016 / AUK News Creative

AUK designs badge for N.Ireland’s Euro push

AgencyUK Creative Director and lifelong Northern Ireland football fan Zane...
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April, 4 2016 / Digital

April Fool’s Day: The Best Brand Hoaxes this Year

It’s that time of year again - where brands get extra points for letting...
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March, 23 2016 / Social

Did we just become best friends? The fine line of brand over-familiarity in consumer relationships

In a world where every brand is vying for the limited attention of the modern...
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/ Creative

Top 5 Easter Marketing Campaigns: A cracking selection

As we count down the days to the extra long weekend, different brands are...
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March, 22 2016 / AUK News Social

Wentworth Puzzles appoint new 10-year-old Junior Minister for Jigsaws

Wentworth Wooden Puzzles has announced its first ever Minister for Jigsaws -...
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March, 1 2016 / Digital

AgencyUK helps charity Send a Cow raise over £2.3million

Last October AgencyUK was appointed by international development charity Send a...
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February, 26 2016 / Web

Ad blocking and the Publisher Model

by AgencyUK's Digital Media Manager, Ian Young Online ad blocking is a hot...
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February, 23 2016 / Digital

Lost in translation? BBC Three makes the move online

Last week BBC Three downed tools and officially made the switch to digital only...
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February, 18 2016 / Web

Print is dead. Long live print

By Ian Young, Media Manager at AgencyUK A week after The Independent became...
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February, 15 2016 / AUK News

AgencyUK Rides High With Hat Trick Sports Brand Portfolio Wins

AgencyUK have introduced 3 new sports brands to their portfolio of clients...
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February, 12 2016 / Creative

Valentine’s ads: Have you found the one?

With the imminent arrival of Valentine’s day comes the onslaught of marketing...
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February, 10 2016 / Digital

How Deadpool’s marketing is breaking the fourth wall

The latest Marvel Superhero movie is set for release this week and after a...
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February, 9 2016 / AUK News Social

Practically perfect appointment for AgencyUK

Award-winning communications firm AgencyUK has been appointed by fellow Bath...
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February, 8 2016 / Digital

Super Bowl 2016: The Ads

2016 marks the 50th anniversary of the Super Bowl so the pressure was on for...
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February, 2 2016 / Social

Fine Bros: The rise and fall of the YouTube star

Real-life brothers, US-born Benny and Rafi Fine started their YouTube channel...
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Welsh Beef Competition
February, 1 2016 / Social

Social media competitions: What’s your #SliceOfHeaven?

What’s your little Slice of Heaven? AUK is running a social media competition...
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January, 29 2016 / Social

New digital strategy helps Mango make fast fashion faster

In 2016, it sounds a bit late in the day to say that a brand is now putting...
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January, 27 2016 / AUK News Creative Social

AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.

AgencyUK have been appointed by founder and serial entrepreneur Mathew...
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Virtual Reality Digital Channel
January, 21 2016 / Digital

A Virtual Reality Check

Virtual reality is set to explode as 2016 is hailed as the year that VR hits...
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Beach Body Marketing Trends
January, 8 2016 / Creative

New Year, New You: which January health campaign is working out for you?

It’s the start of a New Year, and the launch of a new you. Time to start...
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Marketing executive team
January, 5 2016 / AUK News Social

Marketing trends to look out for in 2016

AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what...
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December, 17 2015 / Creative Social Web

The Star Wars #Brandwagon: 10 of the best, worst and just plain weird Star Wars merchandise

Star Wars Super Fans the world over are rejoicing; The Force Awakens has...
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December, 14 2015 / AUK News Creative

Bath artist creates AgencyUK’s Christmas card with festive songs hidden in snowy scene

The Christmas season is upon us and award-winning integrated marketing firm...
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December, 9 2015 / Creative Social

The Top 5 Christmas TV Campaigns for 2015

A brand’s Christmas marketing campaign is often the crucial event in a...
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December, 8 2015 / AUK News

AgencyUK takes home prestigious Chairman’s Award at Drum Network Awards

Leading integrated marketing agency AgencyUK has rounded off a successful year...
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November, 30 2015 / Creative

Branding lessons you can learn from Apple

Apple... The likelihood is when somebody says 'apple,' the fruit isn't...
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November, 26 2015 / AUK News Creative Social

AUK Creates  ‘Panto Farm’ Mockumentary for Local Charity

AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based...
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November, 19 2015 / AUK News Creative

AgencyUK Appointed to launch Falk Outdoors’s new Tiger outdoor navigation system

AgencyUK has been appointed by Falk Outdoor, a leading German satellite...
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AUK Drum Interview
November, 12 2015 / AUK News

AgencyUK’s creative is judged Cream of the crop

AgencyUK’s creative team has returned from a successful night at the Cream...
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November, 10 2015 / AUK News Social

AgencyUK attempts longest selfie chain World Record for Send a Cow

On 10th November hundreds gathered at Bath Spa University to help Send A Cow...
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November, 9 2015 / AUK News Creative Social

AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Last week the inaugural National Jigsaw Day was celebrated around the UK. The...
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Christmas retail advertising
November, 6 2015 / AUK News Creative

8 Things We’ve Learned from the John Lewis Christmas Ad

by Zane Radcliffe, Creative Director at AgencyUK It’s big, it’s bold and...
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Digital Media Agency User Experience
November, 5 2015 / AUK News

How to keep commercially focused in an agency/client relationship

by Amy Stobie, Commercial Director at AgencyUK Organisations invest in...
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November, 2 2015 / AUK News Social

AgencyUK launches National Jigsaw Day for Wentworth Puzzles

AgencyUK will be launching the first ever National Jigsaw Day with Wentworth...
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Halloween Advertising CAMPAIGN
November, 1 2015 / AUK News

AgencyUK Halloween Happy Hour

This year we decided to celebrate Halloween by brewing some gruesome cocktail...
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Halloween Marketing Campaigns
October, 29 2015 / Creative Social Web

Top 5 Halloween Marketing Campaigns for 2015

Halloween weekend is nearly upon us and its impending arrival has led to some...
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October, 21 2015 / AUK News

A month in the life of an intern at AgencyUK

We’re pleased to say that James Slater has recently joined the AgencyUK team...
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AUK Oi Conference
October, 20 2015 / AUK News

AgencyUK to sponsor Insider Media’s Powering Business event

Award winning integrated marketing firm AgencyUK is to sponsor Insider...
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October, 16 2015 / AUK News

Wentworth Wooden Puzzles appoints AgencyUK to handle Christmas campaign

Wentworth Wooden Puzzles, the world’s leading wooden jigsaw puzzle company...
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Facebook social media content
October, 13 2015 / Social

How to avoid social media campaign fails

by Laura Farrington, Social & PR Executive at AgencyUK For many, social...
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Awards AgencyUK Winners
October, 12 2015 / AUK News Creative

AgencyUK earns six nominations in the 2015 Cream Awards

The Cream Awards aim to showcase the very best work within the Midlands, East,...
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Union Jack Crumpled
October, 9 2015 / Creative

Britain votes for coolest brands

The marketing world has conducted a survey for what it believes to be the...
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AUK Iridium Insights Brand
September, 30 2015 / Brand

When should you rebrand?

By Sammy Mansourpour, Managing Director at AgencyUK In a constantly-evolving...
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September, 29 2015 / AUK News

AgencyUK Creates Tailor-made Campaign for Indian Sauces

AgencyUK has teamed up with The Spice Tailor to promote their unique brand of...
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Marketer Branding Agency AUK Strategy
September, 22 2015 / Creative

‘What does success look like?’

As featured in Insider Magazine by Zane Radcliffe, Creative Director at...
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September, 21 2015 / AUK News

AgencyUK top Digital Agency in the South West

AgencyUK (formerly The Agency) has been revealed as the top digital agency in...
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September, 18 2015 / Creative Web

Putting the digital consumer at the heart of your brand

All brands must evolve to survive and thrive, so in the marketing...
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September, 11 2015 / AUK News

AgencyUK’s summer of festivals: a review

As the summer draws to a close, our Social & PR team reflect on their...
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Social Media channel advertising users
/ Social

Should my brand go Social?

Is your business embracing social media? AgencyUK managing director Sammy...
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September, 9 2015 / AUK News

AgencyUK launches new TV campaign for Welsh Lamb

AgencyUK (formerly The Agency) has released its first fully integrated TV-led...
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September, 7 2015 / AUK News

Award-winning The Agency rebrands as AgencyUK

The award-winning integrated marketing firm The Agency is entering a new era,...
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Virtual Reality Digital Channel
September, 2 2015 / Brand

Alive to change: a flexible approach to the ‘always on’ consumer

All brands must evolve to survive and thrive. We’ve recently...
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August, 24 2015 / AUK News

We’re Hiring!

We have two roles available here at AgencyUK. We are one of the fastest growing...
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Banksy Dismaland AgencyUK
August, 21 2015 / AUK News Brand

AgencyUK attends preview of Banksy’s Dismaland

Graffiti artist Banksy has announced his latest exhibition - Dismaland - a...
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Social Media groups
August, 17 2015 / Social

How To Use Social Media To Grow Your Brand’s Reach

Social media can be an absolute godsend for marketers looking to maximise the...
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August, 11 2015 / Creative Web

Grey market ignored by online marketers

Despite the 'grey market' - aka consumers over the age of 55 - spending around...
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Bristol Balloon Fiesta
August, 10 2015 / AUK News

AgencyUK Photoshop Wars: Bristol Balloon Fiesta

Last week saw the Bristol Balloon Fiesta return to the South West for its 37th...
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August, 3 2015 / Creative Web

Click-baiting & its role in the modern marketing mix

Modern marketing has evolved significantly since the professionals of...
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July, 29 2015 / AUK News

Welsh Lamb reach soars after AgencyUK’s Prince William Royal Burger PR stunt

On 21st July 2015, Gareth Matheson, a former RAF Valley Chef revealed the...
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/ AUK News

We’re Hiring!

We have two roles available here at The Agency. We are one of the fastest...
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July, 27 2015 / Creative Web

The golden age of content – does yours match up?

It seems that we're living in a 'golden age' of most things at the moment - the...
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July, 20 2015 / Digital

What to consider when looking for a new marketing agency

It may not be something you want to consider, or it may be something that has...
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July, 13 2015 / Creative Web

23% Of Staff Believe Marketers Should Head Digital Strategies

Information published by The Drum, drawn from a report by digital agency...
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July, 3 2015 / AUK News

The Bath Future Talent Programme launches

12 rising stars from Bath companies started their leadership development...
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Local brands
June, 29 2015 / Creative Web

Brands Need To Be Local, Not Global, When Looking To Better Their Reputations

According to the advertising and marketing news aggregator site Warc, new...
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June, 24 2015 / AUK News

We’re Hiring!

We have two new roles available here at The Agency. We are one of the fastest...
Read more
/ AUK News

AgencyUK c’est magnifique in Bath Boules Championship

By Katie Oliver - Hayesfield School, Bath: Work Experience at AgencyUK It...
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Twitter social commerce
June, 22 2015 / Social

Social Network Twitter Expands Its Character Limit

The social media giant Twitter - famed for the limited number of characters...
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June, 18 2015 / AUK News

AgencyUK Wins Grand Prix at The Drum Creative Awards

The UK’s No.1 Independent marketing agency scooped the top accolade at the...
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Retail mobile digital app
June, 15 2015 / Creative Web

How Has Big Data Really Influenced Marketing?

If you haven't heard of big data before, we are - quite frankly - shocked....
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June, 8 2015 / Web

Next Step To Smart Technology Could Be Implants

The rise of smart technology has exploded in recent years, with the smart watch...
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AUK Drum Interview
June, 1 2015 / AUK News

AgencyUK Nominated for Four RAR Digital Awards 2015

Bath-based integrated communications firm AgencyUK have been nominated in four...
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Multichannel Integrated Advertising
/ Social

YouTube To Incorporate Ecommerce On Site

It has been reported recently by various marketing news agencies, including...
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Millennial target audience
May, 28 2015 / Creative Web

Marketing To The Purse-String Holders (Aka: The Bank Of Mum & Dad)

We all have them - parents, that is - and some of us are a parent, too. In this...
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Authentic farm agriculture brand
May, 21 2015 / Brand

What’s Your Story?

THE IMPORTANCE OF AUTHENTIC PROVENANCE FOR FOOD AND DRINK BRANDS  by Zane...
Read more
May, 20 2015 / AUK News

WE’RE HIRING!

We have two new roles available here at The Agency. We are one of the fastest...
Read more
Social Instagram channel content
May, 18 2015 / Web

One Fifth Of Installed Apps Are Forgotten About

A recent study from the search engine giant Google has revealed that Britain's...
Read more
May, 15 2015 / AUK News

AgencyUK rated No 1 independent marketing agency in the UK

After a recent wave of awards success, Bath-based integrated marketing firm,...
Read more
May, 14 2015 / AUK News Creative

AgencyUK’s feeling chipper with five Creative Award nominations

Bath-based integrated advertising and marketing firm AgencyUK has gained its...
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Mobile Search engine optimisation
May, 12 2015 / Web

Mobilegeddon – How Google’s Shake Up Of Mobile Search Has Impacted The Web

It has been exactly three weeks since the so-called 'mobilegeddon' calamity...
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Millennial mobile social app
May, 11 2015 / Creative Web

Students Currently Have Little Brand Affection

According to a recent piece of research from The Student Room, as reported on...
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Grey market tech mobile app old people
May, 7 2015 / Social

Do The Grey Market Use Social Media (Or Is It Just For The Young)?

It may seem like a young person's game, but social media is in fact gaining in...
Read more
AUK Appoint Creative Director
May, 5 2015 / Creative Web

Agencies & Clients Require Clearer Briefs

A new survey, titled 'Enhancing Client/Agency Relations 2015' has discovered...
Read more
/ AUK News

AgencyUK Takes Home Two RAR Awards

Leading independent integrated marketing firm, AgencyUK has won two awards at...
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/ AUK News

The Rising Importance Of Effective User Experiences

by Sammy Mansourpour, Managing Director at The Agency When someone discusses...
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Outdoor Out of Home Advertising
April, 27 2015 / Brand

New Report Shows Advertisers Are To Increase Budgets

A new report from IPA Bellwether has shown that advertisers are looking to...
Read more
April, 21 2015 / Web

Over Four-Fifths Of Transactions Now Cashless

Research from the bank Halifax has revealed that 83.4% of all current account...
Read more
Apprentice creative agency
/ Creative Social

How To Plan A Content/Editorial Calendar

Whilst the idea of having to plan anything may put a lot of people off - the...
Read more
Digital TV Advertising Media Channel
April, 17 2015 / Digital

New research reveals Half of all UK ad spend now on Digital Media

By Ian Young, Media Manager at The Agency Recent research from eMarketer...
Read more
Mums Consumer
April, 14 2015 / Digital

Brands Encouraged To Make Emotional Connection To Mothers Online

At the recent Mumstock event in London last month it was revealed that brands...
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kids mobile channel advertising content
April, 8 2015 / Digital

Political Marketing Needs To Step Up To Engage A Younger Demographic

Considering the imminent general election, there has been a lot of research...
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Millennial mobile social app
April, 1 2015 / Social

Measuring The Effectiveness Of Social Media Marketing

by Laura Farrington, Social Media Executive at The Agency Social media:...
Read more
/ AUK News Web

AgencyUK’s Tech Director gives talk on Digital Ideation

We're delighted to announce that AgencyUK's Technical Director Nick Clarkson...
Read more
March, 30 2015 / Web

App Revenues In The UK Increase Dramatically

The revenue generated from apps in the UK is growing faster than downloads,...
Read more
Email marketing
March, 23 2015 / Digital

Top Marketing Strategies For Improving Email Reach & Engagement

Over 260 members of the Direct Marketing Association (DMA) were questioned...
Read more
Social Media Marketing
March, 16 2015 / Social

8 Steps To Developing An Effective Social Media Content Strategy

The first two things that need to be fully understood in order to develop a...
Read more
Comic relief bakery
March, 13 2015 / AUK News

AgencyUK Big Bake Off for Comic Relief

The Agency's Creative, Media, Tech and Client Services teams pitted against...
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AUK Drum Interview
/ AUK News

AgencyUK Shortlisted for Eight Leading Industry Awards

Integrated marketing firm, AgencyUK is shortlisted in eight categories at the...
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Laura apprentice agencyuk
/ AUK News

My Apprenticeship Experience at AgencyUK

by Laura Farrington, Social Media Executive at AgencyUK As this week...
Read more
March, 11 2015 / AUK News

We’re Hiring!

We have three roles available here at The Agency. We are one of the fastest...
Read more
AUK Apprenticeship
/ AUK News

YOU’RE HIRED! Two Apprentices Offered Full-Time Jobs with AgencyUK

As National Apprenticeship Week gets underway, we are thrilled to announce that...
Read more
Social Media Content Channels
March, 9 2015 / Social

US Companies Ahead Of UK In Terms Of Social Engagement

Recent research from Ivestis has found that UK companies are falling behind...
Read more
March, 4 2015 / Creative Web

Digital Design & The Digital Canvas

by Matt Griffin, Front End Developer/Digital Designer at The Agency Digital...
Read more
/ AUK News

A team from AgencyUK run the Bath Half!

CHARITY NEWS: A team of five runners from Bath-based integrated marketing...
Read more
Professional services marketing online digital strategy
March, 2 2015 / Brand

Brands Need To Work Harder To Engage Young Girls

According to recent statistics published on Marketing Week, brands that aim to...
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Food and drink social media channel instagram
February, 27 2015 / AUK News Social

Six Tips For Successful Integrated Campaign Planning

by Sammy Mansourpour, Managing Director at AgencyUK Integrated campaign...
Read more
February, 23 2015 / Social

Facebook Due To Advertise How Relevant Ads Are For Users

Facebook recently announced that it is going to be adding relevancy scores to...
Read more
February, 17 2015 / Creative Web

iPad Responsible For 48% Of US M-Commerce Sales

Research from the Adobe Digital Index has found that three-quarters of US...
Read more
Social Instagram channel content
February, 10 2015 / Social

Brands Experience Higher Engagement On Instagram Than Twitter, Report Finds

A recent report published by Socialbakers has discovered that brands with an...
Read more
Facebook social media mum consumer
February, 3 2015 / Social

Facebook To Reach One Billion Mobile Users In Near Future

It was recently reported by the Internet Advertising Bureau (IAB) UK that the...
Read more
ecommerce shopper retail marketiong mobile app
January, 26 2015 / Digital

Use Of Shopping Apps Increases 174% Year-On-Year

A new piece of research from Flurry Analytics has found that the use of apps in...
Read more
Twitter Brand Advertising
January, 23 2015 / Social

Twitter To Focus On Video Use In 2015

The social media platform Twitter is due to increase its focus on the use of...
Read more
ecommerce website consumer spending
January, 20 2015 / Web

Five Steps To Ensuring Your Website Enjoys Commercial Success

Nowadays, if a company does not have a website it means that they are at a...
Read more
January, 12 2015 / Digital

66% of Marketers to Invest more in Tech in 2015

Around two-thirds of marketers questioned in a survey by Marketing Land said...
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Awards AgencyUK Winners
January, 9 2015 / AUK News

AgencyUK: most-awarded independent agency in the UK

Leading Bath-based Integrated marketing firm, AgencyUK has topped a chart of...
Read more
January, 5 2015 / Digital

Putting the Digital Consumer at the Heart of your Business

Today every consumer is a digital consumer, whether they’re tagging their...
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Email marketing
/ Digital

Nearly Two-Thirds Of Shoppers Influenced By Direct Email

Nearly two-thirds of shoppers (64%) are likely to stop whatever they are doing...
Read more
Twitter social commerce
December, 24 2014 / Digital

After TV Sets, Users Prefer To Watch On Tablets – Not Desktop

New research from IpsosMediaCT for Thinkbox has found that tablets (for example...
Read more
Instagram social media channel
December, 23 2014 / Social

Instagram Reaches 300 Million Users – But Brands Want More

It was reported on Marketing Week earlier this week that the Facebook-owned app...
Read more
December, 22 2014 / Brand

Predicted Global Media Advertising To Change Dramatically By 2017

Recent data gathered by ZenithOptimedia shows that the global media advertising...
Read more
Website Eye tracking research UX UI
December, 19 2014 / Web

Desktop To Be Replaced By Mobile As Top Search Device For 2015

It has recently been found that desktop computers are highly likely to be...
Read more
Integrated online retail channels ecommerce
December, 18 2014 / Brand

45% Of British Consumers Prefer High-Street Shopping To Online

A recent poll by Rackspace, which questioned 2,000 British consumers, found...
Read more
Advertising AgencyUK Global Launch
December, 17 2014 / Brand

Global Adspend In 2015 To Increase By 4.9%

A recent report by ZenithOptimedia predicts that global adspend will reach the...
Read more
Social Media Trend Jacking
December, 16 2014 / Social

74% Of Online Sharing Is Untraceable

Recent research from RadiumOne has found that 74% of online sharing activity in...
Read more
AUK Appoint Creative Director
December, 15 2014 / AUK News

AgencyUK recruits Zane Radcliffe as Creative Director

AgencyUK – a triple winner at the recent Drum Network Awards - is building on...
Read more
AUK Advertising
/ Digital

Over 50% Of Online Display Ads Go Unseen By Consumers

A recent study from the search engine giant Google has found that 56.1% of all...
Read more
ecommerce website consumer spending
December, 12 2014 / Web

More Than $2 Billion In Desktop Sales Completed On Cyber Monday

Around $2 billion of sales were completed this Cyber Monday in the US, The...
Read more
eBay Shopping Retail Consumer eCommerce Web
December, 11 2014 / Digital Web

74% Of Online Retailers Lose Sales Due To “Irrelevant Promotions”

A new study by OrderDynamics reveals that just under three-quarters of online...
Read more
Facebook social media mum consumer
December, 10 2014 / Social

Twitter & Facebook’s Terms & Conditions Are Too Complex, Say MPs

The Science and Technology Committee has deemed terms and conditions on social...
Read more
Multichannel Advertising eCommerce
December, 9 2014 / Digital

Black Friday Sales Break Record; Mobile Sees Significant Increase In Adoption

There was a lot of hype surrounding Black Friday, with predictions that the day...
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Male Shopper Consumers eCommerce
December, 8 2014 / Digital

Online Shopping To Become More Personalised Thanks To ‘Swipe-To-Like’ Features

The future of online shopping looks set to become even more personalised thanks...
Read more
December, 5 2014 / Web

5,000 Different Devices Used To Access The Web

New research from Netbiscuits has found that in the third quarter of 2014,...
Read more
Website Eye tracking research UX UI
December, 4 2014 / Digital

Creating A Tech-Life Balance

A recent survey by Crucial asked 1,000 individuals in America aged between 18...
Read more
December, 3 2014 / Social

Facebook To Minimise Limit Number Of Promotional Page Posts

As of early 2015, the social media giant Facebook is due to address the number...
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Branded Websites
December, 2 2014 / Web

Three Billion People Will Have Web Access By 2018

A staggering three billion people will have access to the Internet by 2018,...
Read more
December, 1 2014 / Digital

Apple To Offer Programmatic Buying Of iAds

According to a recent article on Marketing Week, tech firm Apple is due to...
Read more
November, 28 2014 / Digital

UK Christmas Shoppers To Be Cautious With Money This Season

It seems that this Christmas shoppers in the UK are predicted to keep a tight...
Read more
eCommerce AgencyUK launch
November, 27 2014 / Digital

More Men To Shop In-Store This Black Friday

It is predicted that this coming Black Friday shopping extravaganza will see...
Read more
ecommerce shopper retail marketiong mobile app
November, 25 2014 / Digital

Black Friday Due To Be Biggest Online Shopping Day

In a recent report by The Telegraph it has been stated that this coming Black...
Read more
Christmas Online Consumer Retail
November, 24 2014 / Digital

20% Of Online Sales In 2018 To Occur During The Christmas Period

According to recent research from the computer software giant Adobe, 19.3% of...
Read more
Digital Media Agency User Experience
November, 21 2014 / Digital

Australia Prefers News Content In Digital Form

According to a new piece of research from Enhanced Media Metrics Australia...
Read more
Pinterest Social Media Advertising
November, 20 2014 / Social

Pinterest Ads Not To Be Introduced To The UK Just Yet

It was recently announced that social media picture-sharing site Pinterest is...
Read more
Branded Websites
November, 19 2014 / Digital

Brands Need To Come Across As Useful In Order To Hold Onto Consumers

According to a new piece of research from Digital Dopamine, the concept of...
Read more
Millennial mobile social app
November, 18 2014 / Digital

Smartphones Most-Used Device For Product Info By 16-34 Year Olds

A recent piece of research conducted by the Internet Advertising Bureau (IAB)...
Read more
Twitter social commerce
November, 17 2014 / Social

Marketers Must Utilise User’s Emotions On Twitter

As was discussed at the Web Summit 2014 this month, marketers hoping the make...
Read more
Social Media Channels
November, 14 2014 / Social

Social Network Ask.fm To Increase Site Safety

The social network site Ask.fm is delivering on a promise to increase security...
Read more
Data marketing Kindle and Amazon
November, 13 2014 / Social

Amazon Top Social Influencer In The World

According to the recent Klout 50 list, from Lithium Technologies, of the top...
Read more
Facebook social media content
November, 12 2014 / Social

Facebook News Feed Twice As Fast On New iOS

According to Facebook, the company has answered the call of consumers and made...
Read more
AgencyUK Drum Network Awards
November, 11 2014 / AUK News

AgencyUK Scores a Hat-Trick of Awards at the Emirates Stadium

Bath-based integrated marketing communications agency, AgencyUK scored a...
Read more
Millennial target audience
/ Brand

Sky Invests £4.3 Million In YouTube To Attract Millennials

The international, multi-media company BSkyB recently invested £4.3 million in...
Read more
Supermarket FMCG Consumer
November, 10 2014 / Brand

Seasonal Marketing & Tackling Consumer Behavioural Changes

With Christmas fast approaching, it is now more important than ever for...
Read more
YouTube Desktop Social Channel
November, 7 2014 / Digital

50% OF All YouTube Views Come From Mobile Devices

It was recently revealed that 50% of all views on YouTube originate from mobile...
Read more
Natwest banking brand
November, 6 2014 / Social

Banks More Trustworthy To Customers If They Use Content Marketing

Around 33% of UK consumers don't trust their banks, a recent study has found -...
Read more
Bath Digital Festival Forest of Imagination
November, 5 2014 / AUK News

Bath Chronicle: Festival Puts the Digital spotlight on City “for Good” featuring AgencyUK’s Sammy

This week hundreds of people are expected to flock to Bath, not because of the...
Read more
Facebook social user
/ Social

New Rooms App On Facebook Acts As Anonymous Forum

According to a recent news report on Brand Republic, the social media site...
Read more
Automotive Car Brands
November, 4 2014 / Digital

Automotive Brands Embracing Mobile

A number of top automotive brands - including Audi, Volkswagen and Peugeot -...
Read more
November, 3 2014 / Digital

Google To Offer More Insights Into Shopper Behaviour & Media Consumption

By expanding its Consumer Barometer tool, Google will be able to offer...
Read more
October, 31 2014 / Digital

Facebook Becoming More Popular Than YouTube For Video Marketing

New research from Socialbakers has found that Facebook is swiftly overtaking...
Read more
European Consumer Advertising
October, 30 2014 / Digital

UK Consumers Do More Online Shopping Than Other Europeans

A recent survey from Hermes, called the 'Parcel Deliveries Usage and Attitude...
Read more
Blogger blog writing content social strategy
October, 29 2014 / Web

Articles Voted The Most Helpful Form Of Content

A recent survey from the Economist Group and Peppercomm asked B2B marketing...
Read more
Multichannel Advertising eCommerce
October, 28 2014 / Digital

New EE TV Service To Be Launched In The UK

The giant telecoms company EE recently announced plans to launch a TV service...
Read more
Snapchat app social user experience
October, 27 2014 / Social

Snapchat To Feature Ads In The Near Future

The co-founder and chief executive of photo-sharing app Snapchat has announced...
Read more
Christmas Retail advertising consumers ecommerce
October, 24 2014 / Web

UK E-Commerce Sector Can Expect Strong Christmas Performance

The latest IMRG MetaPack Delivery Index has shown that the UK e-commerce sector...
Read more
Marketer Branding Agency AUK Strategy
October, 23 2014 / Brand

71% Of Marketers Motivated By ‘Interesting Work’

According to a recent poll which focused on a number of professions by...
Read more
Amazon user experience ecoomerce retail app
October, 22 2014 / Digital

Amazon Opens First Physical Store For Christmas Surge

With Christmas swiftly approaching, online retail giant Amazon has opened its...
Read more
Mobile Advertising Influencer
October, 21 2014 / Digital

The Cult Apps Used By Youths

Recently released statistics from app analytics firm Flurry have revealed the...
Read more
AUK Advertising
October, 20 2014 / Digital

20% Of Ad Budgets Spent On Native Advertising

According to the latest Internet Advertising Bureau UK Digital Ad Spend report,...
Read more
Apprentice creative agency
October, 17 2014 / Creative

50% Of Ad Experts Believe Programmatic Ad Trading Aids Creativity

Just under 50% of advertisers believe that programmatic trading is helping the...
Read more
Social Instagram channel content
October, 16 2014 / Social

How To Increase & Improve On Instagram Engagement

As one of the most popular social media sites around, Instagram is a hub for...
Read more
European Consumer Advertising
October, 15 2014 / Digital

European Commission Approves Facebook Acquisition Of WhatsApp

The European Commission has approved the acquisition of WhatsApp by social...
Read more
Digital TV Advertising Media Channel
October, 14 2014 / Digital

Digital Advertising Needs More Focused Attention From Marketers

Digital advertising has been found to waste both the time and money of...
Read more
BBC iPlayer mobile app
October, 13 2014 / Digital

BBC To Use IMImobile To Merge Mobile & Social Audience Engagement

The BBC recently awarded a contract to IMImobile - specifically the company's...
Read more
Mobile ecommerce security
October, 10 2014 / Web

Mobile Advertising To Be Made More Attractive To Brands

Google is looking to launch four new display ad formats specifically for mobile...
Read more
October, 9 2014 / Social

Over 90% Of Marketers To Invest Heavily In Facebook This Christmas

According to a recent infographic from Offerpop, 92% of surveyed marketers are...
Read more
Wifi Mobile digital user experience
October, 8 2014 / Digital

Content Marketing World Conference Takeaways

The Content Marketing world conference very recently drew to a close, featuring...
Read more
October, 7 2014 / Social

Instagram Begins Gradual Roll Out Of Sponsored Ads In UK

After being trialled in the US at the end of last year, seven UK advertisers...
Read more
Data marketing Kindle and Amazon
October, 6 2014 / Digital

Amazon Rated The Number One Company For Customer Experience

A recent study by eDigitalResearch, entitled the 'eChannel Retail Benchmark'...
Read more
October, 3 2014 / Brand

Apple Remains Britain’s “Coolest Brand”

After a recent poll by the CoolBrands List, Apple has remained number one in...
Read more
mobile video Social Media Influencer
October, 2 2014 / Social

SMBs Invest More On Social Media Than Other Channels

Small and medium businesses (SMBs) are investing more on social media marketing...
Read more
Christmas Online Retail eCommerce Consumer
October, 1 2014 / Brand

Consumer Spending To Increase Thanks To More Internet Access

A recent report released by PwC has found that better internet access is highly...
Read more
Outdoor Out of Home Advertising
September, 30 2014 / Social

Social Media Ad Spend In The UK To Increase By 50% In 2020

According to a recent piece of industry research from eMarketer, social media...
Read more
UK Advertising Tech Market
September, 29 2014 / Digital

Marketing Attribution Key To Digital Marketing Success

Marketing attribution is a key phrase used by many professionals in the...
Read more
.Net Magazine brand launch
September, 26 2014 / Digital

Majority Of Employees Want A Digital Engagement Programme

A recent survey by TechnologyAdvice has shown that more than 70% of the 398...
Read more
eBay Shopping Retail Consumer eCommerce Web
September, 25 2014 / Digital

eBay In Talks With FMCG Brands For Mobile Advertising

Online auction site eBay is in talks with a number of companies, including "big...
Read more
Email marketing
September, 24 2014 / Digital

M-Commerce Sales Being Driven By Email

A new piece of research conducted by Custora has found that marketing emails...
Read more
September, 23 2014 / AUK News

AgencyUK Rank As No.1 Digital Agency In UK’s Biggest Industry Census

Bristol, Bath and the South West of England is fast becoming one the UK’s top...
Read more
Global Advertising Financial Service FS Advertising Media
/ Brand

Global Adspend Increases By 5%

According to a recent article published on Warc, global adspend is due to...
Read more
Welsh Lamb HHC
September, 22 2014 / AUK News

AgencyUK Launch “Not All Lamb Is Created Equal” Campaign To Promote Welsh Lamb

Hybu Cig Cymru - Meat Promotion Wales (HCC), the organisation responsible for...
Read more
Marketing executive team
/ Brand

How The Role Of The Marketer Has Become More Complicated

According to Keith Weed, chief marketing officer at Unilever, the life of a...
Read more
Digital TV Advertising Media Channel
September, 19 2014 / Brand

Less David vs Goliath, more Goliath vs Goliath

The latest round of the ongoing battle between the might of NewsCorp and the...
Read more
/ Brand

M&A Activity Increases In Advertising & Marketing Technology Sectors

Mergers and acquisition (M&A) activity in the global advertising and...
Read more
Multichannel Integrated Advertising
September, 18 2014 / Digital

Brands Double Investment In Programmatic Platforms

A new survey by the World Federation of Advertisers (WFA) has revealed that the...
Read more
Social Media Marketing
September, 17 2014 / Social

How To Segment The Social Media Sphere

As a platform for engagement, social media sites are due to stick around, IAB...
Read more
Augmented reality advertising media
September, 16 2014 / Social

The Future Of Social Shopping

The original theory behind online shopping and social e-commerce was that...
Read more
Email marketing
September, 15 2014 / Web

Marketing Emails Including Discounts Influence Consumer Purchase Decisions

Marketing emails that include some form of discount for consumers can heavily...
Read more
AUK on Social Media Marketing
September, 12 2014 / Social

Twitter, Facebook & Instagram Launch Analytics Tools

Three major social media sites have recently launched analytics tools, allowing...
Read more
Mobile Commerce ecommerce app
September, 11 2014 / Digital

Mobile Ads Have Higher CTRs In Mobile Ads Than On Desktop

Recent data shows that the click-through rates (CTRs) for ads found on mobile...
Read more
September, 9 2014 / Social

New Study Analyses Users’ Emotional Responses To Content Shared On Different Social Sites

A recent study from Fractl and Buzzsumo has found that users' emotional...
Read more
Teen brand retail eCommerce
September, 8 2014 / AUK News

Dawn Of The Designer Shopping Experience by AgencyUK

As UK etailers are poised to see a 16% rise in sales by the close of 2014,...
Read more
/ Digital

The Wearables Market: Why Data Teams Must Embrace It

Wearable technology and the data gathered from it is becoming more and more...
Read more
Social Instagram channel content
September, 4 2014 / Social

Real-Time Performance Ad Data Now Offered By Instagram

In a bid to expand upon its advertising offerings, Instagram is looking to...
Read more
Outdoor Out of Home Advertising
September, 3 2014 / Social

Ad Frequency Increase Could Fuel Negative Reaction From Marketers

Earlier this month Facebook silently doubled the number of ads that appear on a...
Read more
AUK Advertising
September, 2 2014 / Digital

Marketers To Invest More In Programmatic Ad Spending

Spending on programmatic ads is expected to increase dramatically in the near...
Read more
Mobile App for learner drivers
September, 1 2014 / Web

Push Notifications Only Used By 20% Of Marketers

The recent Cross Channel Marketing Report by Econsultancy revealed that only...
Read more
Mobile Search engine optimisation
August, 29 2014 / Web

Over Three-Quarters Of Top Tech Firms Have Mobile Optimised Site

The Internet Advertising Bureau (IAB) UK recently published information on its...
Read more
Millennial mobile social app
August, 28 2014 / Digital

Mobile Proximity Marketing Introduced In Liverpool

A recent marketing ploy by the city of Liverpool has seen Bluetooth Beacons,...
Read more
August, 27 2014 / Social

New Facebook Tool To Show Advertisers What Devices Consumers Use Before Purchase

A new service due to be launched by Facebook will help advertisers track what...
Read more
Global Advertising Financial Service FS Advertising Media
August, 26 2014 / Digital

Global Adspend Reached $19.3 Billion In 2013

A recent study by Interactive Advertising Bureau (IAB) has revealed that global...
Read more
Social Media groups
August, 25 2014 / Social

Changes To Facebook ‘Like-gating’ Rules

New rules from Facebook, which come into effect on 5th November, will mean that...
Read more
Gen Z Consumer Audience
August, 22 2014 / Brand

Generation Z: The Tech-Savvy Generation Of The Future

Generation Z are the newest consumers set to heavily influence the marketing...
Read more
Male Shopper Consumers eCommerce
August, 21 2014 / Digital

Online Shopping Figures Boosted By Superfast Broadband

Recent data published by both The Telegraph and The Drum suggest that the wider...
Read more
Digital TV Advertising Media Channel
August, 20 2014 / Digital

Online TV Revenue In UK Grew 41% In 2013, Subscriptions By 71%

Online TV revenue in the UK increased by 41% and reached £364 million last...
Read more
Mobile Commerce ecommerce app
August, 19 2014 / Digital

Mobile Accounts For 38% Of Paid Search Clicks In UK

Mobile continues to grow in importance for advertisers and in the second...
Read more
Marketing executive team
August, 18 2014 / Digital

Heads Of Marketing At Top Law Firms Can Earn Up To £500,000

According to a recent article published on Marketing Week, quoting research...
Read more
Commonwealth Games Digital Advertising Events
August, 15 2014 / Brand

Commonwealth Games Leave Sponsors Wanting More

The Commonwealth Games recently came to an end, but according to Marketing Week...
Read more
Twitter Brand Advertising
August, 14 2014 / Social

Twitter User Base Grows While Profits Drop

In its recent report on its financial results, Twitter revealed that it made an...
Read more
AUK Iridium Insights Brand
August, 13 2014 / Web

The Future Of The Internet Of Things

Marketers and industry professionals alike are starting to take advantage of...
Read more
ecommerce website consumer spending
August, 12 2014 / Digital

Beyond CRM & Onto Marketing Automation

Marketing professionals constantly have to deal with new developments within...
Read more
Global Advertising Financial Service FS Advertising Media
August, 11 2014 / Brand

ONS Reveals Online Sales Are Up On Last Year

The Office for National Statistics (ONS) recently released figures showing that...
Read more
Virtual Reality Digital Channel
August, 8 2014 / Digital

Top Brands Invest In Virtual Reality Software

A number of top global brands have been investing time and money into virtual...
Read more
Millennial mobile social app
August, 7 2014 / Digital

Over Two-Thirds Of 18-24 Year Olds Don’t Mind Sharing Data

According to recent data pulled from a study conducted by Webtrends, over...
Read more
Professional services marketing online digital strategy
August, 6 2014 / Brand

Key Takeaways From The CMO Compensation Report

The chief marketing officers (CMO's) who receive the highest pay are those who...
Read more
Email marketing
August, 5 2014 / Digital

E-mail Marketing: What You Need To Track

There are a number of different things to consider when it comes to e-mail...
Read more
World Cup FIFA Advertising Marketing
August, 4 2014 / Brand

What Marketers Can Learn From The FIFA World Cup

As one of the largest marketing opportunities in the world, the FIFA World Cup...
Read more
Marketer Branding Agency AUK Strategy
August, 1 2014 / Brand

How To Become An Agile Marketing Organisation

At a recent roundtable event hosted by Econsultancy, the focus of which was on...
Read more
Social Media channel advertising users
July, 31 2014 / Social

Business Outcomes Affected By Social

According to a new piece of research from consultancy firm Deloitte and the MIT...
Read more
Cup final sport fan engagement marketing
July, 30 2014 / Social

Social Media Channels Record Highest Ever Engagement Levels During World Cup Final

Social media sites Twitter and Facebook recorded huge levels of engagement...
Read more
Mobile Advertising Influencer
July, 29 2014 / Digital

Generation X & Millennials Almost Equally Tech Savvy

Millennials are not that far ahead of the previous generation in terms of...
Read more
Bath Digital Festival AgencyUK Sponsor Events
July, 28 2014 / AUK News Web

WordPress: an enterprise-grade CMS?

This is the first in a series of posts on how AgencyUK will be developing a new...
Read more
Blogger blog writing content social strategy
/ Social

How To Revolutionise Your Content Marketing Strategy

It is common practice for a number of companies to develop a content marketing...
Read more
Twitter social commerce
July, 25 2014 / Social

New Twitter Tool Helps Marketers Generate Real-Time Content

In a bid to help companies and marketing departments make the most of "everyday...
Read more
Professional services marketing online digital strategy
July, 24 2014 / Brand

Could Marketing Become The Latest As-A-Service Offering?

After Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service...
Read more
Baby boomer consumer generation
July, 23 2014 / Brand

Marketers Need A Fresh Perspective On The Over 55s

Marketing departments sometimes fail to target consumers over the age of 55...
Read more
Facebook social user
July, 22 2014 / Social

New Facebook App Aims To Attract Teens To The Site

Facebook has been experiencing a decrease in users from the younger demographic...
Read more
July, 21 2014 / AUK News

Meat Promotion Wales Appoint AgencyUK to Welsh Beef Campaign Following £3m Agency Roster Selection

Hybu Cig Cymru - Meat Promotion Wales (HCC), the organisation responsible for...
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UK Advertising Tech Market
July, 18 2014 / Brand

UK Adspend Set To Increase By 6% In 2018

Overall advertising spend in the UK has been estimated to increase by 6% this...
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Millennial mobile social app
July, 17 2014 / Social

10% Of Young TV Viewers Rely On Social Media For Programme Tips

New research from YouView reveals that a tenth of TV viewers in the 18-24 age...
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.Net Magazine brand launch
July, 16 2014 / Digital

How Can Businesses Benefit From Marketing Automation?

Marketing automation is a great tool for improving a company's e-mail...
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Mobile App for learner drivers
July, 15 2014 / Web

Mobile Evolution Encouraging An “Always-On” Culture

In the past two years mobile use has seen a huge increase, affecting a number...
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July, 14 2014 / Social

Are Brands Ditching Social Media?

Social media still leaves some marketers baffled and only a third are actively...
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Laura apprentice agencyuk
July, 11 2014 / AUK News Digital

Open Data, Data Democracy and Bath:Hacked

The Agency attended Bath:Hacked event in March, chaired by Richard Speigal and...
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Multichannel Integrated Advertising
/ Brand

Newspapers And Digital News As Popular As Each Other, Ofcom Finds

Accessing mobile apps and news on the web has, for the first time, caught up...
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AgencyUK Insider Magazine
July, 10 2014 / AUK News

Insider Magazine’s Owner-Managed Business Round Table Featuring Sammy from AgencyUK

Successful owner-managed businesses don’t get to the top on their own; they...
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Blogger blog writing content social strategy
/ Social

Blogging Has Become A Profession In The UK

It has become common for bloggers in the UK to be paid for their work - in...
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Natwest banking brand
July, 9 2014 / Digital

Programmatic On The Rise With A Market Share Of 28%

Programmatic ad buying accounted for 28% of the display advertising market in...
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Mobile ecommerce security
July, 8 2014 / Digital

44% Of Britons Shop On Mobile Devices

Mobile shopping is becoming more popular among consumers in the UK and 44% use...
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ecommerce website consumer spending
July, 7 2014 / Digital

E-tail Sales In UK To Rise 16% In 2018

Marketing and media research group eMarketer has estimated that electronic...
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mobile video Social Media Influencer
July, 4 2014 / Brand Digital

61% Of Companies Increase Analytics Budget, But Skills Gap Remains An Issue

According to the latest Measurement and Analytics Report by Econsultancy and...
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/ Web

Custom Multiple Input Form for Gravity Fields

We recently undertook a new challenge in customising the excellent Gravity Form...
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Professional services marketing online digital strategy
July, 3 2014 / Digital

UK Marketers Remain Uncertain About RTA

A recent survey by UK advertising industry body ISBA has revealed that the...
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Blogger blog writing content social strategy
July, 2 2014 / Digital

Content Is Key, But It Needs Editors

Nowadays the focus of marketers lies heavily on content - everyone is investing...
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Christmas retail advertising
July, 1 2014 / Digital

Showrooming Presents New Opportunities For Retailers

Showrooming is the practice of examining merchandise in a traditional store,...
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June, 30 2014 / Brand

Cars In Videos Keep Viewers Gripped Until The End

Fresh research from video technology company Coull has revealed that online...
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June, 27 2014 / Web

Tech Presents: Burger Menu by @TheAgencyTech

The Agency Tech team recently started a regular “Tech Presents...”...
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/ Web

Anonymous Apps The Latest Craze

Anonymous apps are gaining in popularity, attracting the attention of children...
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YouTube Desktop Social Channel
June, 26 2014 / Social

Five Tips For Managing Your Reputation On Social Networks

Various videos, tweets and other forms of online content are continuously going...
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AUK Appoint Creative Director
June, 25 2014 / AUK News Creative

The Creative Director is Dead, Long Live the Technical Director?

For many this is how the past four years have felt, with agencies seeing their...
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Facebook social media content
June, 24 2014 / Brand

No Complaints Doesn’t Necessarily Mean Happy Customers

A recent survey by Youstice.com involving 3,000 people has revealed that...
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Mobile Commerce ecommerce app
June, 23 2014 / Digital

Businesses Rushing To Keep Up With Mobile Data

Mobile devices are being used for more and more everyday activities, creating a...
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Digital TV Advertising Media Channel
June, 20 2014 / Brand

Younger Generation Shun Traditional TV

Young people are increasingly watching television content online, shunning live...
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June, 19 2014 / AUK News

Creative And Tech Open For Business In The South West, Now Home To The UK’s No.1 Independent Agency

Bristol, Bath and the South West of England is famed for its creativity,...
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Cup final sport fan engagement marketing
June, 18 2014 / Social

England Football Fans Most Active On Social Media

English World Cup fans are the most active on social networks, with an average...
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Mobile ecommerce security
June, 17 2014 / Digital

How Can Brands Keep Up With The Increasing Use Of Mobile?

People are increasingly using their mobile devices to access the web, shop...
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Research Group
June, 16 2014 / Social

Marketing To Youths Can Turn Them From Consumers Into Brand Advocates

Youth marketing is harder than it looks, as simply adapting a general campaign...
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BBC iPlayer mobile app
June, 13 2014 / AUK News Web

Humans and Robots

You've heard of robots.txt - how about humans.txt? We look at the growing trend...
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AUK Chat app software
/ Digital

Three Overestimated Mobile Marketing Fads

Mobile marketing is a rapidly developing segment of the industry, so it is only...
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Online Video Streaming YouTube
June, 12 2014 / Social Web

Mobile-Video Combo Opens New Doors To Marketers

With 75% of consumers using their mobile phones to watch video and 15% of all...
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World Cup FIFA Advertising Marketing
June, 11 2014 / Brand

Britons To Spend £1.3 Billion on World Cup Shopping

With the 2014 World Cup in Brazil due to kick off, market researchers are busy...
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eCommerce AUK Web
June, 10 2014 / Digital

Online Consumer Spending Is Growing At 11% Annually

Online spending accounts for 20% of all customer purchases with credit and...
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mobile video Social Media Influencer
June, 9 2014 / Social

Video Ads Shared Twice As Fast As Last Year

The speed at which brand videos are shared online has doubled over the past...
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Millennial mobile social app
June, 6 2014 / Brand

Targeted Upselling & Persuasion Key To Personalisation

Digital technology has spurred a number of radical trends that have changed the...
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Esther-McMorris-Nine-Feet-Tall
June, 5 2014 / AUK News

Nine Feet Tall Set Their Sites On AgencyUK

Bath-based business consultancy firm Nine Feet Tall, have appointed AgencyUK as...
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Branded Websites
June, 4 2014 / Web

Node.js – Powering The Real-Time Web

The Agency's tech team is constantly looking for new ways to leverage web...
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Grey market tech mobile app old people
/ Brand

Common Problems Encountered When Marketing To The Over 50’s

Marketers tend to make a number of mistakes when trying to target the so-called...
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QR Codes Mobile App Promotions Retail
June, 3 2014 / Digital

QR Codes Are Dead, What’s Next?

Econsultancy author Christopher Ratcliff believes there are many reasons why QR...
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Facebook social user
June, 2 2014 / Social

Facebook Introduces Premium Ads In UK

Facebook will offer premium video ads to a limited number of UK corporate...
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Digital TV Advertising Media Channel
May, 30 2014 / Digital

Marketers To Spend More On Programmatic Media In 2018

A survey by AdExchanger Research has revealed that programmatic ad buying is...
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Food and drink social media channel instagram
May, 29 2014 / Social

Social Media Customer Service Trends: What To Look Out For

Social customer services are changing alongside the social networks themselves....
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World Cup FIFA Advertising Marketing
May, 27 2014 / Social Web

Facebook & Twitter Will Help Brands Make The Best Of The World Cup

Facebook and Twitter have released some hints that will help brands make the...
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Pinterest Social Media Advertising
/ Social

Female Pinterest Activity Is Still On The Rise

A surprisingly high proportion (84%) of female Pinterest users have remained...
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Male Shopper Consumers eCommerce
May, 22 2014 / AUK News Brand Digital

Harnessing The Power Of The Digital Consumer

We live in a world where media is increasingly fragmented and brands have to...
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YouTube Desktop Social Channel
/ Social

Brands Should Partner With YouTube Creators To Connect With Younger Generation

YouTube is the favourite brand of young Britons aged 18 to 24 and has been at...
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Twitter Brand Advertising
May, 21 2014 / Social

Twitter Introduces New Tool With Language Targeting

Twitter has made it possible for advertisers to improve targeting by...
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Gooch Housego appoint AgencyUK
May, 20 2014 / AUK News

Photonic Technology leaders Gooch & Housego declares partnership with AgencyUK

Leading photonic technology manufacturer Gooch & Housego have appointed...
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May, 19 2014 / Digital

Google Makes MCC Scripts Available For All AdWords Users

Google has made the scripts of its My Client Center (MCC) tool available to all...
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eCommerce AgencyUK launch
May, 16 2014 / Digital

High Expectations From Online Shoppers Drive E-Retail Development

E-commerce is a fast-developing industry, but it seems that the expectations of...
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Millennial mobile social app
May, 15 2014 / Brand

Use Nostalgia To Target Young Consumers

It may seem strange to think that young consumers are affected by nostalgia,...
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Email marketing
May, 14 2014 / Brand

Only 29% Of People Likely To Opt In For Marketing Messages

New EU data protection laws that come into effect next year will require...
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YouTube Desktop Social Channel
May, 12 2014 / Social

YouTube, WhatsApp & Skype The Most “Loved” Online Brands By UK Youth

YouTube, WhatsApp and Skype are the most loved social media brands by UK youths...
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