Above & Beyond

Charity | Creative Campaign | Strategy | Brand

Above & Beyond work with Bristol’s NHS hospitals, and over the last 45 years have raised more than £100 million to support patients, families and staff.

The brief
Raise funds for Bristol cancer services / Attract new supporters / Increase awareness of A&B / Demonstrate campaign impact.

With relatively low brand awareness, A&B required a campaign to drive both general brand awareness, and support for Bristol cancer care.

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The solution

We developed a campaign using digital, out of home, print and radio, to appeal to a broad audience of potential supporters. The campaign creative focussed on telling the stories of real local people to bring the campaign to life.

The results

  • Drove 12,000 new visitors to the website, and increased organic and direct traffic by 19% and 70% vs the previous two months
  • Reached over 250,000 through paid social, and generated 52,000 engagement