Almac Pharmaceuticals
Almac are a multi-national pharmaceutical development and manufacturer. Established in 1970 by Sir Allen McClay, they have been at the forefront of advancing human health for some of the world’s leading healthcare industries.
The solution
We helped re-position Almac within their global markets by developing their brand, proposition and associated marketing communications with customers, partners and trade bodies. We introduced the Almac Touch which represents their impact in the world’s healthcare market. We developed their mobile responsive website and other collateral.
The results
The Almac brand strategy and proposition “Almac Touch” was launched globally, and used to underpin communications in China and Japan.
The website launched to unprecedented levels of traffic, with unique users increasing by 300%. The extranet service helped to galvanise the internal communications programmes and developed into a repository for sales and business development personnel, standardising marketing materials across departments and borders.
