Bardsley England are one of the UK’s top producers of fruit – producing 22,000 tonnes annually from 24 sites. They have a global mission to change the way the fresh produce industry operates by building a company that is devoted to new ideas, has a well funded innovations programme, and a focus on technological advancement and robotics for the betterment of the environment, consumers and our people.
Bardsley England have a complex marketing challenge growing their existing consumer facing brands including fruit juices as well as helping them define and build a global agri-tech offering which will help eliminate food waste and contribute to global carbon reduction. The multi faceted channel mix has evolved quickly alongside a small yet fast growing marketing department. A comprehensive brand strategy along with regular access to AUK’s broader range of specialist marketing skills has become essential to supporting Bardsley as they grow.