Bimuno is a daily food supplement that acts as a fertiliser – feeding and stimulating the growth of good bacteria in the gut.
We were approached by Bimuno to plan, support and implement their summer campaign, marketing their products to multiple demographics through social, podcasts and offline media channels.
To support their single minded proposition of ‘Gut balance for better health’, we defined what balance means for different audience groups – this greatly impacted how we talked to them and the media selection.
Media such as social, podcasts, broadsheet media and lifestyle glossies helped drive consideration and proximity based advertising in washrooms and near Boots and Holland & Barrett stores encouraged action.
Average increase of 460 site visitors per day during the campaign period
Additional 54,336 site visitors over the baseline level during the campaign period
29% increase in online sales during the campaign period, versus 3 previous months.
