Boomtown Fair is one of the most immersive, theatrical festival experiences in the world. However many people don’t know about it or understand all it has to offer.
We partnered with Boomtown to help clearly define their brand proposition and who to target in order to generate most return on ad spend.
We profiled consumer data to develop national digital and out of home campaign. And conversion optimisation of their current web experiences made these work even harder.
Booking made simple
We wanted to book tickets for the festival, camping and travel more easily. We suggested using a step by step guide with a colour system to help give the most clarity.
Facebook & Instagram
We launched a series of ads to encourage people to the website.