Creative / Media / Social & PR / Strategy / Technology

BSM invented the driving test, taught the Queen to drive and celebrated a 100-year anniversary. The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.

The solution

We’ve helped BSM design and launch one of the
most successful e-Commerce platforms in the
country, built three iTunes Top 10 mobile training
apps, and increased sales by 20% in the quarter.
Not bad for a declining challenger brand that is
now back on top of the market as the UK’s
No.1 driving school.

The results

  • We relaunched BSM and grew the brand into a Top 10 youth brand ranked by Conde Nast
  • Initiated a new CRM programme for learners, and a loyalty scheme for franchisees
  • Developed an online social community of learners through Facebook and Twitter
  • Developed 6 mobile training apps, all reaching iTunes Top 10 downloads
  • Grown their sales through search and advertising by 20% quarter-on-quarter
  • Driven more than 60% of their business online, reducing the size of their call
    centre team