- We relaunched BSM and grew the brand into a Top 10 youth brand ranked by Conde Nast
- Initiated a new CRM programme for learners, and a loyalty scheme for franchisees
- Developed an online social community of learners through Facebook and Twitter
- Developed 6 mobile training apps, all reaching iTunes Top 10 downloads
- Grown their sales through search and advertising by 20% quarter-on-quarter
- Driven more than 60% of their business online, reducing the size of their call
centre team
BSM
Creative / Media / Social & PR / Strategy / Technology
BSM invented the driving test, taught the Queen to drive and celebrated a 100-year anniversary. The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.
The solution
We’ve helped BSM design and launch one of the
most successful e-Commerce platforms in the
country, built three iTunes Top 10 mobile training
apps, and increased sales by 20% in the quarter.
Not bad for a declining challenger brand that is
now back on top of the market as the UK’s
No.1 driving school.
The results
