Wine Co.

Campaign / Targeted Social Ads

The brief
Canned Wine wanted to create a sales spike in time for Christmas. The campaign was to sit on Facebook and Instagram, and target active social media users who engage regularly with similar
social ads.

The solution

With the gifting audience for this product key, we created a series of Instagram-orientated social ads centred around gifting and self gifting at Christmas.

In addition to targeting actively engaged shoppers, we also adjusted the targeting based on the individual messages of each ad- type. E.g. vegan and sustainability targeting where appropriate.


The results

With a cost per click of just £0.54, the campaign achieved 5,145 ad clicks and 134k impressions in total.