Chang is Thailand’s leading beer brand, but is seldom seen in the UK outside of Thai restaurants. The challenge was to create positive associations with Chang outside of backpacking.
As Chang’s UK agency for three years we developed a program of experiential events within live music, world food and comedy festivals – each supported with social activity and trade and consumer PR.
- Helped get Chang listed in Tesco & Asda
- Positioned Chang as the ‘go to’ beer for independent restaurants
- Increased UK social engagement by 266% over 3 years