Relaunch the nation’s favourite chew and open a genuine dialogue with consumers. A lot has changed in the ten years since Chewits’ last campaign, including the introduction of stringent new laws on promoting food to children. The relaunch campaign therefore targeted adults with content designed to engage them and get them talking.
Chewits brand promise of
‘Unleash the Taste Adventure’ drove ongoing
organic social content, encouraging families
to have their own mini adventures. We used
family friendly ‘mum influencers’ to seed out
strange sightings of a shadowy figure.
We have since continued the Chewits journey with
new product releases and the further adventures of
‘Chewie’ on social media and in-store. This approach
hasmassively increased consumer engagement and