Social launch & consumer dialogue

A completely new brand and product to Canada, Combogesic offers double action pain relief using a combination of 2 leading ingredients. Combogesic wanted to launch their brand on social and across digital media channels and get their name out across Canada.

The solution

With a blank slate, we had to create their look and feel using limited brand assets and a very medical-focused product.

After creating content pillars and social media look & feel, we launched the brand across social. We reached the target audience via paid social and paid search ads to increase brand awareness and educate the audience on the brand’s unique selling points.

The results

So far, we’ve seen an average monthly reach of 16,006 on Facebook, 16,871 on Instagram and a average social ads reach of 59,596 across both platforms.