Cytel
Global Lead Generation Programme
Cytel are a $300m global leader in statistical analytics for clinical drug discovery and development. Their 360° services include SaaS platforms, consultancy and clinical trial design. They are owned by Nordic Capital and at the height of a global acquisition trail.
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The solution
AUK has helped to build the Cytel marketing strategy and team from the ground up by introducing a content first approach to inbound marketing for lead generation. This is an account based marketing programme designed to cultivate case studies and thought leadership among their prospect databases and communities.
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The results
Our activity has unified the Cytel brand with an architecture flexible enough to accommodate brand names from future acquisitions.