Discover Delicious

Brand Origination / eCommerce Site / Activation

Wales is awash with micro businesses creating amazing artisanal produce, but they didn’t know how to connect with more affluent UK wide audiences. AUK was commissioned by the Rural Development Program of Wales to create this new brand to do just that.

The solution

We unlocked the unique stories of the Welsh producers to create an aspirational foodie brand and online marketplace in both English and Welsh.

This was promoted nationally with a TV and digital campaign.

Created ongoing social and email strategy to re-engage consumers over time.

The results

Our work resulted in wide coverage across trade, consumer and influencer activity, with an impressive combined reach of over 2 million. The Discover Delicious TV advert created 1.9 million impacts, continuing to drive traffic to the website and raise awareness. We left no doubt in the minds of the public that Wales was packed with independent food and drink producers, and most importantly, we told their stories.