AUK partnered with the 70 year old Swiss supplements brand to help them find a relevant brand voice for the UK market.
The creative solution was ‘Phytovitality’, a way of communicating the efficacy of their medicinal herb products in an aspirational way.
We supported them through sell in to the trade and getting into Holland & Barrett. We produced branded assets including a beautiful hi def origin video.
In addition we developed a consumer facing website, activated PR with stunts like our ‘guerilla garden’ in London’s
Brick Lane, and engaged with expert, Rick Hay.
- Cream Gold Award Winner
- The Drum Marketing Award Winner
- Shortlisted for a D&AD Pencil