We have worked with Glenmorangie on a number of briefs, including their on-trade campaigns through hotels and pub groups.

The solution

The campaigns are designed to drive customer trial and bar staff recommendation through education, by signifying the different taste notes through smells on card. It was the first time smell and taste had been formulated for use in this way, and enabled people to understand the subtle differences Glenmorangie Scotch offered.


The results

  • Supported Glenmorangie on trade with most successful and engaging campaign to date
  • Was launched with Glenmorangie brand ambassadors
  • Made Glenmorangie more accessible to light whisky drinkers and enthusiasts alike
  • Campaign captured consumer data and drove future engagement