The Institute of Osteopathy

Brand Research / Definition & Creative Strategy

Although they are Allied Healthcare Professionals, Osteopaths often have a hard time. When asked, people’s responses often range from ‘what are they?’ to ‘they do backs don’t they’? A tough place to start. 

We were asked to:

  • Raise consumer awareness of Osteopathy & drive new bookings 
  • Support members with marketing materials (70% of UK Osteos)

The solution

The iO approached us to develop a creative proposition that would not only cut through the saturated health & wellness space, but also get across key messages around what Osteos offer – a drug-free alternative to prescription painkillers.

AUK took advantage of the political dialogue around the election to create ‘freedom of movement’ and get cut through with an audience who’d never even have considered visiting an Osteopath and show their members that they mean business.