Jelly Bean Factory
Digital brand awareness campaign
The Jelly Bean Factory is a gourmet product, with a more premium price point than other jelly beans. The campaign needed to show consumers what sets The Jelly Bean Factory apart.
![](https://www.agencyuk.com/wp-content/uploads/fly-images/1575/Jelly-Bean_Image_1-384x527-c.jpg)
The solution
Using their distinctive look & feel and tone of voice, we created a campaign plan and content to use across paid social and YouTube.
![](https://www.agencyuk.com/wp-content/uploads/2021/07/Jelly-Bean-Carousel-swipe_2.gif)
![](https://www.agencyuk.com/wp-content/uploads/fly-images/1064/Jelly-Bean_Image_3a-233x152-c.jpg)
![](https://www.agencyuk.com/wp-content/uploads/2021/08/Jelly-Bean_Image_3b.gif)
![](https://www.agencyuk.com/wp-content/uploads/2021/08/Jelly-Bean_Image_3c.gif)
![](https://www.agencyuk.com/wp-content/uploads/fly-images/1067/Jelly-Bean_Image_3d-185x199-c.jpg)
The results
The campaign achieved a reach of more than 6,000,000, and generated nearly 8,000 new visitors to the website.
![](https://www.agencyuk.com/wp-content/uploads/fly-images/1070/Jelly-Bean_Image_4-384x953-c.jpg)
![](https://www.agencyuk.com/wp-content/uploads/fly-images/1068/Jelly-Bean_Image_4.1-384x953-c.jpg)
![](https://www.agencyuk.com/wp-content/uploads/fly-images/1069/Jelly-Bean_Image_4.2-384x953-c.jpg)