Jelly Bean Factory

Digital brand awareness campaign

The Jelly Bean Factory is a gourmet product, with a more premium price point than other jelly beans. The campaign needed to show consumers what sets The Jelly Bean Factory apart.

The solution

Using their distinctive look & feel and tone of voice, we created a campaign plan and content to use across paid social and YouTube.

The results

The campaign achieved a reach of more than 6,000,000, and generated nearly 8,000 new visitors to the website.