Jelly Bean Factory
The Jelly Bean Factory is a gourmet product, with a more premium price point than other jelly beans. The campaign needed to show consumers what sets The Jelly Bean Factory apart.
Using their distinctive look & feel and tone of voice, we created a campaign plan and content to use across paid social and YouTube.
The campaign achieved a reach of more than 6,000,000, and generated nearly 8,000 new visitors to the website.