MRN
The Medical Research Network (MRN) are the world’s first and leading decentralised clinical trials company, aiding the progress of drug development in the home.
Since the Covid pandemic, remote based clinical trials is largely regarded as the future of drug development by Pharmaceutical, Biotech and contract research organisations (CRO’s). Lending itself to more accessible trials as the patient criteria and recruitment for trial inclusion becomes increasingly bespoke, MRN are at the forefront of process and technology that helps facilitate successful trial management.
As the business scales, the requirement for a disruptive brand that supports their global footprint has become necessary.
The solution
A distinct and disruptive approach to the brand and tone of voice has laid the foundation for a series of disruptive brand campaigns, running effectively through digital trade partnerships (Clinical Leader) and LinkedIN, advertising networks and a comprehensive SEO strategy.
The new website themrn.io is a multilingual site built on a LAMP stack, with a WordPress admin centre. SEO is activated through a monthly content plan.
The results
The MRN have scaled by more than 100% yoy. Now housing a global team of more than 200 people and operations in EMEA, China and Japan.
AgencyUK continue as lead agency managing brand, creative, digital platforms as well as website management and maintenance. Monthly campaigns support a business as usual programme of activity, with additional tentpole campaigns surrounding events, new product launches, new market penetration, mergers and acquisition.
