Send a Cow
Send A Cow are a UK based charity committed to stopping hunger and poverty in Africa. They work with families and communities to better educate them on sustainable farming techniques, helping them build a future with their land. We were appointed in 2015 to help raise the charity’s profile, by launching campaigns that build the brand nationally and increase donations internationally.
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The solution
Our Planting Hope campaign coincided with their recent Starbucks partnership, instantly giving us a national in-store presence for point of sale and donations. We generated national coverage by launching the Guinness World Record for the world’s longest selfie and we created a short film that was launched on National Panto Day, breaking all viral records online.
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