Send a Cow

Creative / Social & PR / Technology

Send A Cow are a UK based charity committed to stopping hunger and poverty in Africa. They work with families and communities to better educate them on sustainable farming techniques, helping them build a future with their land. We were appointed in 2015 to help raise the charity’s profile, by launching campaigns that build the brand nationally and increase donations internationally.

The solution

Our Planting Hope campaign coincided with their recent Starbucks partnership, instantly giving us a national in-store presence for point of sale and donations. We generated national coverage by launching the Guinness World Record for the world’s longest selfie and we created a short film that was launched on National Panto Day, breaking all viral records online.