Verm-X are well established in the animal nutritional supplement industry and were original pioneers in promoting the natural treatment of animals over the use of less sustainable man-made chemicals.
AUK used consumer insights and contemporary design to unlock a brand’s shelf appeal, opening it up to a whole new audience of ethical and ecologically aware consumers.
Despite being unable to make any claims, or even say the word ‘wormer’ on pack, we helped consumers make the connection between this daily supplement and increased gut health – like Yakult for dogs!
With this shift to B2C we had to also help them navigate the rebrand process with existing trade stockists and ardent direct customers.
Verm-X were launched across Europe and N. America. Global export sales have risen by more than 100%, due to the new eCommerce platform and seamless shipping service.