Welsh Beef
There’s beef and then there’s Welsh Beef. A top choice for chefs and available through most leading supermarkets in the UK, our role is to defend Welsh Beef’s position as the premium brand from Wales.
The brief
To strengthen their consumer facing brand and trade relationships.
We helped set up channels including eCRM, website content, social and PR, and supported their distribution plans with trade press and POS.
The solution
Our “Bred In Heaven” campaign enabled us to form a partnership with the RBS Six Nations Rugby, opening up opportunities to reach our target audience through national media coverage including Press, Online via Social Media and In-store.
The results
By positioning Welsh Red Meat as a premium brand in its own right and driving consumer demand, HCC saw a more diverse range of customers going into the stores and proactively requesting ‘Welsh’.
