Digital campaign / Website optimisation
Respro design and manufacture face masks for many activities from city cycling to X-treme sports.
They wanted to:
- Raise brand awareness with key audience groups for anti-pollution mask brand Respro
- Adaptive test and learn approach, to provide insights for future marketing plans
- Drive D2C product sales through respro.com
As the first campaign of its type for Respro, a test and learn approach was required. Upon going live, we identified that the existing website was not working effectively to drive conversions.
We targeted three key audience groups using paid social and search. The campaign used a variety of creative assets and messaging, in order to test what resonated best with these audiences. We also designed an optimised campaign landing page, to improve conversions.
- Successfully drove website traffic, with a CTR of 1.86%
- Testing is still in progress, following improved landing page going live