Pay-Per-Click (PPC) Services
At AUK, we’re specialists in PPC (pay-per-click). We help grow organisations by putting them directly in front of target consumers, driving high-quality traffic.
Our services range from audits, keyword analysis and competitor reviews to campaign management, which includes planning, optimisations and reporting on the performance of search campaigns. With over 14 years of experience and the most up-to-date accreditations, get in touch with us today to see how we can help you achieve your goals.
What is PPC?
PPC is a marketing channel designed to drive results right away. As you only pay when a user takes action, it’s one of the most cost-effective ways to reach people relevant to your business. With experience advertising across search, shopping, video marketing and remarketing, we can help you grow your reach exponentially.
Our PPC Services
Before we get to work, we complete an audit on the account to review previous activity, and align on your business goals for PPC. We use this time to identify new opportunities and find the best channels for your business, maximising cost efficiency. This helps us plan our approach so that we can create the best possible ads to not only help you reach new customers but also retarget existing ones.
PPC Keyword Research
PPC keyword research is an important starting point to delivering a successful campaign. The keywords targeted must consider users’ intentions; if they’re too narrow or broad in scope, then you won’t reach the right people. Combined with a deep understanding of the Google Ads interface, AUK uses in-house tools to identify the best possible keywords to keep relevancy high, so we can deliver an ad for each step of the funnel.
PPC Campaign Management
AUK’s process of PPC management involves account optimisation on a daily basis. We take into consideration a range of factors, including search terms report, impression share, auction insights, cost per acquisition and benchmark conversion rates. We’ll keep a close eye on your campaigns to avoid unnecessary spending, and capitalise on the areas of success to ensure you always stay a step ahead of your competition.