Sovereign Living, part of Sovereign Housing Group, one of the largest social housing groups in the country, has appointed TheAgency to raise the profile of affordable home ownership and its developments.
Andrea Collins, Development Communications Manager for Sovereign said, “Having looked at a number of potential agencies we chose TheAgency as they are best placed to work strategically with our business. New Build HomeBuy and Rent to HomeBuy are the ideal choice for many people looking for an affordable way to buy their own home, and this is a huge growth market.
We will be working with AgencyUK to target and raise awareness amongst new markets that would benefit from accessing these affordable options.” Sovereign has a number of new developments in the south and south west of England, as well as regeneration projects that TheAgency will be developing creative for in 2010.
Sammy Mansourpour, MD at AgencyUK said “We are delighted that Sovereign has chosen to work with us. The quality of the housing that Sovereign builds is staggering and there is a great opportunity for us to bring their homes to life and make them front of mind for people looking to buy their first home. Traditionally, New Build HomeBuy and Rent to HomeBuy haven’t been widely considered due to misconceptions around restrictive eligibility, so it’s a real option for many people. We’re very excited about the forthcoming projects and developing the creative and messaging that will target these audiences.”