• Home
  • Us
  • Work
    • BACK
    • Automotive
    • Charity & Third Sector
    • Consumer Wellness
    • Entertainment
    • Finance & Insurance
    • FMCG
    • Food & Drink
    • Medical & Meditech
  • Services
  • Purpose
  • News
  • Careers
Instagram icon Linkedin icon Twitter icon facebook icon
Menu
AUK News Brand Creative Digital Social Web
February, 3 2023 / Digital Web

What is Google Analytics 4 and Why is it Important?

What is GA4? In October 2022, Google made a big announcement – the newest...
Read more
December, 2 2022 / AUK News Digital

AgencyUK launch “The Knife Sentence” with Readipop artists for Thames Valley Police

Thames Valley Police have partnered with AgencyUK to launch their latest...
Read more
November, 29 2022 / Wellbeing Creative Digital

AgencyUK raises awareness for Julian House Christmas Appeal

Julian House is a charity that supports vulnerable and at-risk individuals,...
Read more
November, 28 2022 / Digital Social Web

Three tools for generating winning content topics

After attending Danny Richmond’s talk at the brightonSEO Conference 2022,...
Read more
/ Digital Social Web

What to consider when developing a B2B paid social strategy

After attending Diana Mereoiu’s talk at the brightonSEO Conference 2022,...
Read more
September, 12 2022 / Digital

Customer Experience in Email Marketing

Elliott, who oversees AUK's email marketing offering, shares his advice on...
Read more
August, 30 2022 / AUK News Brand Digital Web

RUHX launches new website with AgencyUK

  RUHX, the official charity of the Royal United Hospitals (RUH) NHS...
Read more
August, 22 2022 / AUK News Brand Creative Digital Social

Our Future Health appoint AgencyUK to drive largest ever health research programme

Set to be the UK’s largest ever health research programme, Our Future...
Read more
Pintrest Logo
August, 1 2022 / Digital Social Web

Pinterest is the platform for inspiration, aesthetically pleasing content and discovery

Do you want to get the most out of Pinterest but are not quite sure where to...
Read more
Agency UK Office
July, 22 2022 / AUK News Digital Social

Charlie’s First Month as an Intern at AgencyUK

Over the past couple of months, I have been working as a Social Media and...
Read more
Awards
July, 11 2022 / AUK News Creative Digital Social

The Independent Agency Awards 2022

Last week, AgencyUK attended MAD//fest, the UK’s boldest and most distinctive...
Read more
keyboard with create key
July, 1 2022 / Creative Digital

The marketing industry has overfunded technology and underfunded creativity

The marketing industry has invested heavily in tech, data and ‘performance...
Read more
A woman being filmed
/ Creative Digital Social Web

Video performance: a data-driven creative approach to video marketing

A dive into video performance from AUK Head of Digital, Adam Connett & Art...
Read more
SEO
February, 28 2022 / Digital Web

An Introduction to SEO

What is SEO? - SEO stands for Search Engine Optimisation, and it does exactly...
Read more
Introduction to Search Engine Optimisation
January, 28 2022 / Digital Web

An Introduction to Search Engine Marketing

Search Engine Marketing, or SEM, is one of the most practical and effective...
Read more
Children's Hospice Charity TV Advertising Campaign
January, 6 2022 / AUK News Creative Digital

AgencyUK launch TV campaign for Children’s Hospice South West

Children’s Hospice South West are one of the largest children’s hospice...
Read more
January, 3 2022 / AUK News Creative Digital Social Web

Bristol Against Cancer | Above & Beyond appoints AgencyUK

Bristol’s hospitals charity Above & Beyond has appointed AgencyUK for its...
Read more
June, 11 2020 / Digital

Bardsley England pitch bears fruit with appointment of AgencyUK as brand communications partner

Bardsley England are one of the UK’s largest producers of top fruit. The...
Read more
July, 5 2017 / Digital

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

I visited Goodwood Festival of Speed last week and it was fascinating to...
Read more
AUK Advertising
April, 3 2017 / Digital

Keeping your brand safe on the Google Display Network and YouTube

One of the great things about the internet is that it is the ultimate...
Read more
Social Media Channels
November, 16 2016 / Brand Digital

Making sense of popular statistical terms

Guest blog from Iridium Insights, specialists in data integration, analytics...
Read more
July, 28 2016 / Digital

Google is the new Twitter with its new Expanded Text Ads

Tuesday saw the launch of Google’s new Expanded Text Ads (ETAs for those of...
Read more
June, 30 2016 / Digital

An open letter to the ASA, CAP and Electoral Commission

I write not through political discontent, a disheartening towards our...
Read more
June, 20 2016 / Digital

Branding Brexit: the comms strategy failures around the EU referendum

By Sammy Mansourpour, Managing Director, AgencyUK Nine minutes before Boris...
Read more
April, 4 2016 / Digital

April Fool’s Day: The Best Brand Hoaxes this Year

It’s that time of year again - where brands get extra points for letting...
Read more
March, 1 2016 / Digital

AgencyUK helps charity Send a Cow raise over £2.3million

Last October AgencyUK was appointed by international development charity Send a...
Read more
February, 23 2016 / Digital

Lost in translation? BBC Three makes the move online

Last week BBC Three downed tools and officially made the switch to digital only...
Read more
February, 10 2016 / Digital

How Deadpool’s marketing is breaking the fourth wall

The latest Marvel Superhero movie is set for release this week and after a...
Read more
February, 8 2016 / Digital

Super Bowl 2016: The Ads

2016 marks the 50th anniversary of the Super Bowl so the pressure was on for...
Read more
Virtual Reality Digital Channel
January, 21 2016 / Digital

A Virtual Reality Check

Virtual reality is set to explode as 2016 is hailed as the year that VR hits...
Read more
July, 20 2015 / Digital

What to consider when looking for a new marketing agency

It may not be something you want to consider, or it may be something that has...
Read more
Digital TV Advertising Media Channel
April, 17 2015 / Digital

New research reveals Half of all UK ad spend now on Digital Media

By Ian Young, Media Manager at The Agency Recent research from eMarketer...
Read more
Mums Consumer
April, 14 2015 / Digital

Brands Encouraged To Make Emotional Connection To Mothers Online

At the recent Mumstock event in London last month it was revealed that brands...
Read more
kids mobile channel advertising content
April, 8 2015 / Digital

Political Marketing Needs To Step Up To Engage A Younger Demographic

Considering the imminent general election, there has been a lot of research...
Read more
Email marketing
March, 23 2015 / Digital

Top Marketing Strategies For Improving Email Reach & Engagement

Over 260 members of the Direct Marketing Association (DMA) were questioned...
Read more
ecommerce shopper retail marketiong mobile app
January, 26 2015 / Digital

Use Of Shopping Apps Increases 174% Year-On-Year

A new piece of research from Flurry Analytics has found that the use of apps in...
Read more
January, 12 2015 / Digital

66% of Marketers to Invest more in Tech in 2015

Around two-thirds of marketers questioned in a survey by Marketing Land said...
Read more
January, 5 2015 / Digital

Putting the Digital Consumer at the Heart of your Business

Today every consumer is a digital consumer, whether they’re tagging their...
Read more
Email marketing
/ Digital

Nearly Two-Thirds Of Shoppers Influenced By Direct Email

Nearly two-thirds of shoppers (64%) are likely to stop whatever they are doing...
Read more
Twitter social commerce
December, 24 2014 / Digital

After TV Sets, Users Prefer To Watch On Tablets – Not Desktop

New research from IpsosMediaCT for Thinkbox has found that tablets (for example...
Read more
AUK Advertising
December, 15 2014 / Digital

Over 50% Of Online Display Ads Go Unseen By Consumers

A recent study from the search engine giant Google has found that 56.1% of all...
Read more
eBay Shopping Retail Consumer eCommerce Web
December, 11 2014 / Digital Web

74% Of Online Retailers Lose Sales Due To “Irrelevant Promotions”

A new study by OrderDynamics reveals that just under three-quarters of online...
Read more
Multichannel Advertising eCommerce
December, 9 2014 / Digital

Black Friday Sales Break Record; Mobile Sees Significant Increase In Adoption

There was a lot of hype surrounding Black Friday, with predictions that the day...
Read more
Male Shopper Consumers eCommerce
December, 8 2014 / Digital

Online Shopping To Become More Personalised Thanks To ‘Swipe-To-Like’ Features

The future of online shopping looks set to become even more personalised thanks...
Read more
Website Eye tracking research UX UI
December, 4 2014 / Digital

Creating A Tech-Life Balance

A recent survey by Crucial asked 1,000 individuals in America aged between 18...
Read more
December, 1 2014 / Digital

Apple To Offer Programmatic Buying Of iAds

According to a recent article on Marketing Week, tech firm Apple is due to...
Read more
November, 28 2014 / Digital

UK Christmas Shoppers To Be Cautious With Money This Season

It seems that this Christmas shoppers in the UK are predicted to keep a tight...
Read more
eCommerce AgencyUK launch
November, 27 2014 / Digital

More Men To Shop In-Store This Black Friday

It is predicted that this coming Black Friday shopping extravaganza will see...
Read more
ecommerce shopper retail marketiong mobile app
November, 25 2014 / Digital

Black Friday Due To Be Biggest Online Shopping Day

In a recent report by The Telegraph it has been stated that this coming Black...
Read more
Christmas Online Consumer Retail
November, 24 2014 / Digital

20% Of Online Sales In 2018 To Occur During The Christmas Period

According to recent research from the computer software giant Adobe, 19.3% of...
Read more
Digital Media Agency User Experience
November, 21 2014 / Digital

Australia Prefers News Content In Digital Form

According to a new piece of research from Enhanced Media Metrics Australia...
Read more
Branded Websites
November, 19 2014 / Digital

Brands Need To Come Across As Useful In Order To Hold Onto Consumers

According to a new piece of research from Digital Dopamine, the concept of...
Read more
Millennial mobile social app
November, 18 2014 / Digital

Smartphones Most-Used Device For Product Info By 16-34 Year Olds

A recent piece of research conducted by the Internet Advertising Bureau (IAB)...
Read more
YouTube Desktop Social Channel
November, 7 2014 / Digital

50% OF All YouTube Views Come From Mobile Devices

It was recently revealed that 50% of all views on YouTube originate from mobile...
Read more
Automotive Car Brands
November, 4 2014 / Digital

Automotive Brands Embracing Mobile

A number of top automotive brands - including Audi, Volkswagen and Peugeot -...
Read more
November, 3 2014 / Digital

Google To Offer More Insights Into Shopper Behaviour & Media Consumption

By expanding its Consumer Barometer tool, Google will be able to offer...
Read more
October, 31 2014 / Digital

Facebook Becoming More Popular Than YouTube For Video Marketing

New research from Socialbakers has found that Facebook is swiftly overtaking...
Read more
European Consumer Advertising
October, 30 2014 / Digital

UK Consumers Do More Online Shopping Than Other Europeans

A recent survey from Hermes, called the 'Parcel Deliveries Usage and Attitude...
Read more
Multichannel Advertising eCommerce
October, 28 2014 / Digital

New EE TV Service To Be Launched In The UK

The giant telecoms company EE recently announced plans to launch a TV service...
Read more
Amazon user experience ecoomerce retail app
October, 22 2014 / Digital

Amazon Opens First Physical Store For Christmas Surge

With Christmas swiftly approaching, online retail giant Amazon has opened its...
Read more
Mobile Advertising Influencer
October, 21 2014 / Digital

The Cult Apps Used By Youths

Recently released statistics from app analytics firm Flurry have revealed the...
Read more
AUK Advertising
October, 20 2014 / Digital

20% Of Ad Budgets Spent On Native Advertising

According to the latest Internet Advertising Bureau UK Digital Ad Spend report,...
Read more
European Consumer Advertising
October, 15 2014 / Digital

European Commission Approves Facebook Acquisition Of WhatsApp

The European Commission has approved the acquisition of WhatsApp by social...
Read more
Digital TV Advertising Media Channel
October, 14 2014 / Digital

Digital Advertising Needs More Focused Attention From Marketers

Digital advertising has been found to waste both the time and money of...
Read more
BBC iPlayer mobile app
October, 13 2014 / Digital

BBC To Use IMImobile To Merge Mobile & Social Audience Engagement

The BBC recently awarded a contract to IMImobile - specifically the company's...
Read more
Wifi Mobile digital user experience
October, 8 2014 / Digital

Content Marketing World Conference Takeaways

The Content Marketing world conference very recently drew to a close, featuring...
Read more
Data marketing Kindle and Amazon
October, 6 2014 / Digital

Amazon Rated The Number One Company For Customer Experience

A recent study by eDigitalResearch, entitled the 'eChannel Retail Benchmark'...
Read more
UK Advertising Tech Market
September, 29 2014 / Digital

Marketing Attribution Key To Digital Marketing Success

Marketing attribution is a key phrase used by many professionals in the...
Read more
.Net Magazine brand launch
September, 26 2014 / Digital

Majority Of Employees Want A Digital Engagement Programme

A recent survey by TechnologyAdvice has shown that more than 70% of the 398...
Read more
eBay Shopping Retail Consumer eCommerce Web
September, 25 2014 / Digital

eBay In Talks With FMCG Brands For Mobile Advertising

Online auction site eBay is in talks with a number of companies, including "big...
Read more
Email marketing
September, 24 2014 / Digital

M-Commerce Sales Being Driven By Email

A new piece of research conducted by Custora has found that marketing emails...
Read more
Multichannel Integrated Advertising
September, 18 2014 / Digital

Brands Double Investment In Programmatic Platforms

A new survey by the World Federation of Advertisers (WFA) has revealed that the...
Read more
Mobile Commerce ecommerce app
September, 11 2014 / Digital

Mobile Ads Have Higher CTRs In Mobile Ads Than On Desktop

Recent data shows that the click-through rates (CTRs) for ads found on mobile...
Read more
September, 8 2014 / Digital

The Wearables Market: Why Data Teams Must Embrace It

Wearable technology and the data gathered from it is becoming more and more...
Read more
AUK Advertising
September, 2 2014 / Digital

Marketers To Invest More In Programmatic Ad Spending

Spending on programmatic ads is expected to increase dramatically in the near...
Read more
Millennial mobile social app
August, 28 2014 / Digital

Mobile Proximity Marketing Introduced In Liverpool

A recent marketing ploy by the city of Liverpool has seen Bluetooth Beacons,...
Read more
Global Advertising Financial Service FS Advertising Media
August, 26 2014 / Digital

Global Adspend Reached $19.3 Billion In 2013

A recent study by Interactive Advertising Bureau (IAB) has revealed that global...
Read more
Male Shopper Consumers eCommerce
August, 21 2014 / Digital

Online Shopping Figures Boosted By Superfast Broadband

Recent data published by both The Telegraph and The Drum suggest that the wider...
Read more
Digital TV Advertising Media Channel
August, 20 2014 / Digital

Online TV Revenue In UK Grew 41% In 2013, Subscriptions By 71%

Online TV revenue in the UK increased by 41% and reached £364 million last...
Read more
Mobile Commerce ecommerce app
August, 19 2014 / Digital

Mobile Accounts For 38% Of Paid Search Clicks In UK

Mobile continues to grow in importance for advertisers and in the second...
Read more
Marketing executive team
August, 18 2014 / Digital

Heads Of Marketing At Top Law Firms Can Earn Up To £500,000

According to a recent article published on Marketing Week, quoting research...
Read more
ecommerce website consumer spending
August, 12 2014 / Digital

Beyond CRM & Onto Marketing Automation

Marketing professionals constantly have to deal with new developments within...
Read more
Virtual Reality Digital Channel
August, 8 2014 / Digital

Top Brands Invest In Virtual Reality Software

A number of top global brands have been investing time and money into virtual...
Read more
Millennial mobile social app
August, 7 2014 / Digital

Over Two-Thirds Of 18-24 Year Olds Don’t Mind Sharing Data

According to recent data pulled from a study conducted by Webtrends, over...
Read more
Email marketing
August, 5 2014 / Digital

E-mail Marketing: What You Need To Track

There are a number of different things to consider when it comes to e-mail...
Read more
Mobile Advertising Influencer
July, 29 2014 / Digital

Generation X & Millennials Almost Equally Tech Savvy

Millennials are not that far ahead of the previous generation in terms of...
Read more
.Net Magazine brand launch
July, 16 2014 / Digital

How Can Businesses Benefit From Marketing Automation?

Marketing automation is a great tool for improving a company's e-mail...
Read more
Laura apprentice agencyuk
July, 11 2014 / AUK News Digital

Open Data, Data Democracy and Bath:Hacked

The Agency attended Bath:Hacked event in March, chaired by Richard Speigal and...
Read more
Natwest banking brand
July, 9 2014 / Digital

Programmatic On The Rise With A Market Share Of 28%

Programmatic ad buying accounted for 28% of the display advertising market in...
Read more
Mobile ecommerce security
July, 8 2014 / Digital

44% Of Britons Shop On Mobile Devices

Mobile shopping is becoming more popular among consumers in the UK and 44% use...
Read more
ecommerce website consumer spending
July, 7 2014 / Digital

E-tail Sales In UK To Rise 16% In 2018

Marketing and media research group eMarketer has estimated that electronic...
Read more
mobile video Social Media Influencer
July, 4 2014 / Brand Digital

61% Of Companies Increase Analytics Budget, But Skills Gap Remains An Issue

According to the latest Measurement and Analytics Report by Econsultancy and...
Read more
Professional services marketing online digital strategy
July, 3 2014 / Digital

UK Marketers Remain Uncertain About RTA

A recent survey by UK advertising industry body ISBA has revealed that the...
Read more
Blogger blog writing content social strategy
July, 2 2014 / Digital

Content Is Key, But It Needs Editors

Nowadays the focus of marketers lies heavily on content - everyone is investing...
Read more
Christmas retail advertising
July, 1 2014 / Digital

Showrooming Presents New Opportunities For Retailers

Showrooming is the practice of examining merchandise in a traditional store,...
Read more
Mobile Commerce ecommerce app
June, 23 2014 / Digital

Businesses Rushing To Keep Up With Mobile Data

Mobile devices are being used for more and more everyday activities, creating a...
Read more
Mobile ecommerce security
June, 17 2014 / Digital

How Can Brands Keep Up With The Increasing Use Of Mobile?

People are increasingly using their mobile devices to access the web, shop...
Read more
AUK Chat app software
June, 13 2014 / Digital

Three Overestimated Mobile Marketing Fads

Mobile marketing is a rapidly developing segment of the industry, so it is only...
Read more
eCommerce AUK Web
June, 10 2014 / Digital

Online Consumer Spending Is Growing At 11% Annually

Online spending accounts for 20% of all customer purchases with credit and...
Read more
QR Codes Mobile App Promotions Retail
June, 3 2014 / Digital

QR Codes Are Dead, What’s Next?

Econsultancy author Christopher Ratcliff believes there are many reasons why QR...
Read more
Digital TV Advertising Media Channel
May, 30 2014 / Digital

Marketers To Spend More On Programmatic Media In 2018

A survey by AdExchanger Research has revealed that programmatic ad buying is...
Read more
Male Shopper Consumers eCommerce
May, 22 2014 / AUK News Brand Digital

Harnessing The Power Of The Digital Consumer

We live in a world where media is increasingly fragmented and brands have to...
Read more
May, 19 2014 / Digital

Google Makes MCC Scripts Available For All AdWords Users

Google has made the scripts of its My Client Center (MCC) tool available to all...
Read more
eCommerce AgencyUK launch
May, 16 2014 / Digital

High Expectations From Online Shoppers Drive E-Retail Development

E-commerce is a fast-developing industry, but it seems that the expectations of...
Read more
Multichannel Integrated Advertising
May, 9 2014 / Digital

Advertisers Relocate Budgets From TV To Digital Video

Most brand marketers and advertising agency executives expect original digital...
Read more
Mobile Search engine optimisation
May, 8 2014 / Digital

4G Encourages Users To Shop From Their Smartphone

Over two thirds of 4G users feel that faster access to the Internet increases...
Read more
UK Advertising Tech Market
April, 23 2014 / Digital

Londoners Spend More Time & Cash Online Than Rest Of UK

Fresh figures from website customer tracker Qubit highlight Londoners' love of...
Read more
ecommerce website consumer spending
April, 22 2014 / Digital

Improving Customer Experience Key To Boosting CLV

The best way to achieve customer lifetime value (CLV) is by improving user...
Read more
Global Advertising Financial Service FS Advertising Media
April, 21 2014 / Digital

Consumers Engage With Financial Ads More On Weekends

Consumers are most likely to make use of special offers from financial...
Read more
Mobile ecommerce security
April, 18 2014 / Digital

41% Of Britons Happy To Buy Online

E-commerce is rapidly growing in the UK as users are becoming more happy to...
Read more
Mobile Search engine optimisation
April, 16 2014 / Digital Web

3 Steps For A Successful Mobile Marketing Campaign

With mobile marketing quickly dominating the sector, marketers need to adjust...
Read more
Mobile ecommerce security
April, 14 2014 / Digital

Consumers Increasingly Using Their Mobile Devices In-Store

People from around the world are increasingly turning to their mobile devices...
Read more
Email marketing
April, 8 2014 / Digital

68% Of UK Marketers Rate Email As Best Channel For ROI

UK marketers continue to view email as the channel generating the highest...
Read more
eCommerce AUK Web
April, 2 2014 / Digital Web

New Retail Era Begins As Shoppers Move Online

The rapid uptake of mobile and the increasing influence of social networks are...
Read more
eCommerce AgencyUK launch
March, 27 2014 / Digital

UK E-Commerce Sales To Grow By 16% In 2015

The UK e-commerce market is poised for growth of 16% this year, which will push...
Read more
ecommerce shopper retail marketiong mobile app
March, 25 2014 / Digital

E-Commerce Keeps Retail Industry Afloat In February

The floods that devastated the UK in February had a negative effect on high...
Read more
Social Retail eCommerce Digital Shopper
March, 17 2014 / Digital

Two-Thirds Of Global Firms Distrust Their Own Digital Strategy

Digitally-inspired marketing strategies are now being increasingly adopted by...
Read more
eBay Shopping Retail Consumer eCommerce Web
March, 6 2014 / Digital

eBay Report Sheds Light On Omni-Channel Behaviour Of UK Consumers

Roughly a third of UK consumers research products in-store before making a...
Read more
Mobile Search engine optimisation
March, 5 2014 / Digital

Young People Still Engaged By Mobile

Mobile is still the channel most popular amongst young consumers, a new report...
Read more
TV Advertising Spend
February, 25 2014 / Digital

TV Still Britain’s Go-To Device For Programme Viewing

The latest UK viewing figures from Thinkbox, the marketing body for commercial...
Read more
Data marketing Kindle and Amazon
February, 20 2014 / Digital

A Great Tablet Experience Has A Positive Effect On Brand Perception

Receiving a good shopping experience on tablets is starting to have an effect...
Read more
Supermarket Brands Integrated Advertising
February, 19 2014 / Digital

Over 75% Of Europeans Satisfied With Online Shopping Experience

As many as 76% of European consumers are happy with the experience they get...
Read more
Wifi Mobile digital user experience
February, 18 2014 / Digital

M-Commerce Gains Popularity In The UK

New research published by Cheil Worldwide reveals that m-commerce is making...
Read more
Multichannel Integrated Advertising
February, 10 2014 / Digital

Multi-Screening Doesn’t Always Involve The TV

Watching TV is an activity largely associated with multi-screening - dividing...
Read more
Marketing executive team
February, 7 2014 / Digital

60% Of Businesses To Increase Marketing Budgets In 2014

Almost 60% of businesses are planning to invest more in their marketing...
Read more
February, 5 2014 / Digital

Google Experts See Growth Potential In Weather Advertising

UK marketers can utilise the extremely unpredictable nature of the country's...
Read more
Male Shopper Consumers eCommerce
January, 29 2014 / Digital

Adding Mobile To Retargeting Mix Boosts Sales By 18%

Marketers are using various tactics to regain the interest of customers who...
Read more
Online Video Streaming YouTube
January, 24 2014 / Digital

Online Performance Marketing Adds £14Bn To Advertiser Revenue In 2013

Last year, affiliate marketing and lead generation added £14 billion to the...
Read more
Millennial mobile social app
January, 23 2014 / Digital

Millennials Most Open To Marketing Influence Via Mobile Channels

The Millennial generation now constitutes almost a quarter of the UK population...
Read more
ecommerce shopper retail marketiong mobile app
January, 8 2014 / Digital

E-mail, Reviews And Apps Most Helpful Digital Tools For Shoppers

E-mails from brands and retailers, along with product reviews and shopping...
Read more
ecommerce website consumer spending
December, 23 2013 / Brand Digital

Online Spending Hits £10bn in November

Christmas shopping fever seems to have struck British consumers earlier this...
Read more
Old Consumer Online Baby boomer
December, 20 2013 / Brand Digital

58% Of UK Silver Surfers Shop Online

A whopping 58% of people aged 66-88 shop online, which is just one percentage...
Read more
AUK Advertising
December, 19 2013 / Digital

Digital Marketing Technologies Tipped To Trend In 2014

With the continued rapid growth of digital communications channels in mind,...
Read more
Integrated online retail channels ecommerce
December, 17 2013 / Digital

53% Of Travel Marketers Lack Multilingual Online Strategy

The Internet is a vital hub for people planning their holiday. But according to...
Read more
Retail mobile digital app
December, 13 2013 / Digital

Mobile To Grab 15% Share Of Agencies 2014 Digital Budgets

Media agencies have high hopes for mobile technology, a trend that will be well...
Read more
Facebook social user
December, 12 2013 / Digital

Facebook Targets Travel Companies In 2014

Facebook plans to launch events, research and ad targeting improvements in its...
Read more
Multichannel Advertising eCommerce
December, 10 2013 / Digital

Cyber Monday 2013 Named Busiest Ever Online Shopping Day

Experian's latest report into the state of online shopping on Cyber Monday,...
Read more
December, 9 2013 / Digital

Retailers To Deliver Richer And More Personalised Shopping Experiences In 2014

In an attempt to help e-retailers better prepare their campaigns for 2014,...
Read more
Grey market tech mobile app old people
November, 23 2013 / Digital Web

How Charities Are Increasingly Using Mobile Technology

Blackbaud's recent report into the state of the not-for-profit industry shows...
Read more
ecommerce website consumer spending
November, 22 2013 / Digital

58% Of UK Shoppers Increase Time Spent Online Comparing Product Prices

A new report released this week from research and training charity IGD predicts...
Read more
Mobile Search engine optimisation
November, 15 2013 / Digital

Mobile Helps Health Marketers Engage With Patients

Nowadays, mobile devices play a huge part in our everyday lives, especially...
Read more
Christmas Online Consumer Retail
November, 13 2013 / Digital

E-Commerce Spending Predicted To Pass £10Bn This December

It will be interesting to see whether Interactive Media In Retail Group (IMRG)...
Read more
Mobile Commerce ecommerce app
November, 7 2013 / Digital

32% Of UK Top Travel Brands Still Not Marketing Across Mobile Channels

The latest report from the Internet Advertising Bureau UK (IAB), has stated...
Read more
ecommerce website consumer spending
November, 4 2013 / Digital

34% Of UK Online Shoppers Searching For Deals

A new study which polled 2,000 online shoppers has confirmed that when buying...
Read more
Millennial mobile social app
October, 30 2013 / Digital

Mobile Gaming A Great Market To Tap

The mobile gaming market is offering some great opportunities for companies...
Read more
QR Codes Mobile App Promotions Retail
October, 24 2013 / Digital

Mobile Ad Spend Set To Triple By 2018

A new report has suggested that global mobile ad spend will reach more than $39...
Read more
October, 23 2013 / Digital

Google And Facebook Suffer Drop In Visits Since 2012

According to a new study from Experian, Google UK is still the website accessed...
Read more
eCommerce confectionary fmcg sweets consumer behaviour
October, 22 2013 / Digital

Online Confectionery Shopping Potential Yet To Be Tapped

More than nine in ten adults in the UK purchase confectionery, but just 12% of...
Read more
Multichannel Integrated Advertising
October, 21 2013 / Digital

Multiple Screens Limit Consumers’ Attention Span For Marketing Messages

The other day I came across new research conducted by YouGov on behalf of...
Read more
Augmented reality food and drink fmcg
October, 17 2013 / Digital

Global Consumers Ready To Embrace Online Grocery Shopping

Online grocery shopping is already gaining momentum around the world, with a...
Read more
Outdoor Out of Home Advertising
October, 15 2013 / Digital

UK Ad Spend To Grow 5% in 2014

The advertising sector in the United Kingdom will see a 5% increase next year,...
Read more
Christmas Shopping Harrods
October, 14 2013 / Digital

43% Of UK Internet Users Will Shop Mainly Online During Holiday Season

During November and December, or "the holiday season," 43% of internet users...
Read more
Mobile Commerce ecommerce app
October, 11 2013 / Digital

Price And Location Key To UK Mobile Auto Searchers

According to research I came across the other day, mobile auto search is really...
Read more
UK Shoppers Consumer trends
October, 10 2013 / Digital

Britons Yet To Embrace Mobile Wallet Technology

Mobile payment technologies are yet to win the hearts of British consumers,...
Read more
Mum Shop Online Consumers
October, 9 2013 / Digital

Smart Devices Become Mums’s Indispensable Companions

I wasn't surprised to read recently that smartphones are becoming a true...
Read more
October, 7 2013 / Digital

Google Unveils New Search Algorithm

I was recently reading an article about Google announcing its new algorithm...
Read more
ecommerce website consumer spending
October, 4 2013 / Digital

UK Online Shoppers Seek Convenience And Flexibility

According to new research I came across the other day, 47% of shoppers in the...
Read more
Christmas Retail advertising consumers ecommerce
October, 1 2013 / Digital

UK Shoppers Getting Ready For A Mobile Christmas

With Christmas not that far away, market researchers are already rushing to...
Read more
Multichannel Advertising eCommerce
September, 23 2013 / Digital

The “Digital Breadcrumbs” Lawyers Must Leave For Customers

In the legal industry, taking steps to capture the attention of potential...
Read more
AUK Brand CVG Magazine
September, 13 2013 / Brand Digital

Gamers Happy To Receive Value Exchange Ads

I came across a recent report from MediaBrix, an advertising and services...
Read more
Experimental Marketing
September, 12 2013 / Digital

Public Sectors Shift To Digital Could Be Easier Than You Think

Public sector bodies are rushing to "go digital" by starting to offer a flurry...
Read more
Mobile ecommerce security
September, 10 2013 / Digital Web

20% Of Brits Shop Online More Than In-Store

It won't come as much of a surprise to reveal that the popularity of e-commerce...
Read more
AUK on Gaming Brands
August, 30 2013 / Digital

44% Of Connected Brits Play Online Games

I knew online gaming was popular, but it was still a surprise to find out that...
Read more
Student audience youth millennial consumer
August, 22 2013 / Digital Social

Students Want Entertainment From Online Brands

James Eder from StudentBeans.com has good advice for marketers when it comes to...
Read more
Professional services marketing online digital strategy
August, 20 2013 / Digital

Benefits Of Online Marketing For Professional Services Providers

Successful online marketing requires a clear understanding of business goals...
Read more
Multichannel Integrated Advertising
August, 9 2013 / Digital

How Digital Media Transforms Britons Living Room

The latest report from telecoms regulator Ofcom is full of surprising facts and...
Read more
Data marketing Kindle and Amazon
August, 2 2013 / Digital

Tablets Drive Growth In Retail Search Volumes

The UK online retail industry is receiving a huge boost from tablet devices as...
Read more
Digital TV Advertising Media Channel
August, 1 2013 / Digital

30% Of People Most Engaged With TV Ads During Movies

Recent Avid-sponsored research study conducted by Ovum, based on responses from...
Read more
AUK Brand CVG Magazine
July, 31 2013 / Digital

Gaming Scores Serious Points For Marketing Potential

An interesting article by Marketing Week has revealed the potential of gaming...
Read more
Data protection EU regulation
July, 25 2013 / Digital

Germany’s Chancellor Advocates For Stricter Data Protection Rules

The marketing industry will likely face tougher data protection laws following...
Read more
Mobile Commerce ecommerce app
July, 22 2013 / Digital

22% Of Companies Yet To Jump On The Mobile Bandwagon

22% of companies across the UK have taken no measures to build their presence...
Read more
Hotel marketing local search
July, 18 2013 / Digital

25% Of Hotel-Related Searches Come From Mobile

A recent report from SEO and PPC consulting and technology specialist...
Read more
Traveller brand travel tourism
July, 16 2013 / Digital

What Constitutes A Bad Mobile Experience For Travellers?

Today's traveller looks for information on-the-go. While some tend to plan...
Read more
July, 12 2013 / Digital

ICO Urges Google To Amend Privacy Policy Until 20 September

The Information Commissioner’s Office (ICO) has asked search giant Google to...
Read more
Millennial mobile social app
July, 8 2013 / Digital

25% Of Mobile Users Online For Over 6 Hours A Day

We are already aware of the increasing impact of mobile technology on...
Read more
Charity fundraising marketing
July, 5 2013 / Digital

Top Tips For Charities Wishing To Build Strong Digital Infrastructure

Charities, like most organisations, are being constantly persuaded to go online...
Read more
ecommerce website consumer spending
July, 4 2013 / Digital

Global E-Commerce Sales To Hit $1.2Trn In 2013

I came across figures from insights provider eMarketer revealing that, by the...
Read more
Pharmaceutical marketing team
July, 3 2013 / Digital

Online Pharma Marketing Keeps Delivering Strong Results

An analysis of 1.3 billion pharmaceutical ad impressions from more than 15...
Read more
Student mobile app millennial social media
July, 2 2013 / Digital

Universities Faster In Mobile Technology Uptake Than Retailers

It might sound quite strange, but the facts speak for themselves: traditional...
Read more
Mobile Search engine optimisation
July, 1 2013 / Digital

Search Advertising To Attract Over 50% Of Digital Ad Investment By 2016

Marketing magazine has revealed that by 2016, search advertising will attract...
Read more
eCommerce AgencyUK launch
June, 27 2013 / Digital

Half Of Britons Now Use Mobile Devices For Shopping

Smartphones have become UK shoppers' top sales assistant, a trend that explains...
Read more
June, 26 2013 / Digital

Just 8% Of UK Top Retailers Have Tablet-Optimised Website

It seems that whilst UK retailers are rushing to optimise their websites for...
Read more
Integrated online retail channels ecommerce
June, 25 2013 / Digital

Online Retail Sales Up By 16%

Yesterday I came across the latest IMRG Capgemini e-Retail Sales Index report,...
Read more
AUK Advertising
June, 24 2013 / Digital

45% Of Consumers Willing To Share Private Data In Return For More Relevant Ads

Some 45% of people across the globe wouldn't mind exchanging all of their...
Read more
Advertising AgencyUK Global Launch
June, 20 2013 / Digital

Global Mobile Media Spend To Hit $200Bn By 2017

I came across a report from Strategy Analytics predicting that by 2017, global...
Read more
Consumer Branding
June, 14 2013 / Digital

Consumer Satisfaction With E-Retailers Hits All-Time High

In their latest eCustomer Service Index report, IMRG and eDigital Research...
Read more
TV Advertising Spend
/ Digital

20% Of Parents Feel Tempted To Buy After Seeing An Ad

A recent survey from UK parenting site Parentdish, which claimed that 20% of...
Read more
Online Video Streaming YouTube
June, 13 2013 / Digital

FMCG Outstrips Entertainment As Top Online Video Spender

In the first quarter of 2013, advertisers in the fast-moving consumer goods...
Read more
ecommerce shopper retail marketiong mobile app
June, 12 2013 / Digital

M-Retail Zooms 5,000% In Just Three Years

According to new research published this week, m-commerce sales have ballooned...
Read more
ecommerce website consumer spending
June, 11 2013 / Digital

Wealthy Consumers Like Shopping Online

It's a common belief that wealthy people are not big fans of online shopping,...
Read more
London Recruitment Brand AUK
June, 10 2013 / Digital

UK Ad Spend To Grow 4.4% A Year By 2017

By 2017 the UK advertising industry is tipped to become the country's fastest...
Read more
Search Marketing Survey
June, 7 2013 / Digital Web

Top Tips To A High Search Result Ranking

An interesting article from Thomas Vollrath, CEO of 123-reg's parent company...
Read more
UK Shoppers Consumer trends
June, 5 2013 / Digital

CRR Report Paints Gloomy Picture of UK Retail Industry

It would probably be quite disturbing for retailers to hear the latest...
Read more
UK Consumer Shopping
June, 4 2013 / Digital

10% Of Retail Sales Took Place Online In April

Some 10% of retail sales in April were conducted on the web, as many Britons...
Read more
eCommerce AgencyUK launch
June, 3 2013 / Digital

36% Of Britons Do Most Of Their Shopping Online

I read yet another report this week confirming that UK consumers are...
Read more
Grey market tech mobile app old people
May, 30 2013 / Digital

Silver Surfers In Europe Now Spend More Time Online

Europeans in the 55-plus age group are emerging as a generation who are staying...
Read more
Apprentice creative agency
May, 29 2013 / Digital

UK Small Firms Cut Back On Traditional Marketing To Enhance Digital Presence

I came across the results of recent research from deal-of-the-day website...
Read more
Mobile ecommerce security
May, 28 2013 / Digital

Tablets Foster TV Consumption According To BBC Study

People use tablets chiefly to view published content or browse the Internet and...
Read more
Social Retail eCommerce Digital Shopper
May, 24 2013 / Digital

Embracing Digital Is Key To Success, Research Finds

'High digital performers', or brands that are embracing mobile and online...
Read more
Teen brand retail eCommerce
May, 22 2013 / Digital

Warmer Weather Spurs Online Retail Sales In April

Last months e-commerce received a huge boost from the higher temperatures that...
Read more
Baby boomer consumer generation
May, 21 2013 / Digital Social Web

New Online Tool Deciphers Tweets To Reveal Age And Gender

A recent article gives details about an online program developed by a team of...
Read more
Mobile Search engine optimisation
May, 16 2013 / Digital

Over 50% Of Britons Unhappy With M-Commerce Experience

It was interesting to read recently that nearly 50% of Britons using their...
Read more
Blogger blog writing content social strategy
May, 15 2013 / Digital

M-Commerce Apps Most Popular With UK Smartphone Users

I read this week a report from media and marketing researcher Arbitron, which...
Read more
Home Shopping eCommerce Website
May, 13 2013 / Digital Web

Good Delivery Experience Stimulates Consumers To Shop Again

This week the fifth annual UK Consumer Home Deliver Review was published from...
Read more
Male Shopper Consumers eCommerce
May, 9 2013 / Digital

Young Men Like Shopping Online, Research Finds

Although shopaholic is a title usually reserved solely for women, men also seem...
Read more
Twitter Brand Advertising
May, 8 2013 / Digital

Twitter Is The Fastest Growing Social Platform Globally

On a global scale, Twitter was the fastest-growing social networking site...
Read more
Social Retail eCommerce Digital Shopper
May, 7 2013 / Digital

UK Retailers To See Online Sales Abroad Surge Seven Times In 2020

In 2020, UK retailers will record online sales abroad seven times higher than...
Read more
Social Media Channels
May, 2 2013 / Digital

Online Media Gaining Strong Traction In Europe

According to a recent report, consumers living on the old continent have quite...
Read more
ecommerce shopper retail marketiong mobile app
April, 30 2013 / Digital

Mobile Can Help Tame The Risk Of Showrooming

Retailers may have already noticed customers visiting their stores, trying out...
Read more
Retail mobile digital app
April, 29 2013 / Digital

Over 50% of Companies Online Show Double-digit Growth

Online businesses in the UK are making steady progress despite the unstable...
Read more
Social Retail eCommerce Digital Shopper
April, 25 2013 / Digital

Shoppers Turn To Tech, Even In-Store

A study by Euromonitor International, showing that a growing number of in-store...
Read more
Outdoor Out of Home Advertising
April, 24 2013 / Digital

Global Marketers Spent Heavily On Traditional Media In 2012

Market researcher Nielsen have revealed that, despite the explosive growth in...
Read more
Mum Shop Online Consumers
April, 18 2013 / Digital

Women Increasingly Turn To Digital Media After Giving Birth

I read recently an article in the Marketing Magazine suggesting that mothers...
Read more
Mobile Search engine optimisation
April, 17 2013 / Digital

40% Of Consumers Run Mobile Searches Whilst Watching TV

Recent findings from a study conducted jointly by iAcquire and Survey Monkey,...
Read more
April, 16 2013 / Digital

Cold Snap Freezes High Street Sales In March

The extreme cold weather which gripped the UK in March also brought a decline...
Read more
Trustpilot Social Media Sentiment
April, 12 2013 / Digital

24% Of Britons Find It Hard To Identify Pirate Sites

According to a new survey, more than two in 10 adults in the UK are not capable...
Read more
Customer Experience UX UI
April, 11 2013 / Digital

64% of Tech-Savvy UK Online Shoppers Complain Of Bad Customers Service

More than six in 10 online shoppers in the UK are not satisfied with the...
Read more
Data Marketing CRM
April, 10 2013 / Digital

Most Marketers Still Ground Strategies On Hunches And Experience – IBM

Just 23% of businesses believe that they manage big data successfully enough to...
Read more
Outdoor Out of Home Advertising
April, 5 2013 / Digital

Outdoor Ads Stimulate Responses In Europe

Out-of-home commercials are increasingly driving European consumers to go...
Read more
Integrated online retail channels ecommerce
April, 4 2013 / Digital

Mobile Shopping To Stage Double Growth By 2014

I came across the results from a mobile retail study by retail researcher...
Read more
Global Advertising Financial Service FS Advertising Media
April, 3 2013 / Digital

Global Firms To Hike Digital Ad Spend By 14.6% In 2013

According to the latest report from GroupM, companies across the globe will...
Read more
Old Consumer Online Baby boomer
April, 2 2013 / Digital

YouGov Survey shows online increases importance for older people

Online access continues to play an increasingly vital role in the life of older...
Read more
eCommerce AgencyUK launch
March, 28 2013 / Digital

Price, Trust And Choice Key Drivers Of Consumers’ Online Buying Decisions

It's no surprise to find out that most global consumers consider price as the...
Read more
ecommerce shopper retail marketiong mobile app
March, 26 2013 / Digital

Less Than 10% of UK Small Firms Have A Mobile Version Of Their Website

Nearly half of small businesses in the UK are already using different forms of...
Read more
Microsoft Technology Channel Digital Applications
March, 22 2013 / Digital

Consumers Like Mobile Apps More Than Mobile Sites

Companies often wonder what will be better for their businesses - creating...
Read more
Retail mobile digital app
March, 21 2013 / Digital

Some Mobile Marketing Features Consumers Appreciate

Today's consumer is ready to engage with retailers on the go as more and more...
Read more
ecommerce shopper retail marketiong mobile app
March, 18 2013 / Digital

Cross-Border Trade Lures UK Online Retailers

As the UK e-commerce market is beginning to reach a much more advanced stage...
Read more
AUK Advertising
March, 11 2013 / Digital

UK Smartphone Users Broadly Resistant To Mobile Ads

Despite the growing popularity of mobile advertising, over half of UK...
Read more
Mobile ecommerce security
March, 7 2013 / Digital

Mobility Top Priority For 35% Of Global CIOs

One-third of chief information officers (CIOs) across the globe have made...
Read more
UK Digital Social Engagement
March, 5 2013 / Digital

Briton Is Most Digitally Engaged Nation In Europe

Believe it or not, our country is a champion in terms of time spent online and...
Read more
ecommerce shopper retail marketiong mobile app
March, 4 2013 / Digital

Bringing Digital Technology In-Store Is One Of E-Retailers’ 2013 Priorities

Expanding sales power in Europe, bringing digital technology in-store and...
Read more
Mobile App Data Security
March, 1 2013 / Digital Web

63% of Consumers Reluctant To Share Personal Data With Apps

A report from global trade association MEF, carried out in partnership with On...
Read more
AUK Advertising
February, 25 2013 / Digital

More Than 90% Of Britons Don’t Trust Adverts Seen Online

A recent survey carried out by Adblock Plus, intended to sound out consumers'...
Read more
ecommerce website consumer spending
February, 21 2013 / Digital Web

Online Retail Sales Grow 16% In January

The e-commerce industry exited January with flying colours, recording a 16%...
Read more
Multichannel Integrated Advertising
February, 18 2013 / Digital Web

Internet Use To Surge By 300% Over Next Five Years

Recently, I read an article in the International Business Times which stated...
Read more
Male Shopper Consumers eCommerce
February, 15 2013 / Digital

E-Commerce To Capture A Third Of UK Retail Market By 2022

E-commerce continues to gain traction in the UK and currently the segment...
Read more
Mobile Commerce ecommerce app
February, 14 2013 / Digital

Just 16% of Marketers have a Mobile Strategy

Given the explosive growth of mobile technology and the positive impact it has...
Read more
eCommerce AUK Web
February, 13 2013 / Digital

Nearly 75% Of UK Firms To Hike Investments In Digital Marketing Technology In 2013

According to a new study published this week, the share of UK companies which...
Read more
Multichannel Advertising eCommerce
February, 12 2013 / Digital

Internet Users Prefer To Stay Invisible To Advertisers Survey Finds

It was quite surprising to read today that advertisers across the globe may...
Read more
Mobile App for learner drivers
February, 11 2013 / Digital Web

Marketing Professionals Still Finding Difficulties In Adopting Mobile Said IAB

This morning I came across the latest study from the Internet Advertising...
Read more
AgencyUK on Social Trending
February, 6 2013 / Digital

Regulator Tightens Control Over Online Behavioural Advertising

The Advertising Standards Authority (ASA) is implementing a raft of new rules...
Read more
Mums Consumer
February, 5 2013 / Digital

Mums Are The New Target Of Digital Marketers

New mothers are becoming the new type of consumer that digital marketers are...
Read more
ecommerce website consumer spending
February, 1 2013 / Digital Web

Most Britons Prefer To Get Assistance When Shopping Online

According to a recent report from cloud-based chat specialist LivePerson,...
Read more
January, 28 2013 / Digital

Marketers To Rely On Big Data To Better Understand Consumers In 2013

A recent report jointly prepared by Yesmail Interactive and Infogroup Targeting...
Read more
Online Video Streaming YouTube
January, 25 2013 / Digital

Online Performance Marketing Contributes £9Bn To Brands’ Revenues In 2012

A report carried out by PwC on behalf of the Internet Advertising Bureau (UK),...
Read more
eCommerce AUK Web
January, 22 2013 / Digital

E-Commerce To Witness 12% Growth This Year

According to the new report from IMRG and Capgemini, sales generated via online...
Read more
UK Advertising Tech Market
January, 21 2013 / Digital

Marketers See Slight Uptick In 2013 Budgets

According to a recent study, marketers in the UK are a little more upbeat about...
Read more
Digital Media Agency User Experience
January, 17 2013 / Digital

Digital Marketing Predictions For The Year Ahead

A recent prediction from the chief executive of the Internet Advertising Bureau...
Read more
Christmas Online Consumer Retail
January, 16 2013 / Digital Web

Mobile Devices Generated 31% of Paid Search Clicks at Christmas

According to the new survey from digital marketing technology expert Kenshoo,...
Read more
Mobile ecommerce security
January, 15 2013 / Digital Web

Almost 25% Of Britons Use Mobiles To Compare Prices While In-Store

Nearly a 25% of UK consumers turned to their mobile devices while shopping...
Read more
Digital TV Advertising Media Channel
January, 14 2013 / Digital

Experian Reveals Top Digital Trends For 2013

If you still haven't thought about what 2013 will be bringing you in terms of...
Read more
Christmas Online Retail eCommerce Consumer
January, 10 2013 / Digital

E-Commerce And Last-Minute Shoppers Save Retail In December

UK retail sales displayed a decent growth in the last month of 2012, fuelled by...
Read more
Integrated online retail channels ecommerce
January, 7 2013 / Digital

Over 50%of E-retailers Record Higher Sales In 2012

This morning The Drum have published a the results of a recent survey, which...
Read more
Social Media Content Channels
January, 2 2013 / Digital

What Digital Marketing Will Look Like In 2013

With 2013 firmly under the desk, businesses are eager to understand more about...
Read more
AUK Advertising
December, 21 2012 / Digital Web

Mobile Users Deem Ads Irritating

A new study from market researcher Forrester which revealed that most mobile...
Read more
Data marketing Kindle and Amazon
December, 20 2012 / Digital Web

Tablet Owners Spend More Online Than Other Device Users

Tablet owners have the potential to reshape the online retail landscape and...
Read more
Global Advertising Financial Service FS Advertising Media
December, 19 2012 / Digital

Some Trends That Will Shape The 2013 Digital Marketing World

2013 will delight brands and advertisers with the chance to finally start...
Read more
Mobile Search engine optimisation
December, 18 2012 / Digital Web

Marketers To Focus On Site Search, SEO And M-Commerce Next Year

Site search improvement, search engine optimisation (SEO) and m-commerce will...
Read more
Outdoor Out of Home Advertising
December, 17 2012 / Digital

Britons Top The List Of Biggest Online Shoppers

It was quite surprising to read today that Britons are champions in online...
Read more
eBay Shopping Retail Consumer eCommerce Web
December, 14 2012 / Digital Web

Key Trends That Will Shape E-Commerce Industry Next Year

E-commerce continues to enjoy strong momentum to the detriment of high-street...
Read more
Augmented reality advertising media
December, 11 2012 / Digital

25% Of Britons To Use Mobile Devices For Online Shopping Over Next 12 Months

A new survey from parcel delivery services provider DPD this morning has shown...
Read more
ecommerce website consumer spending
December, 10 2012 / Digital Web

Cyber Monday Breaks All Records For Online Retail Traffic

Experian report shows that Cyber Monday, thought to be traditionally the...
Read more
ecommerce website consumer spending
December, 6 2012 / Digital Web

E-commerce Adds £483bn To UK Economy in 2011

E-commerce is gaining steam in the UK and more and more companies are embarking...
Read more
Christmas Online Consumer Retail
November, 27 2012 / Digital

UK To See Unparalled Interest In Online Shopping This Christmas

UK retailers are expected to register 115 million visits to their websites on 3...
Read more
Mobile ecommerce security
November, 22 2012 / Digital

M-Commerce – Strong Driver Of Online Sales In October

M-commerce staged an impressive annual growth of 261% last month, highlighting...
Read more
Email marketing
November, 20 2012 / Digital

50% Of Britons Willing To Pay For Apps, Study Finds

A new study from Simon-Kucher & Partners has further evidenced that...
Read more
Twitter Brand Advertising
November, 16 2012 / Digital

Blogs Have Strong Impact On Buying Decisions

I find it really astonishing every time I read about women's dramatic power to...
Read more
ecommerce website consumer spending
November, 15 2012 / Digital

Online Retail Sales To Reach £4.6bn In First Two Weeks Of December

UK online retailers are on track to see strong sales in the run-up to Christmas...
Read more
Food brands creative
November, 14 2012 / Digital

47% Of UK Consumers Choose The Internet To Make Grocery Price Researches

Buying groceries through the web in increasingly popular in the UK. Nielsen's...
Read more
November, 13 2012 / Digital Social

Google Loses Some Of Its Appeal In October

Google suffered its first disappointing month for the past five years in the UK...
Read more
AUK Advertising
November, 12 2012 / Digital Web

92% Of Web Consumers More Disposed To Open Ads In Niche Sites

Marketers should get accustomed to the fact that, when looking for particular...
Read more
Christmas Online Consumer Retail
November, 8 2012 / Digital Web

UK Consumers Champions In Online Shopping

UK consumers have emerged as the biggest e-commerce fans globally, in a report...
Read more
Mobile Commerce ecommerce app
November, 7 2012 / Digital

Smartphones And Tablets Help TV Ads Deliver Astonishing Results

Is it true that TV ads are still influencing the consumers' appetite for...
Read more
UK Consumer Brands
November, 2 2012 / Digital

High Street Shopping Preferred Due To Poor eCommerce Experiences

A new research conducted by mobile shopping app Udozi overthrows the popular...
Read more
AUK on Gaming Brands
October, 31 2012 / Digital Social Web

Teenagers Spend 17 Hours A Week Online, Ofcom Report Shows

Ofcom's annual Children and Parents: Media Use and Attitudes Report, which...
Read more
Data marketing Kindle and Amazon
October, 29 2012 / Digital

Tablet Ad Spend To Outpace Mobile Phone Marketing Volumes Around Christmas

Mobile marketing firm M&C Saatchi Mobile projects that this Christmas will...
Read more
TV Advertising Spend
October, 25 2012 / Digital Web

Brands Shopping For Customer Insights To Improve Performance

Broadcaster Sky and retailer Sainsbury's, two of the largest collectors of...
Read more
eBay Shopping Retail Consumer eCommerce Web
October, 24 2012 / Digital Web

Mobile Fuels eBay’s Performance In Q3 2012

Mobile technology was the major driver of third-quarter revenue and user growth...
Read more
Heinz brand
October, 19 2012 / Digital

Heinz Bets On Digital To Support Growth Through Innovation

Ketchup maker Heinz is taking a "digital first" approach and is transferring...
Read more
October, 18 2012 / Digital

Consumer Goods Sector Joins Finance In Digital Ad Spending Charts

According to a new report the consumer goods sector was one of the two biggest...
Read more
AgencyUK consumer brand
October, 17 2012 / Digital

Tesco Rolls Out Online Service In Slovakia

Retail giant Tesco is continuing its foray into the e-commerce market outside...
Read more
Branded Websites
October, 15 2012 / Digital

Digital Ad Spend In The UK Rises 12.6% In H1 2012

UK brands pumped £2.6 billion into online and mobile advertising in...
Read more
Multichannel Integrated Advertising
October, 10 2012 / Digital

Tips On Making Multichannel Social Media Marketing A Success

Marketers are nowadays looking to engage with consumers by promoting brands on...
Read more
Online Video Streaming YouTube
October, 8 2012 / Digital

Tablet Owners To Give A Boost To Online Shopping Around Christmas

Owners of tablets in the UK seem to be strongly engaged with e-commerce as many...
Read more
AUK on smartphone brand consumers
October, 5 2012 / Digital

Mobile Advertising Still Attractive Despite Increasing Price

Marketers are nowadays looking to reap the benefits of mobile technologies,...
Read more
Multichannel Integrated Advertising
October, 2 2012 / Digital Web

Nearly 50% of 18-34 Year Olds Buy Via Mobile

The proportion of UK shoppers using a mobile device to make a purchase has...
Read more
Christmas Online Consumer Retail
September, 25 2012 / Digital Web

E-commerce Preferred By Over 60% of Consumers

Nowadays it is in consumers' power to look for time and money-saving methods to...
Read more
Multichannel Advertising eCommerce
September, 20 2012 / Digital Web

Existing Clients Drive Higher Returns For E-commerce Retailers

Online retailers tend to earmark a significant portion of their marketing...
Read more
Twitter Brand Advertising
September, 19 2012 / Digital

Too Much Information Impedes Consumers’ Buying Decisions

An interesting report describing a new feature of consumers' behaviour across...
Read more
kids mobile channel advertising content
September, 18 2012 / Digital Web

Share Of UK Kids With Mobile Phones Higher Than Global Average

Mobile technologies are becoming increasingly popular among children in the UK,...
Read more
Mobile ecommerce security
September, 14 2012 / Digital Web

M-Commerce Predicted To Reach New Highs Before Christmas

M-commerce in the UK is likely to stage strong growth by Christmas this year as...
Read more
Women Consumer Drink Food FMCG
September, 11 2012 / Digital

Pernod Ricard Goes Mobile To Drive Higher Sales

French beverage company Pernod Ricard is turning to mobile technology to...
Read more
Email marketing
September, 5 2012 / Digital

E-mail Remains Preferred Channel For Marketers

Mobile and social are all the rage nowadays but being relatively young, the two...
Read more
Web analytics tracking gender
September, 4 2012 / Digital

Luxury Brands Hike Investments in Digital Advertising

Digital advertising is becoming more and more attractive to luxury brands, with...
Read more
Social Media Beauty Products Retail
September, 3 2012 / Digital

UK Brands Still Have Work To Do On Mobile

Some would consider it encouraging that almost 40% of Britain's top 100 brands...
Read more
Digital TV Advertising Media Channel
August, 30 2012 / Digital Web

24% Polled Use Second Screen When Watching TV

Our love for technology has grown to the point where a single device is no...
Read more
AUK Advertising
August, 29 2012 / Digital

Outlay On Mobile Ads Expected Reach $7.4bn

The more relevant an ad, the more likely it is to do its job (which is to hook...
Read more
eCommerce AgencyUK launch
August, 28 2012 / Digital

61% Opt For Cards Over Cash For Small Purchases

Over the past few months there have been various polls gauging consumer...
Read more
eCommerce AUK Web
August, 20 2012 / Brand Creative Digital Social Web

35% Of Marketers Admit Failure At Multi-Channel Interaction

In a world where consumers have a rich choice of shopping platforms, success...
Read more
eBay Shopping Retail Consumer eCommerce Web
August, 17 2012 / Digital

Mobile Transactions Forecast To Reach $730bn By 2017

Not that long ago, TV was the major source of domestic entertainment and the...
Read more
Social Media Channels
August, 15 2012 / Digital

UK Consumers Lose £5bn On Mobile Phone Tariffs

With mobile phones becoming an absolute must for modern consumers, many people...
Read more
TV Advertising Spend
August, 6 2012 / Digital Web

80% Of UK Mums Engage In E-Shopping Every Month

I remember reading recently about research from BabyCentre that established a...
Read more
Online Video Streaming YouTube
August, 3 2012 / Digital

Direct Marketing Seen Behind 23% Of UK Sales

European Union regulators are deliberating tougher data protection rules and...
Read more
ecommerce website consumer spending
August, 2 2012 / Digital Web

Mobile Banking Grows In EU, UK Slow To Adapt

Mobile banking is slowly but surely gathering pace in most European countries,...
Read more
Augmented reality advertising media
July, 31 2012 / Digital Web

Asos, Amazon Score Top In Customer Satisfaction Index

Customer satisfaction is a key concept for retailers who wish to remain...
Read more
Trustpilot Social Media Sentiment
July, 30 2012 / Digital

New Approach To Consumer Service May Boost Engagement

As consumers become less tolerant towards brands which fail to deliver the best...
Read more
Social Media Channels
July, 23 2012 / Digital Web

UK Consumers Champions In Internet Consumption

Chances are you won't find the next piece of news in the least bit surprising,...
Read more
Social Media Content Channels
July, 18 2012 / Digital Web

Android Sales Strengthen Globally

Smartphones and iPhones have been synonymous in many people's minds around the...
Read more
UK Consumer Brands
July, 17 2012 / Brand Digital Web

Consumers Expect Retail Channels To Converge By 2014

Most marketing folk are well aware that consumer habits are changing in line...
Read more
Contactless Payments, eCommerce, Online Shopping, Consumer
July, 16 2012 / Digital

UK Consumers Still Wary Of Contactless Payment

While many marketing industry representatives predict that mobile wallets are...
Read more
eCommerce AUK Web
July, 9 2012 / Digital Web

90% Of Britons Love E-Commerce But Delivery Services Disappoint

E-commerce has been the one constant bright spot on the UK retail landscape for...
Read more
AUK Advertising
July, 5 2012 / Digital Web

In-App Ad Spending To Reach USD7.1bn By 2015

Smartphones are versatile gadgets and it is no wonder they have taken the...
Read more
Augmented reality advertising media
July, 4 2012 / Brand Creative Digital Social Web

32% of UK Companies Consider Their Multi-Channel Marketing Effective

Knowing the path and walking it are two different things, as a popular film...
Read more
Christmas Online Consumer Retail
July, 3 2012 / Digital Social

Proper Attention To S-Commerce Could Add £9bn To UK E-Tail Revenues

Britain has earned itself a reputation as a country of passionate e-shoppers...
Read more
eBay Shopping Retail Consumer eCommerce Web
June, 29 2012 / Brand Creative Digital

Survey Finds 80% Of Respondents Unhappy With Demand Generation Campaigns

If you happen to be a salesperson, marketer or ad agency with serious...
Read more
Food brands creative
June, 27 2012 / Brand Digital Web

Multi-Channel Integration as ASDA Launches Android App

Multi-channel integration is not a new idea and most marketers are well aware...
Read more
Social Media channel advertising users
/ Digital Social Web

Rise Of Social Networks Triggers Gender Differences In Internet Use

A decade ago psychologists from the University of Bath conducted a study into...
Read more
Augmented reality food and drink fmcg
June, 25 2012 / Digital Social Web

UK Companies Neglect Mobile Data

We constantly come across articles and surveys suggesting that nothing is...
Read more
Mobile Search engine optimisation
June, 22 2012 / Digital Web

Brands Can Further Improve M-Commerce Experience

These days, companies seem to be busy doing one of two things - devising ways...
Read more
Outdoor Out of Home Advertising
June, 21 2012 / Brand Digital

Advertising Budgets On The Rise

Advertising budgets in the UK have seen a slight growth of 1% year-on-year, a...
Read more
Mobile ecommerce security
/ Digital Web

Internet Majors Band Together To Fight Online Ad Scams

Some of the biggest names in the Internet business have joined the crusade...
Read more
Digital Media Agency User Experience
June, 19 2012 / Digital

UK Smartphone Users Spend Two Years Online

Imagine having to spend two years on the Internet. Do you find the idea...
Read more
Microsoft Technology Channel Digital Applications
June, 15 2012 / Digital

Microsoft’s Kinect Could Usher In Emotion-Based Advertising

A couple of months ago, Google obtained a patent that would allow it to target...
Read more
Digital TV Advertising Media Channel
June, 14 2012 / Digital

Digital, TV Adspend To Support E&M Sector Growth

Global spending in the entertainment and media (E&M) sector is set for...
Read more
Integrated online retail channels ecommerce
June, 13 2012 / Digital Web

Worldwide Mobile Adspend Reaches USD5.3bn In 2011

The Interactive Advertising Bureau (IAB) has made its first attempt to gauge...
Read more
eCommerce AgencyUK launch
June, 11 2012 / Digital Web

Britons Spend 32% Of Shopping Budgets Online

It is common knowledge that Britons are avid online shoppers. Other European...
Read more
AUK Advertising
May, 31 2012 / Digital

61% Of Consumers Approve Of Digital Ads

According to a new survey, the majority of UK consumers are supportive of...
Read more
Contactless Payments, eCommerce, Online Shopping, Consumer
May, 30 2012 / Digital Web

35% In The Dark About Contactless Payment

Modern people are typically up to date with all the latest developments in...
Read more
Multichannel Advertising eCommerce
May, 25 2012 / Digital Web

Consumers Use Three Channels To Choose Banking Service

According to recent retail banking research that I spotted today, the more...
Read more
UK Consumer Brands
May, 18 2012 / Brand Digital Web

New Wave Of Technology Could Boost UK Retail Sales By 2014

If you had a time machine and could leap forward to 2014, what do you think the...
Read more
eCommerce AUK Web
May, 17 2012 / Digital Web

47% Of UK Consumers Now Own Smartphones

If you've been following the development of the UK mobile market lately, you...
Read more
Augmented reality advertising media
May, 16 2012 / Brand Digital

High Street Shops Should Embrace Online To Attract Consumers

Marketing is a field in which change happens fast and those who fail to adapt...
Read more
AgencyUK Yahoo App Branding
May, 15 2012 / Digital

Online Sales Growth Slows In April

We know sales can be hit by a whole load of factors, some of which could be...
Read more
Mobile Search engine optimisation
May, 9 2012 / Digital Web

UK Mobile Search Spending Grows 250%

It might seem obvious but mobile is turning into a major driving force for...
Read more
AUK Brand CVG Magazine
May, 1 2012 / Digital Social Web

UK Leads Mobile Gaming With Over 50% Now Playing

According to a new poll published today, close to half of all smartphone owners...
Read more
Multichannel Integrated Advertising
April, 30 2012 / Digital Web

79% Of UK Consumers Engage In Multi-Screening

Internet tools and the digital world are an inseparable part of our lives, but...
Read more
Email marketing
April, 26 2012 / Digital Social

Consumer Behaviour Varies Across Platforms

With technology advancing and consumers being offered a wide choice of shopping...
Read more
Data marketing Kindle and Amazon
April, 25 2012 / Digital

M-commerce Continues To Grow Thanks To Tablet Users

A recent study publishing UK figures in m-commerce shows its significant growth...
Read more
Integrated tech media converge cars gaming mobile
/ Brand Digital

Consumers Distracted By High-Tech Systems In Cars

While car brands try to attract customers with a wide variety of...
Read more
Contactless Payments, eCommerce, Online Shopping, Consumer
April, 24 2012 / Digital Web

EC To Look Into Mobile Wallets Dubbed Project Oscar

One of the most anticipated events in the world of UK marketing in 2012 is the...
Read more
TV Advertising Spend
April, 19 2012 / Digital Web

Time Spent Viewing Online Video Soars by 42%

With traffic to video sharing websites constantly growing, it's obvious that...
Read more
Teachers Assurance appoint AgencyUK marketing
April, 17 2012 / AUK News Brand Creative Digital

Teachers Assurance move Direct Strategy and Digital Account into AgencyUK

Teachers Assurance, the 5th largest friendly Society in the UK and the only...
Read more
Email marketing
April, 16 2012 / Digital

66% of B2C Marketers Rank Email Above Social Media for Acquisition

Consumers may have gone ga-ga over social media but it does not mean that...
Read more
Supermarket Brands Integrated Advertising
April, 13 2012 / Digital Web

Online Retail Brands Must Provide Fast Shopping Experience, Poll Finds

Online retailers have a lot to mull over on how to attract consumers, while...
Read more
Insider Magazine AgencyUK
April, 5 2012 / Digital

Digital Advertising Spend Grows by 14.4%

When the Internet Advertising Bureau (IAB) speaks, marketing professionals tend...
Read more
Mobile App for learner drivers
April, 3 2012 / Digital

UK Smartphone Uptake Slows Down

The UK may well be among the world's biggest smartphone markets, as various...
Read more
eCommerce AgencyUK launch
April, 2 2012 / Digital Web

Consumers Enjoy Interactive Ads, Want Rewards In Return

According to the findings of a new poll I saw this week, while consumers...
Read more
Digital Media Agency User Experience
March, 30 2012 / Digital

UK Online Retailers Lose £1bn In Abandoned Transactions

Most of us know that developing user-friendly websites and providing convenient...
Read more
March, 29 2012 / Digital Social

Google Teaches UK Businesses To Excel At Mobile Marketing

If you had to choose one word to describe marketing these days, chances are you...
Read more
eCommerce AgencyUK launch
/ Digital Web

UK Leads World’s E-Commerce Market

Many people have tried to explain what makes online shopping so attractive to...
Read more
Data marketing Kindle and Amazon
March, 28 2012 / Digital Web

Tablets Shaping Consumer Behaviour

Tablets have already turned into a major factor for marketing in the UK and...
Read more
Search Marketing Survey
March, 26 2012 / Digital Web

Search Market Grows By 18%

At a time when high search engine rankings are considered essential for...
Read more
Mobile ecommerce security
March, 23 2012 / Digital Web

52% of UK Consumers Worry About M-Commerce Security

With more and more UK consumers happily embracing mobile and sales of...
Read more
Pinterest Social Media Advertising
March, 22 2012 / Digital

Mobile Ad Spending in UK Skyrockets

There is hardly any doubt about the importance of mobile marketing today. Its...
Read more
AUK Advertising
March, 16 2012 / Digital

Size Matters Study Results For Online Display Advertising

According to a new international study from the Internet Advertising Bureau...
Read more
ecommerce website consumer spending
March, 15 2012 / Digital Web

Brits Spend Over £3,300 On Online Shopping

Here's some interesting stats: according to the 2012 WorldPay eCommerce Basket...
Read more
UK Consumer Shopping
March, 6 2012 / Digital Social

Euro Consumers More Responsive To Mobile Ads Than US Shoppers

We keep coming across reports predicting impressive growth in mobile...
Read more
Digital Media Agency User Experience
February, 27 2012 / Digital Web

Integrating Search With Other Media Proves Results

Integration (mixing various channels) is a must for successful marketing, as...
Read more
Web analytics tracking gender
February, 24 2012 / Digital Web

Smart Ad Can Tell Men From Women

Fans of sci-fi films might be delighted to hear that the future is closer than...
Read more
Online Video Streaming YouTube
February, 22 2012 / Digital Web

40% of Tablet Users Think Ads Are Acceptable

As mobile is slowly but surely becoming the norm for UK marketing agencies and...
Read more
Bing Advertising
February, 21 2012 / Digital Web

1 In 3 Visits To Sites Driven By Search

Most brand owners are by now well aware of the impact search marketing has on...
Read more
AUK Advertising
February, 15 2012 / Digital Web

Online video ads can boost purchase by 25%

Brands should invest in online video advertising, as new research shows that...
Read more
Trustpilot Social Media Sentiment
February, 13 2012 / Digital

Digital Society Gives Us Reach, But That’s Not a Sale

Forget Big Society, if you haven't already, and embrace Digital Society,...
Read more
eBay Shopping Retail Consumer eCommerce Web
February, 6 2012 / Digital Web

E-commerce Provides Only Ray Of Light For UK Retailers In January

E-commerce has once again become a port in the storm for the battered UK retail...
Read more
Marketing executive team
February, 3 2012 / Digital Web

UK Average monthly eCommerce spend is £116

Despite ample research that we have all been exposed to recently on the...
Read more
Mobile Commerce ecommerce app
February, 2 2012 / Digital Web

UK Brands Lag Behind Consumers In M-commerce

We've all been hearing lately about the surge in m-commerce across the UK but a...
Read more
kids mobile channel advertising content
January, 30 2012 / Digital Web

Apps for kids, the new golden goose?

As the popularity of tablet devices continues to increase, a new and exciting...
Read more
Twitter social commerce
January, 25 2012 / Digital Web

M-commerce Continues To Grow Thanks To Tablet Users

A new report claims that m-commerce in the UK owes its significant growth in...
Read more
Contactless Payments, eCommerce, Online Shopping, Consumer
January, 19 2012 / Digital Web

UK Consumers Lack Knowledge Of Contactless Payment

A new study suggests that banks and retailers in the UK need to encourage the...
Read more
Integrated tech media converge cars gaming mobile
January, 18 2012 / Digital

60% of auto execs believe cars, media entertainment and IT will converge

An interesting new survey from KPMG has gauged the attitudes and predicted the...
Read more
kids mobile channel advertising content
January, 13 2012 / Digital

Mobile More Attractive Than TV For UK Kids

Remember when your mum was telling you to turn that TV off? Apparently, TV...
Read more
Silicon Tech Valley Brands
December, 22 2011 / Digital Web

Technology Trends For 2012

As the year draws to a close, hopes and expectations for 2012 start to arise...
Read more
Data marketing Kindle and Amazon
December, 13 2011 / Digital Web

33% Increase in the use of mobile

Recent research from the Internet Advertising Bureau (IAB), shows that 98% of...
Read more
Website Eye tracking research UX UI
December, 12 2011 / Digital Web

Eye-Tracking Reveals What Users See On Brand Pages

New eye tracking technology gives advertisers a valuable insight into what...
Read more