Google Makes MCC Scripts Available For All AdWords Users
Armed with the code, AdWords users will be able to optimise all managed accounts simultaneously and also analyse how each of these accounts perform prior to adjusting advertising inventory bids. All of this will take less time than before and has the added perk of generating HTML or PDF reports for all accounts. The MCC code will also help account managers in their maintenance work, allowing them to check accounts for problems such as paused campaigns, broken URLs, conflicting keywords or budget caps. In short, it will provide them with much greater flexibility than they currently have, Search Engine Watch reports.