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AUK News Brand Creative Digital Social Web
February, 8 2023 / Brand Digital Social

What to consider on Pinterest for 2023

  AgencyUK recently joined the Pinterest Predicts webinar to see what...
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August, 30 2022 / AUK News Brand Digital Web

RUHX launches new website with AgencyUK

  RUHX, the official charity of the Royal United Hospitals (RUH) NHS...
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August, 22 2022 / AUK News Brand Creative Digital Social

Our Future Health appoint AgencyUK to drive largest ever health research programme

Set to be the UK’s largest ever health research programme, Our Future...
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AgencyUK BrewDog Feature
March, 15 2022 / AUK News Brand

Lessons to be learned from BrewDog’s latest PR nightmare

It’s hard to think of a brand subject to as much controversy as BrewDog...
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Probio7 health wellness probiotic brand
June, 24 2020 / AUK News Brand Creative Social

Forever Young appoints AgencyUK to lead Probio7 brand communications

Founded in 1995, Forever Young International has grown into one of the...
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Professional services marketing online digital strategy
September, 5 2019 / AUK News Brand

Why unifying brand purpose will help your organisation

Brand purpose is a hot topic, and not a day goes by without seeing some brand...
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Champagne brand
August, 10 2017 / Brand

Has the bubble burst for ‘champagne’ brands?

In July I wrote an observational piece on how some luxury brands were losing...
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Millennial target audience
April, 13 2017 / Brand

Please, please, please, stop calling me a millennial

An open letter to brands, agencies, political pundits and anyone else who's let...
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Social Media Channels
November, 16 2016 / Brand Digital

Making sense of popular statistical terms

Guest blog from Iridium Insights, specialists in data integration, analytics...
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AUK Iridium Insights Brand
September, 30 2015 / Brand

When should you rebrand?

By Sammy Mansourpour, Managing Director at AgencyUK In a constantly-evolving...
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Virtual Reality Digital Channel
September, 2 2015 / Brand

Alive to change: a flexible approach to the ‘always on’ consumer

All brands must evolve to survive and thrive. We’ve recently...
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Banksy Dismaland AgencyUK
August, 21 2015 / AUK News Brand

AgencyUK attends preview of Banksy’s Dismaland

Graffiti artist Banksy has announced his latest exhibition - Dismaland - a...
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Authentic farm agriculture brand
May, 21 2015 / Brand

What’s Your Story?

THE IMPORTANCE OF AUTHENTIC PROVENANCE FOR FOOD AND DRINK BRANDS  by Zane...
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Outdoor Out of Home Advertising
April, 27 2015 / Brand

New Report Shows Advertisers Are To Increase Budgets

A new report from IPA Bellwether has shown that advertisers are looking to...
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Professional services marketing online digital strategy
March, 2 2015 / Brand

Brands Need To Work Harder To Engage Young Girls

According to recent statistics published on Marketing Week, brands that aim to...
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December, 22 2014 / Brand

Predicted Global Media Advertising To Change Dramatically By 2017

Recent data gathered by ZenithOptimedia shows that the global media advertising...
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Integrated online retail channels ecommerce
December, 18 2014 / Brand

45% Of British Consumers Prefer High-Street Shopping To Online

A recent poll by Rackspace, which questioned 2,000 British consumers, found...
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Advertising AgencyUK Global Launch
December, 17 2014 / Brand

Global Adspend In 2015 To Increase By 4.9%

A recent report by ZenithOptimedia predicts that global adspend will reach the...
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Millennial target audience
November, 11 2014 / Brand

Sky Invests £4.3 Million In YouTube To Attract Millennials

The international, multi-media company BSkyB recently invested £4.3 million in...
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Supermarket FMCG Consumer
November, 10 2014 / Brand

Seasonal Marketing & Tackling Consumer Behavioural Changes

With Christmas fast approaching, it is now more important than ever for...
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Marketer Branding Agency AUK Strategy
October, 23 2014 / Brand

71% Of Marketers Motivated By ‘Interesting Work’

According to a recent poll which focused on a number of professions by...
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October, 3 2014 / Brand

Apple Remains Britain’s “Coolest Brand”

After a recent poll by the CoolBrands List, Apple has remained number one in...
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Christmas Online Retail eCommerce Consumer
October, 1 2014 / Brand

Consumer Spending To Increase Thanks To More Internet Access

A recent report released by PwC has found that better internet access is highly...
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Global Advertising Financial Service FS Advertising Media
September, 23 2014 / Brand

Global Adspend Increases By 5%

According to a recent article published on Warc, global adspend is due to...
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Marketing executive team
September, 22 2014 / Brand

How The Role Of The Marketer Has Become More Complicated

According to Keith Weed, chief marketing officer at Unilever, the life of a...
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Digital TV Advertising Media Channel
September, 19 2014 / Brand

Less David vs Goliath, more Goliath vs Goliath

The latest round of the ongoing battle between the might of NewsCorp and the...
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/ Brand

M&A Activity Increases In Advertising & Marketing Technology Sectors

Mergers and acquisition (M&A) activity in the global advertising and...
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Gen Z Consumer Audience
August, 22 2014 / Brand

Generation Z: The Tech-Savvy Generation Of The Future

Generation Z are the newest consumers set to heavily influence the marketing...
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Commonwealth Games Digital Advertising Events
August, 15 2014 / Brand

Commonwealth Games Leave Sponsors Wanting More

The Commonwealth Games recently came to an end, but according to Marketing Week...
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Global Advertising Financial Service FS Advertising Media
August, 11 2014 / Brand

ONS Reveals Online Sales Are Up On Last Year

The Office for National Statistics (ONS) recently released figures showing that...
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Professional services marketing online digital strategy
August, 6 2014 / Brand

Key Takeaways From The CMO Compensation Report

The chief marketing officers (CMO's) who receive the highest pay are those who...
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World Cup FIFA Advertising Marketing
August, 4 2014 / Brand

What Marketers Can Learn From The FIFA World Cup

As one of the largest marketing opportunities in the world, the FIFA World Cup...
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Marketer Branding Agency AUK Strategy
August, 1 2014 / Brand

How To Become An Agile Marketing Organisation

At a recent roundtable event hosted by Econsultancy, the focus of which was on...
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Professional services marketing online digital strategy
July, 24 2014 / Brand

Could Marketing Become The Latest As-A-Service Offering?

After Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service...
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Baby boomer consumer generation
July, 23 2014 / Brand

Marketers Need A Fresh Perspective On The Over 55s

Marketing departments sometimes fail to target consumers over the age of 55...
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UK Advertising Tech Market
July, 18 2014 / Brand

UK Adspend Set To Increase By 6% In 2018

Overall advertising spend in the UK has been estimated to increase by 6% this...
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Multichannel Integrated Advertising
July, 11 2014 / Brand

Newspapers And Digital News As Popular As Each Other, Ofcom Finds

Accessing mobile apps and news on the web has, for the first time, caught up...
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mobile video Social Media Influencer
July, 4 2014 / Brand Digital

61% Of Companies Increase Analytics Budget, But Skills Gap Remains An Issue

According to the latest Measurement and Analytics Report by Econsultancy and...
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June, 30 2014 / Brand

Cars In Videos Keep Viewers Gripped Until The End

Fresh research from video technology company Coull has revealed that online...
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Facebook social media content
June, 24 2014 / Brand

No Complaints Doesn’t Necessarily Mean Happy Customers

A recent survey by Youstice.com involving 3,000 people has revealed that...
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Digital TV Advertising Media Channel
June, 20 2014 / Brand

Younger Generation Shun Traditional TV

Young people are increasingly watching television content online, shunning live...
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World Cup FIFA Advertising Marketing
June, 11 2014 / Brand

Britons To Spend £1.3 Billion on World Cup Shopping

With the 2014 World Cup in Brazil due to kick off, market researchers are busy...
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Millennial mobile social app
June, 6 2014 / Brand

Targeted Upselling & Persuasion Key To Personalisation

Digital technology has spurred a number of radical trends that have changed the...
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Grey market tech mobile app old people
June, 4 2014 / Brand

Common Problems Encountered When Marketing To The Over 50’s

Marketers tend to make a number of mistakes when trying to target the so-called...
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Male Shopper Consumers eCommerce
May, 22 2014 / AUK News Brand Digital

Harnessing The Power Of The Digital Consumer

We live in a world where media is increasingly fragmented and brands have to...
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Millennial mobile social app
May, 15 2014 / Brand

Use Nostalgia To Target Young Consumers

It may seem strange to think that young consumers are affected by nostalgia,...
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Email marketing
May, 14 2014 / Brand

Only 29% Of People Likely To Opt In For Marketing Messages

New EU data protection laws that come into effect next year will require...
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Supermarket branding
May, 5 2014 / Brand

Store Ambience More Important Than Location And Service, Study Shows

The ambience of a store is more important for UK shoppers than the location, a...
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Mums Consumer
May, 1 2014 / Brand

UK Marketers Need To Change Their Attitude Toward Mums

Brands need to change their attitudes towards UK mums, because they often...
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Contactless Payments, eCommerce, Online Shopping, Consumer
April, 24 2014 / Brand

Click & Collect Poised For Solid Growth

There will be twice as many online shoppers in the UK making use of click &...
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Retail mobile digital app
April, 4 2014 / Brand

Brands Should Improve Privacy Policies As Consumers Become More Willing To Share Data

Companies seeking to reach more customers should install robust data privacy...
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Millennial target audience
April, 3 2014 / Brand

To Win Millennials Hearts, You Need To Get Personal

Millennials are the most desired demographic to engage with for many marketers...
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Baby boomer consumer generation
March, 31 2014 / Brand

50% Of “Baby Boomers” Admit To Showrooming

New research from retail technology expert Omnico Group has revealed that "Baby...
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Mum Shop Online Consumers
March, 26 2014 / Brand

New Mums Are A Valuable Target Group For Brands

In the UK, 82% of mums with children aged under five go online more than once a...
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AUK Iridium Insights Brand
March, 21 2014 / Brand

24% Of Consumers Need More Than One Year To Forgive Poor Brand Experience

UK consumers are consistently setting high standards for brands to live up to,...
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March, 11 2014 / Brand

Personalisation Key To Customer Loyalty

Personalisation is now believed to be essential for more than nine out of ten...
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ecommerce shopper retail marketiong mobile app
March, 10 2014 / Brand

42% Of UK Shoppers Abandon A Purchase Due To Lack Of Information

The digital revolution has greatly impacted consumers' expectations regarding...
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Customer Experience UX UI
March, 7 2014 / Brand

50% Of UK Consumers Would Switch Brands Due To Bad Customer Service

Brands can expect their UK customers to be less forgiving regarding...
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Teen brand retail eCommerce
March, 4 2014 / Brand

Deal-Seeking Becomes The Norm Amongst UK Shoppers

UK consumers are making use of the Internet's power to explore sites that can...
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AUK on branding chemistry for consumer interaction
February, 28 2014 / Brand

Brands Long-Term Values Damaged By Over Reliance On Promotions

Brands spending too much time and effort on promotions risk affecting long-term...
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Augmented reality food and drink fmcg
February, 21 2014 / Brand

Today’s Super Shopper: A Profile

Smartphones and tablets are reshaping the shopping experiences of customers,...
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Outdoor Out of Home Advertising
February, 17 2014 / Brand

Global Customer Satisfaction Level Dips In Q4 Of 2013

Global customer satisfaction slipped by two percentage points to 80% in the...
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Augmented reality advertising media
February, 13 2014 / Brand

Smaller Businesses Still Shy Away From Advertising

Despite evidence that advertisements from smaller firms deliver better results...
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Mums Consumer
February, 6 2014 / Brand

89% Of Mums Influenced By Coupons When Shopping

Printed and digital coupons influence the buying behaviour of nearly one in...
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Women Consumer Drink Food FMCG
February, 4 2014 / Brand

FMCG Takes Largest Share Of Global Ad Spend In 2013

Companies involved in the fast moving consumer goods (FMCG) industry were...
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Consumer Branding
February, 3 2014 / Brand

Only 13% of UK Consumers So-called Brand Champions

Just 24% of UK consumers agree that brands listen to what they say on social...
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Advertising AgencyUK Global Launch
January, 28 2014 / Brand

WARC Predict 5.2% Global Increase In Ad Spend For 2015

The latest quarterly Global Adview Pulse report from researcher Nielsen...
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Christmas Online Consumer Retail
January, 27 2014 / Brand

Price And Product Range Top Consumers Retail Website Complaints

Advances in technology and economic uncertainty are reshaping the world of...
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Christmas Online Retail eCommerce Consumer
January, 22 2014 / Brand

27% Of UK Shoppers “Showroomed” Over Christmas

The showrooming phenomenon continues to keep high-street retailers awake at...
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Christmas Online Retail eCommerce Consumer
January, 20 2014 / Brand

UK Shoppers Spend £91Bn Online In 2013

The final month of 2013 saw UK shoppers spend £11 billion online, which is a...
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Baby boomer consumer generation
January, 17 2014 / Brand

Shared Shopping Habits Of Millennials And Baby Boomers

Despite the many differences between younger and older generations, it appears...
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Advertising AgencyUK Global Launch
January, 16 2014 / Brand

Global Marketers To Spend More On E-Mail And Social Media In 2014

E-mail and social media are among the top four mediums that global marketers...
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Old Consumer Online Baby boomer
January, 15 2014 / Brand

Baby Boomers Lead Last-Minute Shopping Frenzy This Christmas

Baby boomers (people aged 45 and over) were the generation most responsible for...
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Outdoor Out of Home Advertising
January, 14 2014 / Brand

UK Advertising Spend Grows 5.3% In Q3

The latest quarterly Expenditure report from the Advertising Association and...
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mobile video Social Media Influencer
January, 13 2014 / Brand

UK Consumers Trust Ads With Stats Over Celeb Endorsements

UK consumers trust ads containing statistics and supporting evidence more than...
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Mums Consumer
January, 10 2014 / Brand

UK Mums Focus On Internet Deals To Save Money

The latest Mumdex report from Asda has found that women of all ages across the...
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Global Advertising Financial Service FS Advertising Media
January, 9 2014 / Brand

Marketing Trends Tipped For 2014

Each year is a new beginning that brings new challenges and experiences to all...
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Mobile App Data Security
January, 6 2014 / Brand

Regulatory Changes Marketers Need To Know About In 2014

With the new year now upon us, it's a good idea for marketers to check what...
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Natwest banking brand
January, 3 2014 / Brand

24% Of UK Consumers Say Brands Don’t Listen To Them

Just 24% of UK consumers agree that brands listen to what they say on social...
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ecommerce website consumer spending
December, 23 2013 / Brand Digital

Online Spending Hits £10bn in November

Christmas shopping fever seems to have struck British consumers earlier this...
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Old Consumer Online Baby boomer
December, 20 2013 / Brand Digital

58% Of UK Silver Surfers Shop Online

A whopping 58% of people aged 66-88 shop online, which is just one percentage...
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Christmas retail advertising
December, 19 2013 / AUK News Brand

Top Christmas Campaigns From Around The World

In a spontaneous celebration of creativity we've trawled books, magazine's and...
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Mum Shop Online Consumers
December, 16 2013 / Brand

Mums Want To Reduce Anxiety When Shopping

New research examining the habits of mums when it comes to shopping, carried...
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December, 11 2013 / Brand

Retailers Should Focus More On Older Shoppers

A recent report from research agency Shoppercentric, published by the Retail...
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European Consumer Advertising
December, 6 2013 / Brand

UK Top In Virtual Grocery Shopping Among European Countries

With online grocery shopping the UK is the undisputed leader among major...
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Christmas retail advertising
December, 4 2013 / Brand

53% Of Brits To Make Use Of Pre-Christmas Discounts Rather Than January Sales

More than half of Britons will prefer to make use of pre-Christmas discounts as...
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AUK on Gaming Brands
December, 3 2013 / Brand

What Does The Future Hold For Game Marketing?

In the ever-evolving marketing landscape, gaming is among the mediums...
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Augmented reality advertising media
December, 2 2013 / Brand

UK Firms To Boost Digital Ad Spend To £13.9Bn This Year

According to the latest report from GroupM released this week, UK companies...
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TV Advertising Spend
November, 29 2013 / Brand

TV Ads 36% More Effective When Combined With Twitter

Brands advertising via both TV ads and Twitter enjoy a greater message...
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Christmas Online Retail eCommerce Consumer
November, 27 2013 / Brand

Physical Retail This Christmas Less About Discounts More About Variety

New research from mobile advertising network BuzzCity shows that this Christmas...
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Casino Gaming Slots Brand Online
November, 26 2013 / Brand

Number Of Gambling TV Ads Soars Sixfold Since 2007

A new report from media watchdog Ofcom which examines the state of the...
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Experimental Marketing
November, 21 2013 / Brand

63% Of UK Consumers More Loyal To Brands Using Personal Data Effectively

We all know that consumer data contributes to a brand's marketing success, but...
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UK Consumer Shopping
November, 18 2013 / Brand

High Street Retailers Urged To Embrace Technology To Win Consumers Hearts

Many high street retailers see e-commerce as a serious threat to their...
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Social Retail eCommerce Digital Shopper
November, 14 2013 / Brand Web

Brand Websites Preferred Hub For Entering Competitions

Social media is gradually becoming the top choice for brands wishing to have a...
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Augmented reality food and drink fmcg
November, 12 2013 / Brand

UK Supermarkets Need To Find Ways To Engage With Upcoming Generations

Many marketers would agree that in order to keep earning high revenues in the...
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Women Consumer Drink Food FMCG
November, 8 2013 / Brand

Beverage Brands Yet To Reach Today’s Consumer

Fierce competition and the continuing fragmentation of the beverage market is...
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Outdoor Out of Home Advertising
November, 5 2013 / Brand

UK Ad Spend Predictions Revised To 3.3% To Reflect Strong Growth

There has been a revised forecast for UK advertising spend in 2013 and 2014....
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Augmented reality food and drink fmcg
November, 1 2013 / Brand

FMCG Sector Has Highest Share In Global Ad Spend

The fast-moving consumer goods (FMCG) sector held the highest share of global...
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Multichannel Advertising eCommerce
October, 28 2013 / Brand

Display Ad Spending Surges By 26.6% In First Half Of 2013

TV remained the preferred advertising medium during the second quarter of this...
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kids mobile channel advertising content
October, 2 2013 / Brand

Younger Consumers Easier To Reach With Online Ad Campaigns

Although online advertising has progressed in recent years, it still seems that...
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Automotive carshop car sales
September, 30 2013 / Brand

Auto Brands Among Biggest Mobile Ad Spenders

It was quite interesting to discover that car manufacturers have been among the...
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Traveller brand travel tourism
September, 27 2013 / Brand

Performance Marketing Sites – Top Assistant To Travellers

I read an interesting article recently which revealed that...
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Mobile App Data Security
September, 26 2013 / Brand

Students Concerned Over Online Privacy But Few Take Preventive Action

Online privacy appears to be a huge concern among students across the UK and...
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Beach Body Marketing Trends
September, 25 2013 / Brand

Brands Advised To Capitalise On Increased Female Spending Power

I read this week that despite women's strong spending power and their...
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mobile video Social Media Influencer
September, 24 2013 / Brand

Word-Of-Mouth Recommendations Still Most Trusted Form Of Advertising Globally

I recently came across a report from Nielsen establishing that word-of-mouth...
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AUK Iridium Insights Brand
September, 17 2013 / Brand

Questions Every Health And Science Marketer Must Ask Themselves

Today's digital world offers health and science organisations plenty of...
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Integrated online retail channels ecommerce
September, 16 2013 / Brand

Consumers And Retailers Share Different Views On Marketing

Consumers and retailers broadly differ in their opinions when it comes to the...
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AUK Brand CVG Magazine
September, 13 2013 / Brand Digital

Gamers Happy To Receive Value Exchange Ads

I came across a recent report from MediaBrix, an advertising and services...
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Digital TV Advertising Media Channel
September, 5 2013 / Brand

TV Still Britons Most Preferred Advertising Platform

It didn't come as a surprise to find that TV is still the advertising medium...
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Christmas retail advertising
September, 4 2013 / Brand

It’s Time For Marketers To Start Preparing For Christmas

I came across the results of a new study from eBay, showing that consumers...
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September, 3 2013 / Brand

Universities Boost Marketing Budgets By 25% Over Three Years

One rarely comes across marketing data related to universities, so the...
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.Net Magazine brand launch
September, 2 2013 / Brand

Cancer Drugs Retain Top Spot For Print Ads In H1’13

For the third year in a row, cancer drugs remained the most advertised...
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Young people millennial tea drinker consumer
August, 28 2013 / Brand

Tea Brands Market To Younger Drinkers

Traditional tea remains a popular beverage amongst Brits, yet it has seen a...
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Construction marketing
August, 27 2013 / Brand

Rapidly Spreading Optimism Boosting Construction Marketing Budgets

Judging by the latest 'State of the Industry' report from management...
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Public Sector health worker audience wellness consumer
August, 16 2013 / Brand

Marketing Expertise Key Attribute Of Successful Public Sector CIOs

Experience in marketing and technology skills are the two most crucial...
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Supermarket Brands Integrated Advertising
August, 15 2013 / Brand

Brits Lose Patience After Waiting in Queue For 6 Minutes

British shoppers' patience for standing in queues in physical stores lasts only...
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mum marketing audience
August, 14 2013 / Brand

No More Bombarding New Mothers With Marketing Material

Health regulators in the UK are planning to tighten control over firms'...
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Data Marketing CRM
August, 13 2013 / Brand

41% Of Marketers Fail To Measure ROI

Top management expert TagMan have revealed that while 59% of digital and...
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Professional services marketing online digital strategy
August, 12 2013 / Brand

Services Firms See Most Substantial Growth In Global Ad Spend

Global brands' spending on advertising has seen humble growth so far this year,...
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UK Consumer Shopping
August, 8 2013 / Brand

Sunshine Coaxes Britons Back To The High Street In July

July was a very successful month for UK retailers, bringing days of unbroken...
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Supermarket branding
August, 7 2013 / Brand

84% Of Global Consumers Use Shopping Lists When Buying Groceries

A new study by Nielsen's research into global consumer shopping behaviour this...
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TV channel consumer media
August, 6 2013 / Brand

TV Still Attracts The Bulk Of Global Ad Spend

Nielsen's Global Adview Pulse survey looked at the volume of investments...
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European Consumer Advertising
July, 29 2013 / Brand

All Regions But Europe Record Increase In Q1 Ad Spend

All regions but Europe saw a rise in advertising expenditure in the first three...
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Travel tourism holiday
July, 26 2013 / Brand

More Holiday Makers Booking Hotels On The Go

Online hotel deals provider Hotels.com recently revealed that 22% of Britons...
Read more
Social Retail eCommerce Digital Shopper
July, 23 2013 / Brand

Increased Footfall In UK High Street Stores

The latest report from British Retail Consortium (BRC) shows that high street...
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Supermarket FMCG Consumer
July, 17 2013 / Brand

FMCG Promotions Lose Appeal In Europe

It might sound hard to believe, but recent findings suggest that promotions in...
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ecommerce shopper retail marketiong mobile app
July, 15 2013 / Brand

Over 60% Of UK Online Shoppers Abandon Baskets Before Checkout

I recently came across some findings from a survey commissioned by...
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Outdoor Out of Home Advertising
July, 11 2013 / Brand

UK Advertising Maintains Healthy Growth

The UK advertising market has maintained adequate growth in the first quarter...
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Health wellbeing product consumer marketing
July, 10 2013 / Brand

Health And Well-Being Products See 319% Rise

Results of a recent study from price comparison provider Become Europe,...
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June, 19 2013 / Brand Creative

BARB To Measure TV Viewing Across All Devices

I read this week that starting from August, TV ratings in the UK will also...
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Food and drink social media channel instagram
April, 15 2013 / Brand Social

Restaurant Brands Most Mentioned Industry Sector On Social Media

New research shows that in just six months, the largest 100 global brands were...
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Supermarket FMCG Consumer
April, 8 2013 / Brand

UK Retailers Record Zero Sales Growth In March

UK retailers recorded flat sales volumes in the year to March, ending six...
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UK Shoppers Consumer trends
March, 27 2013 / Brand

Shoppers Return To The High Street In February

Consumers returned to the high street in February to find a wider variety of...
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Mobile Advertising Influencer
February, 27 2013 / AUK News Brand

Does 4G free brand advertising? | Brand Republic Feature

The dust has settled on the bidding process for the new 4G network in the UK...
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Gen Z Consumer Audience
February, 26 2013 / Brand

Gen Z Generation More Likely To Be Brand Loyal

People aged between 18 and 23 have been found to be more likely to show their...
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Social Media Beauty Products Retail
February, 22 2013 / Brand

Women Buy Products Online More Often Than Men

A recent report from VoucherCodes.co.uk revealing that women are bigger fans of...
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Supermarket Brands Integrated Advertising
February, 7 2013 / Brand

UK Retail Industry Off To A Good Start In 2013

Retail sales in the UK achieved their biggest growth on a total basis since...
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Teen brand retail eCommerce
February, 4 2013 / Brand

UK High-Street Retailers Offer Downbeat 2013 View

UK high-street retailers are becoming extremely downbeat on their future growth...
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Multichannel Integrated Advertising
January, 30 2013 / Brand

UK Firms To Spend 3.1% More On Advertising In 2013 Said Warc/AA

UK businesses are forecast to raise their advertising spend by 3.1% to £17.2...
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Teachers Assurance appoint AgencyUK marketing
January, 3 2013 / Brand

Mamas & Papas Devotes New Ad Campaign To Modern Family

Mamas & Papas, the UK-based retailer and manufacturer of prams, pushchairs,...
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UK Consumer Brands
December, 24 2012 / Brand

UK Retail Sales Show Zero Growth In November

UK retail sales failed to impress in November, remaining unchanged when...
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Honda Automotive advertising
December, 12 2012 / Brand

Honda Civic’s Ad Most Viewed By Brits On YouTube This Year

Top TV commercials that have been the most viewed on YouTube this year. This...
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AUK on greenwashing
December, 5 2012 / Brand

Consumers Buy More Eco-Frienly Products, But Price And Quality Still Matter

Consumers across the globe are becoming more and more conscious of...
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Mum Shop Online Consumers
December, 4 2012 / Brand

British Mums Set To Keep Christmas Spirit Alive Despite Lower Budgets

Recent research from Asda has found that, despite concerns about shrinking...
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Rex Resorts Tourism Brand AUK
November, 28 2012 / Brand

Pre-Holiday Experience With Retailers Key To Consumers’ Buying Decisions

With Christmas approaching, brands should do their best to charm consumers both...
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MicroSoft Campaign Advertising
November, 23 2012 / Brand

Microsoft Lines Up Gandalf And Bilbo For Windows Phone 8 Ad Campaign

Fans of J R R Tolkien's novels 'The Hobbit' and 'The Lord of the Rings' across...
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Mum Shop Online Consumers
November, 21 2012 / Brand Creative

UK Consumers Getting Ready For A Multichannel Christmas

Retailers consider the period leading up to Christmas to be of critical...
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UK Consumer Shopping
November, 9 2012 / Brand

UK Retail Sales Suffer The Lowest Growth For Almost A Year

UK retail sales saw their smallest increase in October for nearly a year, with...
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TV Advertising Spend
November, 6 2012 / Brand

Modern Women Shopping-Savvy, Buy For The Whole Family

How would you describe the typical modern woman in the UK? See if you've...
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Outdoor Out of Home Advertising
November, 1 2012 / Brand

Outdoor Advertising Breaks Revenue Record In Q3

Outdoor advertising seems to have been the undisputed winner in the marketing...
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Male Shopper Consumers eCommerce
October, 26 2012 / Brand

Cheap Is Not All That Matters To Consumers

Retailers are increasingly getting into manufacturing by offering own-label...
Read more
Web analytics tracking gender
October, 22 2012 / Brand

Ariel’s New Campaign Seeks Emotional Connection With Consumers

Ariel, the laundry detergent line of consumer packaged goods giant Procter...
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Vodka brand campaign
October, 16 2012 / Brand

First Drinks Seeks To Engage Older Drinkers With Zubrowka Vodka Campaign

First Drinks is looking to engage "authenticity-seeking drinkers" through a...
Read more
Guinness Advertising Campaign
October, 9 2012 / Brand Creative

Guinness Offers Trip To Dublin In New Advertising Campaign

Guinness Europe has found an innovative way to reward beer lovers for drinking...
Read more
Consumer Branding
October, 1 2012 / Brand

Online Retailers Prepare For Holiday Season Shopping Peak

E-commerce keeps enjoying strong momentum, with sales of all types of products...
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Versace Retail Brand
September, 27 2012 / Brand

Versace Looks To E-Commerce To Foster Brand Recognition and Sales

Italian fashion company Versace has chosen its own way to address consumers'...
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Brand Benneton Youth Consumer Targeting
September, 24 2012 / Brand

Benetton’s Latest Ad Campaign Directs Attention To Youth Unemployment

United Colours of Benetton is coming out with a new campaign aimed at...
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European Consumer Advertising
September, 13 2012 / Brand

Project Oscar Gets EU Go-Ahead

The mobile wallet application, one of the most anticipated projects in the...
Read more
Junk food advertising campaign
September, 10 2012 / Brand

Children’s Doctor Calls For Further Restrictions On TV Ads For Junk Food

Dr Hilary Cass, president of the Royal College of Paediatrics and Child Health,...
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Sport marketing olumpics advertising
August, 31 2012 / Brand

Olympics Fail To Drive Sales On High Street – CBI Report

Many retailers, especially those on London's high streets, were hoping that the...
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Cosmetic Surgery Retouching Model Designs
August, 23 2012 / Brand Creative

Cosmetic Surgery Industry Raises Prospect Of Tough Ad Regulation

The health scare triggered by the PIP breast implants scandal has prompted...
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eCommerce AUK Web
August, 20 2012 / Brand Creative Digital Social Web

35% Of Marketers Admit Failure At Multi-Channel Interaction

In a world where consumers have a rich choice of shopping platforms, success...
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Drink Smirnoff Vodka brand
August, 10 2012 / Brand

Smirnoff Retains Top Spot Among 50 Biggest Spirits Brands

Smirnoff, the vodka brand owned by UK alcoholic drinks producer Diageo,...
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Marketing executive team
August, 7 2012 / Brand

Global Ad Spending To Grow By 7.4% In 2012

Thanks in part to the London Olympics, this year will be a good one for global...
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UK Car Brands
July, 30 2012 / Brand

Japanese Brands Prove Most Reliable Among Used Cars

Reliability is a key factor for UK consumers when they decide what car they...
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Mobile Search engine optimisation
July, 27 2012 / Brand

Retail Fraud On The Increase By 10%

While UK consumers enjoy the convenience and simplicity of shopping online and...
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Integrated online retail channels ecommerce
July, 24 2012 / Brand

Discount Stores Enjoy Healthy Growth As Consumers Look For Deals

UK consumers are still on the lookout for the best deal, which has helped...
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Global Advertising Financial Service FS Advertising Media
July, 20 2012 / Brand

Mixed Bag Of Ups And Downs For UK Marketing Budgets

According to a new survey I came across today, UK marketers seem to be...
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Teen brand retail eCommerce
July, 19 2012 / Brand

Retail Sales Pick Up In June

UK retailers, especially those trading with clothes and footwear, should be...
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UK Consumer Brands
July, 17 2012 / Brand Digital Web

Consumers Expect Retail Channels To Converge By 2014

Most marketing folk are well aware that consumer habits are changing in line...
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Advertising AgencyUK Global Launch
July, 13 2012 / Brand

AA/Warc Report Paints Mixed Picture For UK Advertising Market

There have been a number of reports recently with an overall optimistic tone,...
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Casino Gaming Slots Brand Online
July, 12 2012 / AUK News Brand Creative

Global Pioneers InterCasino move Integrated Brand re-positioning into AgencyUK

InterCasino, one of the pioneers of online casino gaming, has appointed UK...
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Mums Consumer
/ Brand

Half Of British Mums Worry About Christmas Spending

Although it may seem more appropriate to be thinking about the summer holidays...
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Baby boomer consumer generation
July, 6 2012 / Brand

Baby Boomers Emerge As Most Positive Product Reviewers

The Baby Boom generation, people aged between 47 and 65, may not be as tech...
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Augmented reality advertising media
July, 4 2012 / Brand Creative Digital Social Web

32% of UK Companies Consider Their Multi-Channel Marketing Effective

Knowing the path and walking it are two different things, as a popular film...
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Mum Shop Online Consumers
July, 2 2012 / Brand Creative Social

Survey Explores Impact Of Motherhood On Media Habits

Giving birth marks a turning point in a woman's life: priorities undergo a...
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Global Advertising Financial Service FS Advertising Media
/ Brand

Mobile Banking Grows In EU, UK Slow To Adapt

Mobile banking is slowly but surely gathering pace in most European countries,...
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eBay Shopping Retail Consumer eCommerce Web
June, 29 2012 / Brand Creative Digital

Survey Finds 80% Of Respondents Unhappy With Demand Generation Campaigns

If you happen to be a salesperson, marketer or ad agency with serious...
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UK Consumer Shopping
June, 28 2012 / Brand

ONS May Report Confirms Uptick In UK Retails Sales

Earlier this month the KPMG-BRC Retail Sales Monitor delivered good news,...
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Food brands creative
June, 27 2012 / Brand Digital Web

Multi-Channel Integration as ASDA Launches Android App

Multi-channel integration is not a new idea and most marketers are well aware...
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Women Consumer Drink Food FMCG
June, 26 2012 / Brand Creative

Diageo Turns Marketing Focus To Women

Women have long ceased to follow blindly where men choose to lead. It has taken...
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Outdoor Out of Home Advertising
June, 21 2012 / Brand Digital

Advertising Budgets On The Rise

Advertising budgets in the UK have seen a slight growth of 1% year-on-year, a...
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Integrated online retail channels ecommerce
June, 20 2012 / Brand

Online Retail Sales Crossing $1trn Mark By 2013

Come 2013, global revenues from online retail sales will cross the $1trn...
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European Consumer Advertising
June, 18 2012 / Brand

European Online Ad Spending Grows By 14.5% In 2011 – IAB

Last year was not an easy one for Europe, what with the eurozone sovereign debt...
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Supermarket FMCG Consumer
June, 14 2012 / Brand

European FMCG Companies Bank On Promotions To Support Sales

The economic headwinds blowing across Europe have largely suppressed the...
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Teen brand retail eCommerce
June, 12 2012 / Brand

UK Retail Sales Perk Up Under May Sunshine

In contrast to rain-soaked April, May arrived in Britain with sunshine in tow...
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AgencyUK consumer brand
June, 8 2012 / Brand

42% Of Consumers Have No Trust In Supermarket Promotions

The four biggest supermarkets in the UK have faced accusations for misleading...
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Sport marketing olumpics advertising
June, 7 2012 / Brand

Olympics Is Boosting UK Ad Industry

With the Jubilee now behind us, many marketing folk still have high...
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Food brands creative
May, 29 2012 / Brand

Brands See Sustainability As Key To Growth

Sustainability is turning into a major concern for brand owners, who are...
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Automotive carshop car sales
/ Brand

New Car Sales On The Rise In The UK

At a time when we are bombarded with doom and gloom about the double-dip...
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UK Shoppers Consumer trends
May, 28 2012 / Brand

Consumers Prefer Own Label Products Over Brands

Supermarket chains are continuing to deal with a lot of pressure. On the one...
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Home Shopping eCommerce Website
May, 24 2012 / Brand

E-Commerce Growth To Change UK Delivery Industry

With e-commerce now firmly established as a favourite way of shopping for many...
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UK Consumer Brands
May, 18 2012 / Brand Digital Web

New Wave Of Technology Could Boost UK Retail Sales By 2014

If you had a time machine and could leap forward to 2014, what do you think the...
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Augmented reality advertising media
May, 16 2012 / Brand Digital

High Street Shops Should Embrace Online To Attract Consumers

Marketing is a field in which change happens fast and those who fail to adapt...
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IKEA Retail experience agency brand
May, 4 2012 / Brand

UK Retailer Experience Poll Sees IKEA No 1.

What customers want has always been a major concern for both brands and...
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AgencyUK consumer brand
May, 3 2012 / Brand

Asda Gains On Tesco In Grocery

With Morrison's falling profits news debated on the BBC this morning. Rarely...
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Integrated tech media converge cars gaming mobile
April, 25 2012 / Brand Digital

Consumers Distracted By High-Tech Systems In Cars

While car brands try to attract customers with a wide variety of...
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Global Advertising Financial Service FS Advertising Media
April, 23 2012 / Brand

Global Marketing Budgets Rise

According to the latest Warc Global Marketing Index, marketing budgets are on...
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Teachers Assurance appoint AgencyUK marketing
April, 17 2012 / AUK News Brand Creative Digital

Teachers Assurance move Direct Strategy and Digital Account into AgencyUK

Teachers Assurance, the 5th largest friendly Society in the UK and the only...
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Consumer Branding
April, 11 2012 / Brand

High-Street Retailers Likely To See Drop In Spending In 2012

Retailers in the UK might be well aware of the importance of e-commerce but...
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motor insurance brand
March, 27 2012 / AUK News Brand

Motaquote and TomTom unveil radical new insurance brand developed by AgencyUK

Motaquote and TomTom have launched the latest and most radical Motor Insurance...
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Food brands creative
March, 19 2012 / Brand

UK Retail Brands Find It Hard To Implement New Ideas

With today's consumers being more savvy than ever and the market competition...
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Consumer behavioural economics
March, 14 2012 / Brand Creative

Consumer Purchase Decisions Driven By 8 Emotions

Have you ever thought about what motivates a consumer to buy a certain brand...
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AgencyUK consumer brand
March, 12 2012 / Brand

65% Top UK Food Brands Run From Abroad

British consumers have a tradition of supporting and preferring domestic...
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TV Advertising Spend
March, 8 2012 / Brand

British TV Ad Spending Reached Record Amount In 2011

Digital advertising may be occupying the thoughts of marketers but don't be in...
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Integrated online retail channels ecommerce
March, 7 2012 / Brand Web

Online, Brick And Mortar Equally Important For Consumers

Understanding how consumers think is among the key factors for successful...
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Sustainable brands top consumer choice
March, 5 2012 / Brand

UK Fairtrade Market Grows 12%

Despite the economic difficulties, UK consumers are not willing to compromise...
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Social Media Marketing
February, 29 2012 / Brand Social

More Consumers Migrate From Brand Sites To Social

This morning I came across an interesting article on how consumers' perception...
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February, 28 2012 / Brand

57% of UK Brands Plan To Hike Marketing Budgets

Despite many companies facing financial constraints and fierce competition, to...
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UK Car Brands
February, 26 2012 / Brand

UK Car Manufacturing Grows 5.8% In 2011

2012 starts with good news for the British production industry. According to...
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Outdoor Out of Home Advertising
February, 9 2012 / Brand

Outdoor Ad Spend Grows In Q4 2011

According to figures from the Outdoor Media Centre (OMC) published this week,...
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Multichannel Advertising eCommerce
February, 8 2012 / Brand

UK Brands Get One Chance Only To Impress Consumers

Hardly ever has competition between brands been more intense than it is now, as...
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Global Advertising Financial Service FS Advertising Media
January, 31 2012 / Brand

Study Reveals Growing Customer Satisfaction With UK Banks

UK consumers seem uncertain in their attitude towards banks and the services...
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Supermarket Brands Integrated Advertising
January, 27 2012 / Brand

Asda, Tesco Tweak Non-Food Development Strategies

UK retailers have had a bit of a rough time lately so the latest news will come...
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UK Consumer Brands
January, 24 2012 / Brand

Survey Reveals Top UK Brands

According to a new report from YouGov, Google and Amazon are the best-rated...
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Teen brand retail eCommerce
January, 20 2012 / Brand

Poll Reveals Mixed Marketing Spend For Brands

The results from a new survey, carried out by the Institute of Practitioners in...
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Male Shopper Consumers eCommerce
January, 16 2012 / Brand

Brands should focus on big spenders to make profit

New research re-enforces the validity of the Pareto Principal during the...
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eCommerce AgencyUK launch
January, 12 2012 / Brand Creative

25% of UK Consumers Fail To Save Money By Switching Financial Providers

A number of recent surveys have maintained that UK consumers are increasingly...
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Marketing executive team
January, 10 2012 / Brand

50% of UK Marketing Execs predict major transformation in 2012

Are you all geared up for the new year ahead? According to a new survey, most...
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AgencyUK consumer brand
January, 5 2012 / Brand

Low-Fat Products A Bargain In UK Supermarkets

Consumers and marketers alike might find the following piece of news equally...
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Sustainable brands top consumer choice
December, 20 2011 / Brand

Sustainable Products Enjoy More Customer Trust

Most people would think that in times of a crisis, consumers would only look...
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Mum Shop Online Consumers
December, 16 2011 / Brand Web

UK Mums Top Shoppers Online

According to a survey from comScore, UK mums are among the most enthusiastic...
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Christmas Shopping Harrods
December, 15 2011 / Brand

High-Street Blues Spur Marketers Into Tweaking Christmas Strategies

This being a crucial time of the year for us marketing folk, I could not help...
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Brand Santa Christmas consumer
/ Brand

Brand Santa

Ahead of the Christmas season our planning and creative teams seem to have...
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eBay Shopping Retail Consumer eCommerce Web
December, 6 2011 / Brand Web

eBay pops up offline

Contrary to the common tendency of brands moving online, the online auction and...
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AgencyUK Principality Campaign
December, 1 2011 / AUK News Brand

AgencyUK puts Principality at heart of the community

Principality, the leading Welsh building society has undertaken an ambitious...
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Teen brand retail eCommerce
November, 30 2011 / Brand

66% of UK consumers shop offline then buy online

An emerging phenomenon in UK consumer habits, according to a survey from...
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Automotive Car Brands
November, 28 2011 / Brand

German cars Top Trumps for UK consumers

The survey, by Fleet News FN50, asks respondents to identify the most reliable...
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Supermarket branding
November, 22 2011 / Brand

25% of consumers would switch to Lidl or Aldi

The latest survey from the grocery industry analysts IGD has re-affirmed that...
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Multichannel Integrated Advertising
November, 21 2011 / Brand Digital Social

50% of consumers watch TV + other device at the same time

According to a new survey almost half of the consumers in the UK, the US,...
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Multichannel Advertising eCommerce
November, 18 2011 / Brand Creative Digital Social

66% of UK consumers buy on multi-channel

A new report out this morning describes a new phenomenon in UK consumer habits,...
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Faberge Luxury Brand Advertising Goods
November, 14 2011 / Brand Creative

Faberge in search of exposure

Luxury jewellery manufacturer Faberge is launching its first ever advertising...
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UK Consumer Shopping
November, 10 2011 / Brand

Death of the Mall | Brand Republic Feature

The list, the rush, the panic shoving and buying, the last minute promotions...
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Male Shopper Consumers eCommerce
November, 3 2011 / Brand Creative

54% of men shop every two days

I came across an interesting survey, which may overthrow the previously held...
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Consumer Branding
October, 31 2011 / Brand

95% of brands struggle to show real ROI

UK brands are quite obviously active advertisers and employ various integrated...
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Branding Human Brain Consumer
October, 28 2011 / Brand Digital

New technology alters human brain

A recent article on the Marketing Week website today claims that the...
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Electric Car Brands
October, 25 2011 / Brand

78% of UK buyers would buy an electric car

A new study into the future of automobile production by Marketing Weekly claims...
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UK Shoppers Consumer trends
October, 21 2011 / Brand

Service is key say 50% of UK shoppers

Numerous reports in the media are leading on the assumption that, considering...
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Supermarket branding
October, 20 2011 / Brand

Supermarket customers polarise, as premium and budget spending soars

Following the recent stats around FMCG being the biggest advertising spender...
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Sex sells marketing advertising
October, 14 2011 / Brand Creative

Sex sells, but for how much longer?

In a society where career aspirations are driven by glamour modelling and an...
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Consumer reviews
October, 13 2011 / Brand Social Web

Women trust consumer reviews more than men

Given we spend so much of our time optimising the customer journey to...
Read more
AUK on branding chemistry for consumer interaction
October, 11 2011 / Brand Creative

Brands need Chemistry not Creativity

In a world where big ideas are deemed less important than a 0.1% increase in...
Read more
Automotive carshop car sales
October, 10 2011 / Brand Web

20% of car buyers book a test drive via a website

Saw some interesting research this morning which raises some questions around...
Read more
Teen brand retail eCommerce
October, 5 2011 / Brand

Evidence that consumers do spend, but shop for brands first

There’s been an interesting announcement by Unilever chairman Amanda Sourry...
Read more
AUK Teen Audience
September, 30 2011 / Brand

Only 8% of young consumers voice a bad retail experience | Marketing Week

I just received the latest research from Oracle that shows that price is the...
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AgencyUK on parent trends to Facebook ads
September, 29 2011 / Brand Social

FMCG brands boast 35% of traffic on Facebook

In Marketing week today research has shown that companies are failing to agree...
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eCommerce AgencyUK launch
September, 28 2011 / Brand Web

12% of UK consumers buy clothes and shoes online

We've recently been doing a considerable amount of brand and advertising...
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Union Jack Crumpled
August, 12 2011 / AUK News Brand

Is the British Brand broken? | The Drum

As a nation Britain has suffered from brand decay, largely around football,...
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Nike branding swoosh
July, 5 2011 / AUK News Brand

Is Nike stealing its R&D? | Brand Republic Feature

I recently watched a fascinating presentation on Open Data, by Nike VP of...
Read more
AUK Advertising
January, 7 2011 / AUK News Brand Creative

Advertising might work, who’d a thunk it? | Brand Republic Feature

We’re in the midst of man bird pig flu panic. We all ignored the letters from...
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AUK Brand CVG Magazine
August, 6 2010 / AUK News Brand Digital

Reinvigorated CVG continues to grow audience

Future, the special-interest media group, today reports continued growth for...
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AgencyUK consumer brand
July, 9 2010 / AUK News Brand Creative

Is it time to let consumers “Play the Brand” | Brand Republic Feature

I remember having a telephone interview with a journalist from The Times a few...
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AgencyUK launch BSM summer campaign
June, 28 2010 / AUK News Brand Creative Digital Social

AgencyUK BSM Summer Campaign Hits the Beach | Marketing Week

BSM, the UK’s largest driving school, has launched an integrated summer ad...
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Future Publishing Sony Channel FirstCast
April, 12 2010 / AUK News Brand Creative Digital Social

AgencyUK Lead Gaming Titles Re-launch :: Marketing Week

Future, the special-interest media group, has appointed AgencyUK, a leading...
Read more
AgencyUK Launch Glutafin wheat free bread
March, 15 2010 / AUK News Brand

Glutafin Brand Re-Launch

Glutafin, one of the leading providers of prescription-only gluten-free food...
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eCommerce AUK Web
March, 4 2010 / AUK News Brand Creative

Shop Online, freedom on rails | Marketing Magazine

Before the rise of the digital aisle, we’d thumb through records or books in...
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January, 26 2010 / AUK News Brand

AgencyUK Celebrate BSM 100th Birthday | Marketing Week

BSM, the largest and most established driving school in the UK, is launching...
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AgencyUK Fiat 500m Launch
October, 27 2009 / AUK News Brand

AgencyUK create multi-media launch for BSM Fiat 500 | Marketing Week

BSM, the largest and most established driving school in the UK, is launching...
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AUK brand proposition
October, 22 2009 / AUK News Brand

Siemens Gigaset appoints AgencyUK for global brand proposition

Siemens Gigaset, the European market leader in cordless phones, has appointed...
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AUK on greenwashing
October, 14 2009 / AUK News Brand

Corporate Green Washing | Brand Republic Feature

Do companies who market themselves with ethically labelled products do what...
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Branding globally small planet
September, 21 2009 / AUK News Brand

It’s a Smaller World | Brand Republic Feature

Whilst chatting with my cousin in India via Facebook, it struck me how...
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AUK Launch RK brand globally
September, 9 2009 / AUK News Brand Creative Web

RK Accountancy Brand Launch

RK Accountancy has today officially unveiled their new brand refresh. The 6...
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AUK Teen Audience
August, 28 2009 / AUK News Brand

Tap on Teens | Brand Republic Feature

In a week when record numbers of teenagers are biting their nails anticipating...
Read more
AUK Advertising shirt platform
August, 13 2009 / Brand

New advertising platform launches – I wear your shirt?

Here’s a unique way to advertise, I Wear Your Shirt. There’s no doubt...
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July, 8 2009 / AUK News Brand Digital

AgencyUK win £4m BSM account

BSM, the largest and most established driving school in the UK, is driving into...
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London Recruitment Brand AUK
June, 1 2009 / AUK News Brand Creative Digital

AgencyUK wins RKA account

AgencyUK wins accountancy recruitment firm’s global brand and sales...
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April, 16 2009 / AUK News Brand

RK SupplyChain appoint AgencyUK

RK Supply Chain (RKSC), one of the leading global supply chain recruiters have...
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/ AUK News Brand Digital

Brand and Response works better together – The BARCO Model

The BARCO (Brand and  Response Communication Optimisation) model is a...
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Traveller brand travel tourism
April, 8 2009 / AUK News Brand

Strong Travel Brands will beat the crunch by bringing together brand and response

Travel and tourism companies are faced with tight budgets and tough decisions...
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Marketer Branding Agency AUK Strategy
November, 5 2008 / AUK News Brand

Bring brand response to beat the crunch!

In the current climate, says Sammy Mansourpour co-founder of AgencyUK,...
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Berkeley Scott appoint AUK
October, 15 2008 / AUK News Brand

AgencyUK re-launch global catering specialist brand BerkeleyScott

Leading brand and response company AgencyUK has relaunched BerkeleyScott, the...
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