Yes. A successful brand launch connects a clear position with the creative, channels and experiences needed to get people to notice and choose you.

If you’re considering how to launch a new product or consumer brand, we can support the process from brand strategy and identity through to campaign planning, creative, media, activation and web.

For Dr Dunner, AgencyUK supported the brand’s UK launch, bringing the proposition to market for a new audience. Our integrated approach means the thinking behind the brand carries through into how consumers discover and experience it.

Yes. We work with consumer brands across direct-to-consumer (DTC) and retail, including businesses where both routes to market need to work together.

For a DTC brand, the website and digital customer journey play a particularly important role in turning demand into sales and creating an ongoing customer relationship. Retail brings different considerations around distribution, shopper behaviour, visibility and the wider path to purchase.

We build the approach around how your customers actually discover and buy from you, connecting brand, communications, web and technology where they can make the greatest commercial difference.

We start with one brand and one understanding of the consumer, then consider the role each touchpoint plays in their journey.

Retail, eCommerce, social, media and other channels shouldn’t operate as separate marketing worlds. Brand strategy creates the common foundation, while connected planning helps messaging, creative and customer experience work together across each environment.

That doesn’t mean repeating the same execution everywhere. People behave differently depending on where they encounter you. The aim is to create a coherent consumer brand experience that adapts to the channel while remaining recognisably yours.