+0%
Increase in Welsh Lamb sales despite a 4.8% decline in the wider sector
Food & Drink
Mean more. Get picked.
Food and drink decisions happen fast.
Recognition, taste, packaging, price, availability, provenance and memory all compete for attention in categories where shelf space is hard-won, margins are tight and consumers have more choice than ever.
At AgencyUK, we combine brand, communications, web and tech to help food and drink brands become more distinctive, create demand and turn consumer preference into commercial growth.
Whether it’s building brands, launching products, winning supermarket listings, growing eCommerce sales or expanding internationally, we understand what it takes to get food and drink brands noticed, picked up and bought again.
Our food and drink impact
0m
Impressions launching Chewits’ biggest new product range
+0%
Increase in social engagement for Chang Beer
£0k
Online income generated in Discover Delicious’ launch month
0,000+
Food producers brought together through the Discover Delicious eCommerce marketplace
0m
Consumers reached across social for The Jelly Bean Factory
£0m
Equivalent advertising value generated by Welsh Lamb PR coverage
Why is the food and drink sector different?
Food and drink brands often compete against products that are functionally similar. That’s where brand becomes commercially valuable, because it gives people a reason to pay more.
For The Jelly Bean Factory, the challenge was demonstrating why 36 gourmet flavours justified a higher price than everyday confectionery, with the resulting campaign reaching 6 million consumers through social.
Brand
Mean more through meaningful difference.
Food and drink categories are full of similar products and familiar claims.
We uncover what makes your brand meaningfully different and turn it into distinctive positioning, identity, packaging and experience, creating assets consumers can recognise before they see your name.
It might be provenance, heritage, taste, quality or innovation. We find the difference worth remembering.
Strategy
Positioning
Proposition
Identity
Packaging
Experience
Communications
Mean more to more people.
Food and drink communications need to create appetite and action.
We combine audience intelligence, commercial creativity and media to build awareness, launch products, change perceptions and drive consumers towards purchase.
Across national TV, OOH, paid social, search, content and experiential, we plan and activate around what the campaign needs to achieve, then keep measuring and optimising performance.
Campaign Planning
Creative
Media
Social
Activation
CRM
Web
Mean more through better experiences.
Digital now plays a bigger role in the food and drink journey, whether people are discovering a new product or buying direct.
We create websites, eCommerce platforms and digital experiences that make brands and products easier to discover, understand and buy.
Search, UX, content and conversion work together to turn interest into action while giving marketing teams the tools to continually learn and improve.
eCommerce
UX
Development
SEO
Content
CRO
Tech
Mean more by learning faster.
Consumer behaviour creates signals everywhere.
We use AI and data to interrogate search behaviour, audiences, campaign performance and creative response, helping our teams understand what’s working and identify opportunities faster.
AI-powered reporting, campaign optimisation, Brand OS and intelligent digital experiences all help turn more consumer data into better marketing decisions.
AI
Audience Intelligence
Performance
Automation
Agents
One brand at every food and drink touchpoint.
Growth doesn’t happen in one channel. Food and drink brands live everywhere: on the shelf, in search, on social, in restaurants, at events, on packaging, in advertising and, more and more, direct to the consumer.
To a shopper, every touchpoint should feel like the same brand. We connect brand, creative, media, digital and technology so what someone sees in a campaign feels like what they find on the shelf, what they discover online reinforces what they experience in the real world, and every interaction gives them another reason to choose you.
That connects long-term brand building with the activity that drives purchase today.
Packaging
Retail
eCommerce
TV
OOH
Search
Social
Content
Influencers
Experiential
Trade
CRM
Websites
Our food and drink work.
Earn the shelf, then win the sale.
Getting onto the shelf is the first challenge, and staying there is the bigger one.
We create consumer demand while supporting the wider commercial story brands need to tell retailers, distributors and trade partners.
That means connecting brand building, consumer communications, NPD, packaging, trade activity and performance data to create evidence that the brand can attract attention and generate sales.
Turn appetite into transactions.
Food and drink sells well beyond the supermarket aisle. For Discover Delicious, we created an entirely new brand and one of Europe’s largest multi-vendor food and drink marketplaces, bringing independent Welsh producers together within a single eCommerce experience.
The platform brought together 2,000 producers, generated £110k in online income in its launch month and averaged 45,000 unique visitors a month, backed by TV, digital, social and email communications.
“I’ve been working with AgencyUK for over two years now. In that time, they’ve worked on developing the brand, the website, the digital marketing, and the strategy for Discover Delicious. They’ve been absolutely brilliant, they’re always there when we need them, they’ve become an extension of our team and I wouldn’t hesitate to recommend them.”
Laura Pickup
Managing Director, Discover Delicious
Our food and drink experience
Our experience spans meat and produce, confectionery, beer and beverages, baking, artisanal food, eCommerce and FMCG.
We’ve helped brands including Welsh Lamb, Welsh Beef & Porc, Chewits, Chang Beer, The Jelly Bean Factory, Discover Delicious and Tala build recognition, change perceptions, launch products, enter retailers and reach new audiences.
We’ve been doing it since 2008, premiumising Welsh produce, rebuilding heritage brands and launching entirely new routes to market.
Frequently asked questions
Can you help us win supermarket listings?
Yes. If you’re considering how to get products into supermarkets, strong marketing can help build the commercial case by demonstrating consumer demand and giving retailers confidence in the brand.
We can help sharpen your positioning, develop the proposition and create the campaigns, media and activation that take consumers from awareness to purchase. That includes considering how the brand needs to work at shelf, online and across the wider customer journey.
We can’t guarantee a supermarket listing, because that decision belongs to the retailer. What we can do is help create the consumer demand and distinctive brand that strengthens your proposition.
How do you market HFSS or age-restricted products within the rules?
HFSS regulations and other advertising restrictions change where, when and to whom certain food and drink products can be marketed. They don’t remove consumer demand.
We plan campaigns around the regulations that apply to the product and audience, considering media placement, targeting and creative from the outset rather than treating compliance as a final check.
Restrictions can also create opportunities to rethink positioning, product innovation and how brands respond to changing consumer behaviour. The goal is to find the commercially effective space within the rules, reaching appropriate audiences without losing what makes the brand distinctive or desirable.
How do you grow sales in a declining category?
Growing in a declining category means giving consumers a stronger reason to choose your brand when overall demand is under pressure.
We use brand, audience and market insight to understand where growth can come from, then connect positioning, creative, media and activation around that opportunity. The objective isn’t just to increase marketing activity, but to identify where marketing can change consideration, purchase or frequency.
For Welsh Lamb, our work contributed to a 5.6% increase in sales while the wider category declined by 4.8%. Strong brands can find growth even when the market around them is contracting.
Do you work with restaurants and foodservice as well as retail?
Yes. Our Food & Drink experience extends beyond retail brands to restaurants and foodservice, with the approach shaped around how and where customers make their decisions.
The route from restaurant to retailer can involve very different audiences, buying occasions and commercial challenges. We consider the complete customer journey and the role brand, communications, digital experiences and activation need to play within it.
Whether the objective is driving footfall, building consumer demand or supporting retail growth, we start with the commercial challenge rather than applying a standard food and drink marketing formula.
Ready to mean more?
Let’s have a conversation.
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