Jelly Bean Factory
Communications
Consumer
Helping The Jelly Bean Factory stand out from the competition as a premium, gourmet product.
Differentiation from competitors
The Jelly Bean Factory’s gourmet jelly beans are sold in major supermarkets all over the country, with their 36 exciting flavours loved by dedicated fans.
With the endless choice of such a competitive market, however, many customers needed convincing to pay a premium price for their sweets.
We were tasked to show customers what sets The Jelly Bean Factory apart from its competitors, raising brand awareness and driving customers in-store and online to discover their product range.
It was important that we frame The Jelly Bean Factory as a premium product, infinitely superior and well worth paying extra for over inferior, cheaper alternatives.
Using their distinctive look and tone of voice, we developed a clear campaign plan and created engaging static and animated content for use across YouTube and paid social channels.
6M Reached across social media platforms.
8,000 Website visitors.
