Gut-Smart
Building an all-new brand of health supplement to break into a competitive market.
Sick of relying on short-term, over-the-counter heartburn and indigestion relief, founder Oli sought to create a natural alternative for the everyday person that offers both immediate soothing and long-term digestive support.
Gut-Smart Cool was born – a calming herbal blend of calcium, marshmallow root, slippery elm bark and biotin in a chewable pineapple-flavoured tablet. The tricky bit? Developing a distinctive, disruptive identity that’d help the brand break into an ultra-competitive consumer health market.
In order to compete with larger high street pharmaceutical brands, we knew Gut-Smart needed a full understanding of their place in the market.
After thorough market research, we built a comprehensive product strategy and set about creating a strong, distinctive look and feel and initial awareness-focused campaign strategy positioning Gut-Smart as the average person’s go-to for fuss-free, natural digestion support.
Armed with a distinctive, modern look and feel and a promise to give customers “that good gut feeling”, we developed eye-catching packaging, labelling, website, Amazon storefront and social content design.
Operating within such a heavily-regulated health market, stringent restrictions on the benefits and claims we could make meant it was crucial for our tone of voice to be as strong as possible.
Our work in action.
Discover Delicious
Creating an all-new brand and eCommerce marketplace to cement Wales as the home of quality artisanal produce.
Our Future Health
Launching and raising awareness for the UK’s largest-ever health research programme.
FWD
Creating a bold brand identity to carry FWD into the future of education.
