AUK | April Fool’s Day: The Best Brand Hoaxes this Year
It’s that time of year again - where brands get extra points for letting loose and showing their real personality. Deceptive, silly and hopefully funny - here are the best ones from this year:
April Fool, Marketing, Advertising
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April Fool’s Day: The Best Brand Hoaxes this Year

It’s that time of year again – where brands get extra points for letting loose and showing their real personality. Deceptive, silly and hopefully funny – here are the best ones from this year:

1. Google – Google Plastic

Jumping on the current virtual reality hype, Google has launched its latest high tech VR product – Google Plastic. The large goggles have been heralded as the first ever headset to simulate actual reality.

Simply place the clear plastic goggle over your head and you will be amazed by the high definition reality you can see all around you…

2. H&M – The Zuckerberg Collection

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This April Fool’s H&M launched its latest high profile celebrity collaboration – the Zuckerberg collection. Consisting of solely grey t-shirts and blue jeans, the collection exemplifies Zuckerberg go to outfit – summed up in the slogan, ‘one less thing to think about in the morning’.

Zuckerberg said of the collection: “I really want to clear my life so that I have to make as few decisions as possible about anything except how to best serve this community”.

3. Pimms – Pimms O’Clock

Famous for the ‘it’s Pimms o’clock’ slogan, Pimms secured the ultimate sponsorship deal this April Fools as the first brand to be on the face of Big Ben.

Pimms even hired veteran news reporter Peter Sissons to add weight to the news styled report that caused controversy this April.

4. Honda – Emoji License Plates

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According to Honda, research has found 96 per cent of under-30s in the UK prefer emoji plates over their traditional counterparts. The “race car for the road”, the Honda Civic Type R is the first car to be allowed a license plate that communicates solely through the medium of emoji.

Shigastu Baka, the First Officer of Licences at Honda U.K., said, “We are really excited to offer our customers a fun, quirky way to customize their car, which importantly, is reflective of their personality and lifestyle. At Honda, we believe in innovation – and this concept is sure to be well-received by younger consumers for whom emojis are such a popular way of communicating.”

5. Harley Davidson – #Selfmet

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Selfie + Helmet = #Selfmet.

The ultimate customisation for your Harley Davidson – genius.