Experian report shows that Cyber Monday, thought to be traditionally the busiest day for UK retailers, exceeded even the bravest predictions for consumer activity as visits reached 112 million, or 32% more than last year.
Experian’s latest report on online retailers’ Cyber Monday performance, which this year fell on 3 December, also revealed that consumers stayed 8 minutes and 12 seconds on average each time they visited an e-commerce website on Monday, or a total of 15 hours, which is another record rate in Cyber Monday statistics.
Data from Experian’s online competitive intelligence tool Hitwise also showed that Amazon was the best performer on 3 December, with its two properties (amazon.com and amazon.co.uk) taking the biggest slice in terms of visits, attracting 12.18% of all consumers that went online to shop. The online retail giant, along with eBay and Argos made up 30% of all customer visits. When looking at the performance of the 100 largest online retailers, the share jumps to 62% of the traffic.
The report once again proved that Britons’ have a growing appetite for mobile technology and an increasing interest in shopping via mobile devices, with two mobile websites, eBay UK Mobile and Argos Mobile, coming third and sixth, respectively, in terms of consumer activity. What is also worth mentioning is consumers’ shift towards the purchase of more uncommon Christmas presents, which is evident from NotOnTheHighStreet.com’s success in doubling its market share in Experian’s online traffic ranking.