Brand and Response works better together – The BARCO Model

The BARCO (Brand and  Response Communication Optimisation) model is a planning and evaluation tool that allows us to interrogate your brand promise and establish your campaigns response criteria, before going Live!

We use the BARCO model to:

Identify a ‘winning’ idea before it goes live – and as a result, the work we put forward is more likely to be relevant and commercially viable.

Incorporate a strong sales influence without effecting your brand.

Collaborate with multiple decision makers, especially focussing on the objectives of the sales and marketing teams.

Together, develop a common sales and marketing language for all campaigns across your business.

The BARCO model is designed to be simple, easy to use and part of an everyday process.