RK Supply Chain (RKSC), one of the leading global supply chain recruiters have appointed TheAgency to reposition their brand in the market, and help them develop heavily sales focussed communications.
The company has been extremely successful over the past 12 years, but a strategy for growth, coupled with tougher competition and aggressive market conditions have triggered a need to emphasise their brand position, and lay the foundation for a number of new service offerings.
Miles Mcloud, newly appointed Managing Director for RKSC says “We currently have a market leading offering, and are one of the only global supply chain specialists. As part of our growth plan we have recruited a larger senior management team, we are launching a number of new service offerings and appointed TheAgency as an integral part of our business moving forward. Their innovative approach to communications will help us focus on our market, and open up opportunities to utilise new technologies and digital targeting techniques that will drive more business and save us money.”
“We are delighted to have RKSC as the latest addition to our client portfolio. They have a dynamic approach to their business, and aren¹t afraid to embrace cutting edge techniques to help them drive greater distance between them and their leading competitors. We are truly excited at the prospect of working with Miles, and look forward to producing some award winning campaigns.” Sammy Mansourpour, Partner, AgencyUK
It was rumoured that AgencyUK are in talks with Terry Brain, the creator of Trap Door, and the man who worked with Ricky Gervaise to illustrate Flanimals.
TheAgency commissioned Terry Brain to help launch the new look RKSC TheAgency have unveiled the new RK Supply Chain brand, including a satirical illustrative contribution by Terry Brain, the man behind some of the nations favourites, Clangers, Trap Door and most recently Ricky Gervaise’s Flanimals.
The rebrand has included the launch of a new jobsite, banner advertising, email communications programme and literature, all supported by a heavyweight trade press campaign and sponsorship programme.
“The new brand has done as much for our internal team building as it has for new business. We have been very pleased with the result, and look forward to seeing the positive effect on our bottom line. TheAgency have made the most complex problems seem simple, and working with them has been fun and an experience.” Miles Mcleod, Managing Director, RK Supply Chain
We were delighted to have Terry on board, his experience and creative vision made for a sparkling result, and together we’ve ensured that RKSC really stand out from the crowd, and that every communication goes hand in hand with a convincing sales led proposition.” Sammy Mansourpour, Partner, AgencyUK.