We are already aware of the increasing impact of mobile technology on consumers. Mobile devices have become an integral part of our everyday communication, but are now also considered the preferred tool for browsing the web. This was recently confirmed in a global survey conducted by mobile software solutions provider NetBiscuits, which revealed that many users now spend more than six hours a day on the Internet via their mobile gadget.
The poll, which gathered responses from 5,000 consumers across the UK, US, Germany, Brazil, India, Australia, UAE, South Africa and China, shows that more than a quarter of people are online through their smartphones for more than six hours a day, while 7% use their device for a staggering 12 hours to surf the Internet.
According to 61% of the panel, their contentment with mobile surfing would significantly enhance further if they were able to download content at a quicker pace. Websites that are not optimised for mobile would make 76% of consumers think twice before visiting it again, with 33% insisting that pages on mobile devices should provide the same level of functionality as those loaded on desktop PCs.
Nearly a third of respondents said they would rather look for a competitor’s site than return to a website that is not mobile-friendly.
When it comes to apps, just 27% of respondents said they would be happy to download an app if they saw it online – nearly three times less than the percentage of those confirming they are constantly exposed to app promotions online.