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AUK News Brand Creative Digital Social Web
November, 29 2022 / Wellbeing Creative Digital

AgencyUK raises awareness for Julian House Christmas Appeal

Julian House is a charity that supports vulnerable and at-risk individuals,...
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August, 22 2022 / AUK News Brand Creative Digital Social

Our Future Health appoint AgencyUK to drive largest ever health research programme

Set to be the UK’s largest ever health research programme, Our Future...
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Awards
July, 11 2022 / AUK News Creative Digital Social

The Independent Agency Awards 2022

Last week, AgencyUK attended MAD//fest, the UK’s boldest and most distinctive...
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keyboard with create key
July, 1 2022 / Creative Digital

The marketing industry has overfunded technology and underfunded creativity

The marketing industry has invested heavily in tech, data and ‘performance...
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A woman being filmed
/ Creative Digital Social Web

Video performance: a data-driven creative approach to video marketing

A dive into video performance from AUK Head of Digital, Adam Connett & Art...
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March, 4 2022 / Creative

Freya’s Work Experience at Agency UK

My name is Freya Taplin and I’m currently in my second year of college,...
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Children's Hospice Charity TV Advertising Campaign
January, 6 2022 / AUK News Creative Digital

AgencyUK launch TV campaign for Children’s Hospice South West

Children’s Hospice South West are one of the largest children’s hospice...
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January, 3 2022 / AUK News Creative Digital Social Web

Bristol Against Cancer | Above & Beyond appoints AgencyUK

Bristol’s hospitals charity Above & Beyond has appointed AgencyUK for its...
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Probio7 health wellness probiotic brand
June, 24 2020 / AUK News Brand Creative Social

Forever Young appoints AgencyUK to lead Probio7 brand communications

Founded in 1995, Forever Young International has grown into one of the...
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March, 10 2020 / AUK News Creative Social

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Since its launch as an alternative music festival in 2009, Boomtown Fair has...
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February, 26 2020 / AUK News Creative Social

iBet appoints AgencyUK ahead of Euro2020

ibet is the new online gambling platform developed by the tech whizzkids of...
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February, 4 2020 / AUK News Creative Social

Chewits Updates Its Brand

Confectionary company Cloetta UK is relaunching its popular Chewits brand...
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January, 29 2020 / AUK News Creative Social Web

AgencyUK Wins Chewits Creative & Social Media Account

Cloetta UK, home of international confectionery brands that include CandyKing...
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AUK VermX Brand
January, 15 2020 / AUK News Creative Social Web

Verm-X natural animal health unveil new global brand and direct to consumer strategy with AgencyUK

Founded in 2000, Verm-X are one of the world’s pioneering natural animal...
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December, 12 2019 / AUK News Creative

AgencyUK launch Freedom of Movement campaign ahead of Election Day

The Institute of Osteopathy (iO) has launched its first national UK campaign...
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November, 26 2019 / AUK News Creative Social Web

AgencyUK appointed to raise awareness of The Institute of Osteopathy

The Institute of Osteopathy (iO) has launched its first national UK campaign...
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November, 6 2019 / AUK News Creative Social

Meat the enemy: continuing as a meat trader during an environmental revolution

Livestock farmers have a real challenge on their hands. Those trading in meat...
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August, 1 2019 / Creative Social

Ensuring your hub content is a brand hero

Social media is a tightrope every brand walks — some confidently running,...
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July, 19 2019 / Creative

Avoid short term brand fails with meaningful difference

Short term focus versus long term brand thinking can make the difference...
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June, 16 2019 / Creative Web

The rising cost of B2B marketing

Many CMOs tell me that they expect their marketing to get cheaper. The logic is...
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May, 17 2019 / AUK News Creative Social Web

Sustainably yours: the need for brands to stay true to their green credentials

Many established brands don’t have positive credentials when it comes to...
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March, 25 2019 / AUK News Creative Social Web

Kitchenware brand Tala appoints AgencyUK

Kitchenware brand Tala has appointed AgencyUK to oversee its marketing and...
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March, 18 2019 / AUK News Creative Social Web

All good things come in threes: the power of social, video and Amazon

Social media and video content go together like macaroni and cheese. However,...
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March, 11 2019 / AUK News Creative Social

Field to Fork – The Power of Provenance

With the meteoric rise of direct to consumer brands, it’s of little surprise...
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March, 1 2019 / AUK News Creative Social

Who killed Kraft?

Independent food and drink producers, that’s who. As featured in The...
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February, 25 2019 / AUK News Creative Social Web

British food & drink brands need to take back control — here’s how.

The Brexit turmoil is taking its toll, that’s for sure. There's no doubt that...
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Baby boomer consumer generation
October, 8 2018 / AUK News Creative Social Web

Respect your elders: It might just be your best online strategy

Quick! Grab your doomsday supplies and get to the bunker - the pensioners are...
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July, 8 2018 / AUK News Creative Social

Discover Delicious TV campaign turns the spotlight on Welsh food and drink producers

The launch of www.DiscoverDelicious.wales, a new online market place for high...
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June, 7 2018 / AUK News Creative Web

AgencyUK helps consumers Discover Delicious food and drink from Wales

June 2018 heralds a consumer-wide launch for DiscoverDelicious.Wales.  The...
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Blogger blog writing content social strategy
February, 8 2018 / Creative Web

Has Alexa Saved Our Copywriters?

I recently attended a conference where JustEat (the foodie app folks) became...
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Perfume brand luxury branding agency
September, 20 2017 / Creative

Ok Perfume Ads, You Have My Attention

Something seismic is happening in these key months leading up to Christmas, as...
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April, 28 2017 / Creative

Is ‘Creativity for Good’, good for creativity?

In 2013, D&AD introduced the White Pencil to honour ‘sustainable and...
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April, 26 2017 / Creative

Jeepers Creepers, D&AD!

The English cleric Charles Colton coined the phrase: ‘Imitation is the...
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AUK Oi Conference
April, 7 2017 / Creative Social

Three things we learnt from #OiConf Cardiff

Being the desk-bound creatives that we are it’s a good idea to sometimes get...
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Natwest banking brand
November, 2 2016 / Creative

Natwest: You are a bank. That’s all you are.

by Zane Radcliffe, Creative Director, AgencyUK It was Oscar Wilde who said...
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August, 26 2016 / AUK News Creative

Design Intern Opportunity

Design Intern Opportunity ASAP for 6-12 months. Potential for future permanent...
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Social Media Beauty Products Retail
June, 30 2016 / Creative Social

What’s new in social media this month: June

From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
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June, 17 2016 / AUK News Creative

AgencyUK takes home another win at the Chip Shop Awards

Bath-based integrated advertising and marketing firm AgencyUK has won another...
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June, 8 2016 / AUK News Creative Social

AgencyUK delivers integrated campaign for Chang Beer

Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing...
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May, 24 2016 / AUK News Creative

Hornby posters scoop international D&AD award

Hornby’s spoof passenger information posters on station platforms campaign...
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May, 23 2016 / AUK News Creative Social

AgencyUK launch ‘refreshingly Thai’ experiential activation for Chang Beer

AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford...
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May, 4 2016 / AUK News Creative

AUK designs badge for N.Ireland’s Euro push

AgencyUK Creative Director and lifelong Northern Ireland football fan Zane...
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March, 23 2016 / Creative

Top 5 Easter Marketing Campaigns: A cracking selection

As we count down the days to the extra long weekend, different brands are...
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February, 12 2016 / Creative

Valentine’s ads: Have you found the one?

With the imminent arrival of Valentine’s day comes the onslaught of marketing...
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January, 27 2016 / AUK News Creative Social

AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.

AgencyUK have been appointed by founder and serial entrepreneur Mathew...
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Beach Body Marketing Trends
January, 8 2016 / Creative

New Year, New You: which January health campaign is working out for you?

It’s the start of a New Year, and the launch of a new you. Time to start...
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December, 17 2015 / Creative Social Web

The Star Wars #Brandwagon: 10 of the best, worst and just plain weird Star Wars merchandise

Star Wars Super Fans the world over are rejoicing; The Force Awakens has...
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December, 14 2015 / AUK News Creative

Bath artist creates AgencyUK’s Christmas card with festive songs hidden in snowy scene

The Christmas season is upon us and award-winning integrated marketing firm...
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December, 9 2015 / Creative Social

The Top 5 Christmas TV Campaigns for 2015

A brand’s Christmas marketing campaign is often the crucial event in a...
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November, 30 2015 / Creative

Branding lessons you can learn from Apple

Apple... The likelihood is when somebody says 'apple,' the fruit isn't...
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November, 26 2015 / AUK News Creative Social

AUK Creates  ‘Panto Farm’ Mockumentary for Local Charity

AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based...
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November, 19 2015 / AUK News Creative

AgencyUK Appointed to launch Falk Outdoors’s new Tiger outdoor navigation system

AgencyUK has been appointed by Falk Outdoor, a leading German satellite...
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November, 9 2015 / AUK News Creative Social

AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day

Last week the inaugural National Jigsaw Day was celebrated around the UK. The...
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Christmas retail advertising
November, 6 2015 / AUK News Creative

8 Things We’ve Learned from the John Lewis Christmas Ad

by Zane Radcliffe, Creative Director at AgencyUK It’s big, it’s bold and...
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Halloween Marketing Campaigns
October, 29 2015 / Creative Social Web

Top 5 Halloween Marketing Campaigns for 2015

Halloween weekend is nearly upon us and its impending arrival has led to some...
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Awards AgencyUK Winners
October, 12 2015 / AUK News Creative

AgencyUK earns six nominations in the 2015 Cream Awards

The Cream Awards aim to showcase the very best work within the Midlands, East,...
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Union Jack Crumpled
October, 9 2015 / Creative

Britain votes for coolest brands

The marketing world has conducted a survey for what it believes to be the...
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Marketer Branding Agency AUK Strategy
September, 22 2015 / Creative

‘What does success look like?’

As featured in Insider Magazine by Zane Radcliffe, Creative Director at...
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September, 18 2015 / Creative Web

Putting the digital consumer at the heart of your brand

All brands must evolve to survive and thrive, so in the marketing...
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August, 11 2015 / Creative Web

Grey market ignored by online marketers

Despite the 'grey market' - aka consumers over the age of 55 - spending around...
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August, 3 2015 / Creative Web

Click-baiting & its role in the modern marketing mix

Modern marketing has evolved significantly since the professionals of...
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July, 27 2015 / Creative Web

The golden age of content – does yours match up?

It seems that we're living in a 'golden age' of most things at the moment - the...
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July, 13 2015 / Creative Web

23% Of Staff Believe Marketers Should Head Digital Strategies

Information published by The Drum, drawn from a report by digital agency...
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Local brands
June, 29 2015 / Creative Web

Brands Need To Be Local, Not Global, When Looking To Better Their Reputations

According to the advertising and marketing news aggregator site Warc, new...
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Retail mobile digital app
June, 15 2015 / Creative Web

How Has Big Data Really Influenced Marketing?

If you haven't heard of big data before, we are - quite frankly - shocked....
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Millennial target audience
May, 28 2015 / Creative Web

Marketing To The Purse-String Holders (Aka: The Bank Of Mum & Dad)

We all have them - parents, that is - and some of us are a parent, too. In this...
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May, 14 2015 / AUK News Creative

AgencyUK’s feeling chipper with five Creative Award nominations

Bath-based integrated advertising and marketing firm AgencyUK has gained its...
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Millennial mobile social app
May, 11 2015 / Creative Web

Students Currently Have Little Brand Affection

According to a recent piece of research from The Student Room, as reported on...
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AUK Appoint Creative Director
May, 5 2015 / Creative Web

Agencies & Clients Require Clearer Briefs

A new survey, titled 'Enhancing Client/Agency Relations 2015' has discovered...
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Apprentice creative agency
April, 21 2015 / Creative Social

How To Plan A Content/Editorial Calendar

Whilst the idea of having to plan anything may put a lot of people off - the...
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March, 4 2015 / Creative Web

Digital Design & The Digital Canvas

by Matt Griffin, Front End Developer/Digital Designer at The Agency Digital...
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February, 17 2015 / Creative Web

iPad Responsible For 48% Of US M-Commerce Sales

Research from the Adobe Digital Index has found that three-quarters of US...
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Apprentice creative agency
October, 17 2014 / Creative

50% Of Ad Experts Believe Programmatic Ad Trading Aids Creativity

Just under 50% of advertisers believe that programmatic trading is helping the...
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AUK Appoint Creative Director
June, 25 2014 / AUK News Creative

The Creative Director is Dead, Long Live the Technical Director?

For many this is how the past four years have felt, with agencies seeing their...
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AUK Appoint Creative Director
October, 28 2013 / AUK News Creative

Remember, Remember Your Millions Of Members, Insider Magazine

I’m going to start this article with a confession… I am a Yahoo! email...
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Web analytics tracking gender
September, 19 2013 / Creative

Images Extremely Important In Consumers Shopping Journeys

I recently read results from a study conducted by visual content specialist...
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June, 19 2013 / Brand Creative

BARB To Measure TV Viewing Across All Devices

I read this week that starting from August, TV ratings in the UK will also...
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Christmas Retail advertising consumers ecommerce
December, 6 2012 / Creative

23% Of Parents Influenced Directly By Christmas Ads

This morning I read a survey aimed at identifying mums' attitudes towards...
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Mum Shop Online Consumers
November, 21 2012 / Brand Creative

UK Consumers Getting Ready For A Multichannel Christmas

Retailers consider the period leading up to Christmas to be of critical...
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Guinness Advertising Campaign
October, 9 2012 / Brand Creative

Guinness Offers Trip To Dublin In New Advertising Campaign

Guinness Europe has found an innovative way to reward beer lovers for drinking...
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Cosmetic Surgery Retouching Model Designs
August, 23 2012 / Brand Creative

Cosmetic Surgery Industry Raises Prospect Of Tough Ad Regulation

The health scare triggered by the PIP breast implants scandal has prompted...
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eCommerce AUK Web
August, 20 2012 / Brand Creative Digital Social Web

35% Of Marketers Admit Failure At Multi-Channel Interaction

In a world where consumers have a rich choice of shopping platforms, success...
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Casino Gaming Slots Brand Online
July, 12 2012 / AUK News Brand Creative

Global Pioneers InterCasino move Integrated Brand re-positioning into AgencyUK

InterCasino, one of the pioneers of online casino gaming, has appointed UK...
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Augmented reality advertising media
July, 4 2012 / Brand Creative Digital Social Web

32% of UK Companies Consider Their Multi-Channel Marketing Effective

Knowing the path and walking it are two different things, as a popular film...
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Mum Shop Online Consumers
July, 2 2012 / Brand Creative Social

Survey Explores Impact Of Motherhood On Media Habits

Giving birth marks a turning point in a woman's life: priorities undergo a...
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eBay Shopping Retail Consumer eCommerce Web
June, 29 2012 / Brand Creative Digital

Survey Finds 80% Of Respondents Unhappy With Demand Generation Campaigns

If you happen to be a salesperson, marketer or ad agency with serious...
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Women Consumer Drink Food FMCG
June, 26 2012 / Brand Creative

Diageo Turns Marketing Focus To Women

Women have long ceased to follow blindly where men choose to lead. It has taken...
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Teachers Assurance appoint AgencyUK marketing
April, 17 2012 / AUK News Brand Creative Digital

Teachers Assurance move Direct Strategy and Digital Account into AgencyUK

Teachers Assurance, the 5th largest friendly Society in the UK and the only...
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Consumer behavioural economics
March, 14 2012 / Brand Creative

Consumer Purchase Decisions Driven By 8 Emotions

Have you ever thought about what motivates a consumer to buy a certain brand...
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Augmented reality advertising media
March, 13 2012 / AUK News Creative

AgencyUK Launch Augmented Reality Brand Experience with Aurasma

As part of a new campaign for the Bristol Temple Quarter Enterprise Zone, an...
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brand experience smell campaigns
February, 14 2012 / Creative

Multi-sensory campaign allows UK commuters to smell baked potatoes

Advertising may be changed forever, as consumers are now able to feel and smell...
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eCommerce AgencyUK launch
January, 12 2012 / Brand Creative

25% of UK Consumers Fail To Save Money By Switching Financial Providers

A number of recent surveys have maintained that UK consumers are increasingly...
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Creative Model retouching
December, 9 2011 / Creative

50% of UK Women Distrust Brands That Use Airbrushing

According to a new report from the Advertising Associaltion (AA) and research...
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Multichannel Advertising eCommerce
November, 18 2011 / Brand Creative Digital Social

66% of UK consumers buy on multi-channel

A new report out this morning describes a new phenomenon in UK consumer habits,...
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Faberge Luxury Brand Advertising Goods
November, 14 2011 / Brand Creative

Faberge in search of exposure

Luxury jewellery manufacturer Faberge is launching its first ever advertising...
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UK Creative Industry
November, 11 2011 / Creative

UK Biz leaders call for creativity in marketing

Brand owners and executives at The Times panel debate on the UK economy have...
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Male Shopper Consumers eCommerce
November, 3 2011 / Brand Creative

54% of men shop every two days

I came across an interesting survey, which may overthrow the previously held...
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Sex sells marketing advertising
October, 14 2011 / Brand Creative

Sex sells, but for how much longer?

In a society where career aspirations are driven by glamour modelling and an...
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AUK on branding chemistry for consumer interaction
October, 11 2011 / Brand Creative

Brands need Chemistry not Creativity

In a world where big ideas are deemed less important than a 0.1% increase in...
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Apprentice creative agency
October, 4 2011 / Creative

Schools to teach pre-teens image retouching in advertising

Flicking through the news this morning I read that the government are planning...
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Big company creativity
August, 26 2011 / AUK News Creative

Big companies aren’t creative | Creative Match Feature

I’ve spent quite a bit of time with a senior principal at IBM recently....
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August, 4 2011 / AUK News Creative

Are today’s “Big Creative” ideas really just small thoughts? | Brand Republic Feature

It has long since struck me that what we do as advertising agencies emulates...
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Del Monte appoint AgencyUK
February, 16 2011 / AUK News Creative

Del Monte appoint AgencyUK to launch UK fruit juice campaign

Del Monte has launched a national advertising and social media campaign aimed...
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AUK Advertising
January, 7 2011 / AUK News Brand Creative

Advertising might work, who’d a thunk it? | Brand Republic Feature

We’re in the midst of man bird pig flu panic. We all ignored the letters from...
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AgencyUK Launch Glutafin wheat free bread
August, 17 2010 / AUK News Creative

AgencyUK sampling of 50k loaves

Glutafin, the prescription-only gluten-free food brand, is to mail 50,000...
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AgencyUK Killing Creativity
July, 30 2010 / AUK News Creative

Is the Internet KILLING Creativity? | Brand Republic Feature

I recently watched a great ad that launched a well-known brand back into our...
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AgencyUK consumer brand
July, 9 2010 / AUK News Brand Creative

Is it time to let consumers “Play the Brand” | Brand Republic Feature

I remember having a telephone interview with a journalist from The Times a few...
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AgencyUK launch BSM summer campaign
June, 28 2010 / AUK News Brand Creative Digital Social

AgencyUK BSM Summer Campaign Hits the Beach | Marketing Week

BSM, the UK’s largest driving school, has launched an integrated summer ad...
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Future Publishing Sony Channel FirstCast
April, 12 2010 / AUK News Brand Creative Digital Social

AgencyUK Lead Gaming Titles Re-launch :: Marketing Week

Future, the special-interest media group, has appointed AgencyUK, a leading...
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eCommerce AUK Web
March, 4 2010 / AUK News Brand Creative

Shop Online, freedom on rails | Marketing Magazine

Before the rise of the digital aisle, we’d thumb through records or books in...
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AUK on Gaming Brands
February, 11 2010 / AUK News Creative

Pretending to be deaf isn’t going to work | Brand Republic Feature

We’ve recently run a number of campaigns in the gaming sector. The guys in...
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AUK Launch RK brand globally
September, 9 2009 / AUK News Brand Creative Web

RK Accountancy Brand Launch

RK Accountancy has today officially unveiled their new brand refresh. The 6...
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London Recruitment Brand AUK
June, 1 2009 / AUK News Brand Creative Digital

AgencyUK wins RKA account

AgencyUK wins accountancy recruitment firm’s global brand and sales...
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AUK Public Sector Campaign
March, 12 2009 / AUK News Creative

MTV teens targeted to “Pimp Your Scoot”

AgencyUK pimps London’s scoots in a test road safety campaign that could see...
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Rex Resorts Tourism Brand AUK
November, 24 2008 / AUK News Creative

AgencyUK wins Rex Resorts global creative pitch

Brand response specialist AgencyUK has been appointed by Rex Resorts, the...
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