July, 1 2022
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Creative
Digital
The marketing industry has overfunded technology and underfunded creativity
The marketing industry has invested heavily in tech, data and ‘performance...
March, 4 2022
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Creative
Freya’s Work Experience at Agency UK
My name is Freya Taplin and I’m currently in my second year of college,...
January, 6 2022
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AUK News
Creative
Digital
AgencyUK launch TV campaign for Children’s Hospice South West
Children’s Hospice South West are one of the largest children’s hospice...
March, 10 2020
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AUK News
Creative
Social
Boomtown Festival appoints AgencyUK as strategic creative and media partner
Since its launch as an alternative music festival in 2009, Boomtown Fair has...
February, 26 2020
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AUK News
Creative
Social
iBet appoints AgencyUK ahead of Euro2020
ibet is the new online gambling platform developed by the tech whizzkids of...
February, 4 2020
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AUK News
Creative
Social
Chewits Updates Its Brand
Confectionary company Cloetta UK is relaunching its popular Chewits brand...
December, 12 2019
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AUK News
Creative
AgencyUK launch Freedom of Movement campaign ahead of Election Day
The Institute of Osteopathy (iO) has launched its first national UK campaign...
November, 6 2019
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AUK News
Creative
Social
Meat the enemy: continuing as a meat trader during an environmental revolution
Livestock farmers have a real challenge on their hands. Those trading in meat...
August, 1 2019
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Creative
Social
Ensuring your hub content is a brand hero
Social media is a tightrope every brand walks — some confidently running,...
July, 19 2019
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Creative
Avoid short term brand fails with meaningful difference
Short term focus versus long term brand thinking can make the difference...
June, 16 2019
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Creative
Web
The rising cost of B2B marketing
Many CMOs tell me that they expect their marketing to get cheaper. The logic is...
March, 11 2019
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AUK News
Creative
Social
Field to Fork – The Power of Provenance
With the meteoric rise of direct to consumer brands, it’s of little surprise...
March, 1 2019
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AUK News
Creative
Social
Who killed Kraft?
Independent food and drink producers, that’s who.
As featured in The...
July, 8 2018
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AUK News
Creative
Social
Discover Delicious TV campaign turns the spotlight on Welsh food and drink producers
The launch of www.DiscoverDelicious.wales, a new online market place for high...
June, 7 2018
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AUK News
Creative
Web
AgencyUK helps consumers Discover Delicious food and drink from Wales
June 2018 heralds a consumer-wide launch for DiscoverDelicious.Wales. The...
February, 8 2018
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Creative
Web
Has Alexa Saved Our Copywriters?
I recently attended a conference where JustEat (the foodie app folks) became...
September, 20 2017
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Creative
Ok Perfume Ads, You Have My Attention
Something seismic is happening in these key months leading up to Christmas, as...
April, 28 2017
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Creative
Is ‘Creativity for Good’, good for creativity?
In 2013, D&AD introduced the White Pencil to honour ‘sustainable and...
April, 26 2017
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Creative
Jeepers Creepers, D&AD!
The English cleric Charles Colton coined the phrase: ‘Imitation is the...
April, 7 2017
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Creative
Social
Three things we learnt from #OiConf Cardiff
Being the desk-bound creatives that we are it’s a good idea to sometimes get...
November, 2 2016
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Creative
Natwest: You are a bank. That’s all you are.
by Zane Radcliffe, Creative Director, AgencyUK
It was Oscar Wilde who said...
August, 26 2016
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AUK News
Creative
Design Intern Opportunity
Design Intern Opportunity ASAP for 6-12 months. Potential for future permanent...
June, 30 2016
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Creative
Social
What’s new in social media this month: June
From the latest Twitter trends to what’s on WhatsApp, here’s our monthly...
June, 17 2016
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AUK News
Creative
AgencyUK takes home another win at the Chip Shop Awards
Bath-based integrated advertising and marketing firm AgencyUK has won another...
June, 8 2016
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AUK News
Creative
Social
AgencyUK delivers integrated campaign for Chang Beer
Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing...
May, 24 2016
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AUK News
Creative
Hornby posters scoop international D&AD award
Hornby’s spoof passenger information posters on station platforms campaign...
May, 23 2016
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AUK News
Creative
Social
AgencyUK launch ‘refreshingly Thai’ experiential activation for Chang Beer
AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford...
May, 4 2016
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AUK News
Creative
AUK designs badge for N.Ireland’s Euro push
AgencyUK Creative Director and lifelong Northern Ireland football fan Zane...
March, 23 2016
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Creative
Top 5 Easter Marketing Campaigns: A cracking selection
As we count down the days to the extra long weekend, different brands are...
February, 12 2016
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Creative
Valentine’s ads: Have you found the one?
With the imminent arrival of Valentine’s day comes the onslaught of marketing...
January, 27 2016
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AUK News
Creative
Social
AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.
AgencyUK have been appointed by founder and serial entrepreneur Mathew...
January, 8 2016
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Creative
New Year, New You: which January health campaign is working out for you?
It’s the start of a New Year, and the launch of a new you. Time to start...
December, 17 2015
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Creative
Social
Web
The Star Wars #Brandwagon: 10 of the best, worst and just plain weird Star Wars merchandise
Star Wars Super Fans the world over are rejoicing; The Force Awakens has...
December, 14 2015
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AUK News
Creative
Bath artist creates AgencyUK’s Christmas card with festive songs hidden in snowy scene
The Christmas season is upon us and award-winning integrated marketing firm...
December, 9 2015
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Creative
Social
The Top 5 Christmas TV Campaigns for 2015
A brand’s Christmas marketing campaign is often the crucial event in a...
November, 30 2015
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Creative
Branding lessons you can learn from Apple
Apple... The likelihood is when somebody says 'apple,' the fruit isn't...
November, 26 2015
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AUK News
Creative
Social
AUK Creates ‘Panto Farm’ Mockumentary for Local Charity
AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based...
November, 19 2015
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AUK News
Creative
AgencyUK Appointed to launch Falk Outdoors’s new Tiger outdoor navigation system
AgencyUK has been appointed by Falk Outdoor, a leading German satellite...
November, 9 2015
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AUK News
Creative
Social
AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day
Last week the inaugural National Jigsaw Day was celebrated around the UK. The...
November, 6 2015
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AUK News
Creative
8 Things We’ve Learned from the John Lewis Christmas Ad
by Zane Radcliffe, Creative Director at AgencyUK
It’s big, it’s bold and...
October, 29 2015
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Creative
Social
Web
Top 5 Halloween Marketing Campaigns for 2015
Halloween weekend is nearly upon us and its impending arrival has led to some...
October, 12 2015
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AUK News
Creative
AgencyUK earns six nominations in the 2015 Cream Awards
The Cream Awards aim to showcase the very best work within the Midlands, East,...
October, 9 2015
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Creative
Britain votes for coolest brands
The marketing world has conducted a survey for what it believes to be the...
September, 22 2015
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Creative
‘What does success look like?’
As featured in Insider Magazine
by Zane Radcliffe, Creative Director at...
September, 18 2015
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Creative
Web
Putting the digital consumer at the heart of your brand
All brands must evolve to survive and thrive, so in the marketing...
August, 11 2015
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Creative
Web
Grey market ignored by online marketers
Despite the 'grey market' - aka consumers over the age of 55 - spending around...
August, 3 2015
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Creative
Web
Click-baiting & its role in the modern marketing mix
Modern marketing has evolved significantly since the professionals of...
July, 27 2015
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Creative
Web
The golden age of content – does yours match up?
It seems that we're living in a 'golden age' of most things at the moment - the...
July, 13 2015
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Creative
Web
23% Of Staff Believe Marketers Should Head Digital Strategies
Information published by The Drum, drawn from a report by digital agency...
June, 29 2015
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Creative
Web
Brands Need To Be Local, Not Global, When Looking To Better Their Reputations
According to the advertising and marketing news aggregator site Warc, new...
June, 15 2015
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Creative
Web
How Has Big Data Really Influenced Marketing?
If you haven't heard of big data before, we are - quite frankly - shocked....
May, 28 2015
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Creative
Web
Marketing To The Purse-String Holders (Aka: The Bank Of Mum & Dad)
We all have them - parents, that is - and some of us are a parent, too. In this...
May, 14 2015
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AUK News
Creative
AgencyUK’s feeling chipper with five Creative Award nominations
Bath-based integrated advertising and marketing firm AgencyUK has gained its...
May, 11 2015
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Creative
Web
Students Currently Have Little Brand Affection
According to a recent piece of research from The Student Room, as reported on...
May, 5 2015
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Creative
Web
Agencies & Clients Require Clearer Briefs
A new survey, titled 'Enhancing Client/Agency Relations 2015' has discovered...
April, 21 2015
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Creative
Social
How To Plan A Content/Editorial Calendar
Whilst the idea of having to plan anything may put a lot of people off - the...
March, 4 2015
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Creative
Web
Digital Design & The Digital Canvas
by Matt Griffin, Front End Developer/Digital Designer at The Agency
Digital...
February, 17 2015
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Creative
Web
iPad Responsible For 48% Of US M-Commerce Sales
Research from the Adobe Digital Index has found that three-quarters of US...
October, 17 2014
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Creative
50% Of Ad Experts Believe Programmatic Ad Trading Aids Creativity
Just under 50% of advertisers believe that programmatic trading is helping the...
June, 25 2014
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AUK News
Creative
The Creative Director is Dead, Long Live the Technical Director?
For many this is how the past four years have felt, with agencies seeing their...
October, 28 2013
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AUK News
Creative
Remember, Remember Your Millions Of Members, Insider Magazine
I’m going to start this article with a confession…
I am a Yahoo! email...
September, 19 2013
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Creative
Images Extremely Important In Consumers Shopping Journeys
I recently read results from a study conducted by visual content specialist...
June, 19 2013
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Brand
Creative
BARB To Measure TV Viewing Across All Devices
I read this week that starting from August, TV ratings in the UK will also...
December, 6 2012
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Creative
23% Of Parents Influenced Directly By Christmas Ads
This morning I read a survey aimed at identifying mums' attitudes towards...
November, 21 2012
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Brand
Creative
UK Consumers Getting Ready For A Multichannel Christmas
Retailers consider the period leading up to Christmas to be of critical...
October, 9 2012
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Brand
Creative
Guinness Offers Trip To Dublin In New Advertising Campaign
Guinness Europe has found an innovative way to reward beer lovers for drinking...
August, 23 2012
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Brand
Creative
Cosmetic Surgery Industry Raises Prospect Of Tough Ad Regulation
The health scare triggered by the PIP breast implants scandal has prompted...
July, 12 2012
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AUK News
Brand
Creative
Global Pioneers InterCasino move Integrated Brand re-positioning into AgencyUK
InterCasino, one of the pioneers of online casino gaming, has appointed UK...
July, 2 2012
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Brand
Creative
Social
Survey Explores Impact Of Motherhood On Media Habits
Giving birth marks a turning point in a woman's life: priorities undergo a...
June, 29 2012
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Brand
Creative
Digital
Survey Finds 80% Of Respondents Unhappy With Demand Generation Campaigns
If you happen to be a salesperson, marketer or ad agency with serious...
June, 26 2012
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Brand
Creative
Diageo Turns Marketing Focus To Women
Women have long ceased to follow blindly where men choose to lead. It has taken...
March, 14 2012
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Brand
Creative
Consumer Purchase Decisions Driven By 8 Emotions
Have you ever thought about what motivates a consumer to buy a certain brand...
March, 13 2012
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AUK News
Creative
AgencyUK Launch Augmented Reality Brand Experience with Aurasma
As part of a new campaign for the Bristol Temple Quarter Enterprise Zone, an...
February, 14 2012
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Creative
Multi-sensory campaign allows UK commuters to smell baked potatoes
Advertising may be changed forever, as consumers are now able to feel and smell...
January, 12 2012
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Brand
Creative
25% of UK Consumers Fail To Save Money By Switching Financial Providers
A number of recent surveys have maintained that UK consumers are increasingly...
December, 9 2011
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Creative
50% of UK Women Distrust Brands That Use Airbrushing
According to a new report from the Advertising Associaltion (AA) and research...
November, 14 2011
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Brand
Creative
Faberge in search of exposure
Luxury jewellery manufacturer Faberge is launching its first ever advertising...
November, 11 2011
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Creative
UK Biz leaders call for creativity in marketing
Brand owners and executives at The Times panel debate on the UK economy have...
November, 3 2011
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Brand
Creative
54% of men shop every two days
I came across an interesting survey, which may overthrow the previously held...
October, 14 2011
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Brand
Creative
Sex sells, but for how much longer?
In a society where career aspirations are driven by glamour modelling and an...
October, 11 2011
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Brand
Creative
Brands need Chemistry not Creativity
In a world where big ideas are deemed less important than a 0.1% increase in...
October, 4 2011
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Creative
Schools to teach pre-teens image retouching in advertising
Flicking through the news this morning I read that the government are planning...
August, 26 2011
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AUK News
Creative
Big companies aren’t creative | Creative Match Feature
I’ve spent quite a bit of time with a senior principal at IBM recently....
August, 4 2011
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AUK News
Creative
Are today’s “Big Creative” ideas really just small thoughts? | Brand Republic Feature
It has long since struck me that what we do as advertising agencies emulates...
February, 16 2011
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AUK News
Creative
Del Monte appoint AgencyUK to launch UK fruit juice campaign
Del Monte has launched a national advertising and social media campaign aimed...
January, 7 2011
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AUK News
Brand
Creative
Advertising might work, who’d a thunk it? | Brand Republic Feature
We’re in the midst of man bird pig flu panic. We all ignored the letters from...
August, 17 2010
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AUK News
Creative
AgencyUK sampling of 50k loaves
Glutafin, the prescription-only gluten-free food brand, is to mail 50,000...
July, 30 2010
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AUK News
Creative
Is the Internet KILLING Creativity? | Brand Republic Feature
I recently watched a great ad that launched a well-known brand back into our...
July, 9 2010
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AUK News
Brand
Creative
Is it time to let consumers “Play the Brand” | Brand Republic Feature
I remember having a telephone interview with a journalist from The Times a few...
March, 4 2010
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AUK News
Brand
Creative
Shop Online, freedom on rails | Marketing Magazine
Before the rise of the digital aisle, we’d thumb through records or books in...
February, 11 2010
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AUK News
Creative
Pretending to be deaf isn’t going to work | Brand Republic Feature
We’ve recently run a number of campaigns in the gaming sector. The guys in...
March, 12 2009
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AUK News
Creative
MTV teens targeted to “Pimp Your Scoot”
AgencyUK pimps London’s scoots in a test road safety campaign that could see...
November, 24 2008
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AUK News
Creative
AgencyUK wins Rex Resorts global creative pitch
Brand response specialist AgencyUK has been appointed by Rex Resorts, the...