Reinvigorated CVG continues to grow audience

Future, the special-interest media group, today reports continued growth for its CVG Network of websites (www.cvg.co.uk) and a successful launch for its latest marketing campaign, reaching more gamers than ever before.

The CVG Network, which includes sites for Official Xbox Magazine and Official Nintendo Magazine has reported a significant 47.5% year-on-year rise in UK unique users to 691,493 for the 12 months to June 2010 [Source: Google Analytics]

CVG’s continued growth has been driven by Future’s increased investment in the Network and its reinvigorated editorial strategy, as Associate Publisher, Mark Cantwell and veteran Editor-in-Chief, John Houlihan were joined by Editor, Tim Ingham.

AS the home of “gaming news to get your teeth into” CVG strikes to break the biggest stories in gaming first – serving up original, opinionated editorial throughout the day, setting the news agenda. Celebrating its reputation for breaking news – Future recently launched a brand marketing campaign, which has helped drive gamers from the pages of its sector-leading games magazines to CVG.

Working with creative advertising specialists, TheAgency – a series of four adverts, specifically tailored to the main gaming platforms, ran across Future’s portfolio of nine games print titles in June. As a result of the campaign, the CVG Network has seen a 12% month-on-month rise in visitors finding the site through Google search [Source: Google Analytics.] The campaign continues to run throughout the summer, also running in Future titles including Metal Hammer, T3 and Total Film.

Mark Cantwell, Associate Publisher for Future’s CVG and GamesRadar Networks, said:

“We are delighted with CVG’s continued growth and increasing influence amongst UK gamers. Having refocused the site last year and concentrated on our strength as the UK’s leading games news site, it is clear that gamers love what CVG stands for and are really spreading the word. These enthusiasts are helping to deliver our best figures yet and we thank them for their vote of confidence and continued support. We will continue our significant investment into 2011, and the brand campaign created by AgencyUK helps drive committed gamers to CVG.”

Sammy Mansourpour, MD at AgencyUK, added:

“CVG’s no-nonsense, independent approach to games journalism really sets it apart from rival news outlets, many of which tend to regurgitate industry PR. We worked with Future to create an overarching brand idea that captures this higher quality content in a quick, accessible way.”