I read yet another report this week confirming that UK consumers are increasingly using the Internet as a medium for shopping, fuelled by the growing adoption of mobile devices and tablets among the population. Broadboand comparison site broadbandchoices.co.uk has found that in the past decade, the sum spent by shoppers online has more than doubled to £113 from £56 a month.
In a poll conducted among 2,000 Britons, the researcher established that 36% of consumers now do the bulk of their shopping over the Internet. More than one in 10 of those surveyed said that they purchase something online at least once a day. About a quarter of the respondents said that they will spend more on buying products on the web this year.
The high share of people using the Internet as their most preferred method for shopping is not surprising as broadband has played a vital role in consumers’ approach to researching and purchasing products and services, Dominic Baliszweski, telecoms expert at broadbandchoices.co.uk, commented. Besides, the most affordable deals nowadays are generally found on the web, he said.
Until recently, shoppers needed to travel to several different stores to make sure that they were buying the best deal possible, which cost them time and hassle. Today, consumers can find a flurry of retailers offering exactly what they want with just a few clicks. The Internet also enables them to compare deals and read through customer reviews before making a purchase, according to the expert.