Site search improvement, search engine optimisation (SEO) and m-commerce will be the three main aspects of retailers’ marketing strategies next year, published this week in a study conducted by SLI Systems.
The poll, carried out online by Survey Monkey on behalf SLI Systems among almost 500 e-commerce business heads across the globe, found that bringing more consumers to websites, scoring as many conversions as possible and tapping the growth in mobile technology will be what marketers would focus on in 2013. Also amongst their priorities will be enhancing their logistics capacities and extending their geographical footprint. All these efforts will give them the chance to get a slice of the $1.25 trillion in revenues to be generated by online retailers in the new year, as estimated by IMRG.
In order to see their websites go up in search rankings, marketers will embark on tactics such as A/B testing, refinements, adding new merchandising capabilities and rich auto complete functionality, which will also help them deliver a well-rounded experience to visitors by allowing them to find the information needed more easily.
Marketers will also look to benefit from the growing power of mobile and consumers’ increasing use of smartphones and tablets to go online. M-commerce is forecast to stage double growth this year and to keep increasing next year as well, data from Internet Retailer revealed. Nearly half of marketers plan to make their websites mobile-friendly next year and another 20% considered developing a mobile app, the survey also found.